Anastasiia Macit
Marketing Lead at Seamm- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Аlex Luri
Anastasia is my personal Luke Skywalker (of course, I hope to be, at least, Obi-Wan). She learn so fast, incredibly fast! And the only one thing she knows how to make even faster is to gain people. Seriously, when I wanted to introduce her to the staff, everyone already knew her well, and some even discussed plans for the Friday party. Nastia very responsible. Each task, at least, sounds very important. Nastya is able to speak slowly, very slowly. For some of us, it acts as a proof of her absolute rightness. Nastya never stops (I'm sure she's working hard right now) and smile like a person who won the jackpot.
Pavel R.
Anastasiya is the most responsible person in our marketing team. You can be calm, if you know, that Anastasiya leads the process - it would be done in a best way. Very honest and impressively active - you’ll be never be alone on your way - Anastasiya will help you. A new-school professional with clearest understanding of how marketing works, Anastasiya generates million ideas on how to promote your business and how to maximize a positive effect.
Аlex Luri
Anastasia is my personal Luke Skywalker (of course, I hope to be, at least, Obi-Wan). She learn so fast, incredibly fast! And the only one thing she knows how to make even faster is to gain people. Seriously, when I wanted to introduce her to the staff, everyone already knew her well, and some even discussed plans for the Friday party. Nastia very responsible. Each task, at least, sounds very important. Nastya is able to speak slowly, very slowly. For some of us, it acts as a proof of her absolute rightness. Nastya never stops (I'm sure she's working hard right now) and smile like a person who won the jackpot.
Pavel R.
Anastasiya is the most responsible person in our marketing team. You can be calm, if you know, that Anastasiya leads the process - it would be done in a best way. Very honest and impressively active - you’ll be never be alone on your way - Anastasiya will help you. A new-school professional with clearest understanding of how marketing works, Anastasiya generates million ideas on how to promote your business and how to maximize a positive effect.
Аlex Luri
Anastasia is my personal Luke Skywalker (of course, I hope to be, at least, Obi-Wan). She learn so fast, incredibly fast! And the only one thing she knows how to make even faster is to gain people. Seriously, when I wanted to introduce her to the staff, everyone already knew her well, and some even discussed plans for the Friday party. Nastia very responsible. Each task, at least, sounds very important. Nastya is able to speak slowly, very slowly. For some of us, it acts as a proof of her absolute rightness. Nastya never stops (I'm sure she's working hard right now) and smile like a person who won the jackpot.
Pavel R.
Anastasiya is the most responsible person in our marketing team. You can be calm, if you know, that Anastasiya leads the process - it would be done in a best way. Very honest and impressively active - you’ll be never be alone on your way - Anastasiya will help you. A new-school professional with clearest understanding of how marketing works, Anastasiya generates million ideas on how to promote your business and how to maximize a positive effect.
Аlex Luri
Anastasia is my personal Luke Skywalker (of course, I hope to be, at least, Obi-Wan). She learn so fast, incredibly fast! And the only one thing she knows how to make even faster is to gain people. Seriously, when I wanted to introduce her to the staff, everyone already knew her well, and some even discussed plans for the Friday party. Nastia very responsible. Each task, at least, sounds very important. Nastya is able to speak slowly, very slowly. For some of us, it acts as a proof of her absolute rightness. Nastya never stops (I'm sure she's working hard right now) and smile like a person who won the jackpot.
Pavel R.
Anastasiya is the most responsible person in our marketing team. You can be calm, if you know, that Anastasiya leads the process - it would be done in a best way. Very honest and impressively active - you’ll be never be alone on your way - Anastasiya will help you. A new-school professional with clearest understanding of how marketing works, Anastasiya generates million ideas on how to promote your business and how to maximize a positive effect.
Credentials
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Product Growth Simulator by GoPractice
GoPractice, IncJul, 2022- Nov, 2024
Experience
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Seamm
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United States
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Software Development
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1 - 100 Employee
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Marketing Lead
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Jun 2022 - Present
- Marketing strategy creation and execution; - Building user acquisition system, including viral mechanics; - Content generation and content management; - Work with designers, product managers, copywriters, and community managers; - Community strategy creation and execution; - Define positioning and target audience; - Marketing team hiring; - Creative strategy definition and execution: virtual events, work with influencers, PR-activities management; - PR management - Marketing strategy creation and execution; - Building user acquisition system, including viral mechanics; - Content generation and content management; - Work with designers, product managers, copywriters, and community managers; - Community strategy creation and execution; - Define positioning and target audience; - Marketing team hiring; - Creative strategy definition and execution: virtual events, work with influencers, PR-activities management; - PR management
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Prisma Labs, Inc.
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United States
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Software Development
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1 - 100 Employee
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Product Marketing Manager
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Oct 2021 - Mar 2022
- Own product messaging and develop value propositions, positioning, and go-to-market strategies; - Shape product roadmaps by gathering, distilling, and delivering user and business insights. Collaborate with UXR, design, and market research to conduct user research to inform product development; - Develop and test tailored value props for a number of new and existing features; - Lead the global go-to-market strategy, including how we customize messages to light up marketing channels and effectively reach our audiences; - Be the conduit between product and marketing teams to execute growth, early retention, and re-engagement solutions across all owned (Influencers, ASO, newsletter), and paid channels globally; - Partner with cross-functional teams like Product, Data Science, Operations, and Marketing to deliver against the product roadmap through experimentation, pilots, and scaled launches Show less
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Senior Project Manager
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Jul 2020 - Oct 2021
- Successfully finalized 14+ projects including interior, exterior, and prototypes of railroad transport, design of components the self-driving car, working zone of cashier supermarket, and others; - Managed complex projects with multi-disciplinary teams (designers, design engineers, 3D Modelers, CG Artists, Color&Trim designers, VR Engineers) and internal partners as prototyping centers and printing houses using Asana; - Managed project financials and be accountable for deliverables to be on a budget, on time, and within the agreed-upon scope; - Served as the main point of contact for clients, set expectations, prepared commercial proposals for potential clients, and carefully tracked and reporting on budget, timeline, and deliverables; - In collaboration with other Project Managers provided year, quarter, month planning, staffing plans and worked proactively to resolve staffing conflicts Show less
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TheBoats UK
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Cyprus
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Travel Arrangements
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Senior Product Manager
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Feb 2020 - Mar 2020
- Build, owned and refined a global product strategy based on data, stakeholder interactions, user research, competitions' benchmarking, and customer feedback; - Prototyped new features/ideas to get early feedback from users and stakeholders; - Planed, conceptualized, and implemented global paid campaigns as a part of the go-to-market strategy (search, display, video) on Google Ads with an external ad agency; - Defined requirements, initiated and prioritized the product backlog within engineering, assisted in determining the best technical implementation, tracked product development, and developed product launch plans using Jira/Confluence Show less
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Yandex
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Russian Federation
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Technology, Information and Internet
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700 & Above Employee
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Senior Product Marketing Manager, Yandex.Maps
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Dec 2017 - May 2019
- Led and executed marketing strategies to increase product awareness and grow business metrics; - Conducted market research and quantitative analyses to improve LTV and discover customer insights; - Tracked effectiveness and channel mix to constantly improve marketing campaigns using Yandex.Metrica and AppMetrica; - Managed cross-functional stakeholders relationships - mobile, desktop teams, and editorial board; - Performed strategic and operations cost planning, tracked and reported on KPIs; - Identified and worked with external partners (the creative design, social media, and video agencies) and internal teams (media buying, direct marketing, social media, analytics, content managers); - Set up and implemented Social Media from 40K to 137K+ users with a resource of an ad agency Show less
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SmartyAds
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United States
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Advertising Services
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1 - 100 Employee
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Marketing and Business Development Manager EMEA/CIS
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Mar 2017 - Oct 2017
- Developed ad tech solutions for big-data companies, shaped future monetization opportunities, and drive sales; - Researched new markets for setting up customizable marketing and programmatic platforms; - Designed conceptions of marketing strategies and initiatives to maximize revenues for brands and services based on analytics’ reports and data user behavior - Developed ad tech solutions for big-data companies, shaped future monetization opportunities, and drive sales; - Researched new markets for setting up customizable marketing and programmatic platforms; - Designed conceptions of marketing strategies and initiatives to maximize revenues for brands and services based on analytics’ reports and data user behavior
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Aviasales
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Thailand
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Technology, Information and Internet
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200 - 300 Employee
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Marketing Team Leader CIS
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Feb 2012 - Jan 2017
- Leaded marketing strategy and execution of launch for new features while assuming full responsibility for plans, assets, and launch comms across all channels; - Created and implemented partnership cross-promo projects, events, and contests with airlines and travel brands; - Handled sales and account management ad inventories and special integrations using DoubleClick for Publishers; - Managed the development of websites, landing pages, ad creatives using Trello; - Measured and reported on the performance of marketing strategy and assess against KPI’s using Google Analytics Show less
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Art. Lebedev Studio
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Russian Federation
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Design Services
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100 - 200 Employee
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Head of the Graphic Design Department, Project Manager
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May 2010 - Feb 2012
- Managed the Graphic Design Department workflow, partnering closely with Industrial Design team, Illustration team, Operations, and Sales; - Worked with cross-functional stakeholders to plan 1, 3, and 12 months out; - Managed processes of multi-functional team 22+ (designers, font designers, layout designers, photographers) and coordinated with Art Directors; - Hired and provided mentoring to 10+ new team members; - Organized sales and project accounting for 40+ projects using Basecamp - Assisted the design team in gathering necessary cross-functional assets including samples and artwork content (photography, copy, etc) Show less
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Education
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2016 - 2017
City University of New York-Brooklyn College
ESL -
2002 - 2007
Udmurt State University
Master's degree, Advertising
Community
