Experience

Limu Studio

• Pakistan
• Advertising Services
• 1 - 100 Employee

• CEO

  • Apr 2016 - Present

  https://www.instagram.com/limustudio/ https://www.instagram.com/limustudio/



Womanistan

• Karachi

• Founder and Digital Editor

  • Jan 2016 - Jan 2018

  Created the website for womensown.pk and managed daily content updating, sales and business development. Created the website for womensown.pk and managed daily content updating, sales and business development.



The Brand Crew

• Pakistan
• Online Audio and Video Media
• 1 - 100 Employee

• Director of Content and Platforms

  • Sep 2014 - 2016



Creative Chaos

• United States
• Software Development
• 100 - 200 Employee

• Content Strategist

  • Jan 2013 - Jan 2014

  •Develop and deliver overall Digital Content Strategy for brands. This includes planning, development and management of content – written, or other media, for websites and social media platforms. •Design innovative communication solutions to connect customers to the brand by telling engaging stories on digital mediums, including blogs, microsites and interactive Facebook applications. •Build creative communication concepts, copy and supervise design for key brands, including Yellow (Bangladesh), Yellow (Pakistan), Alif Ailaan (Pakistan), Fuchsia (Dubai), Mobilink (Pakistan), Unilever (Pakistan) – Pond’s and Vaseline Show less



Coke Studio

• Karachi, Pakistan

• Editorial Manager

  • Sep 2010 - Jun 2011

  •Conducted in-depth interviews of all prominent and unknown artists and musicians featured in the show and composed profiles focusing on their lives, personalities and their love for music. These were circulated to the Pakistani press and used as content on the coke studio website (www.cokestudio.com.pk) •Designed concepts and wrote detailed scripts for the Behind the Scenes documentaries for every song featured in the episodes, delineating the artist, process and the story of the song •Composed scripts for voiceovers which were used for the television and radio promos Show less



Womens' Own Magazine

• Karachi, Pakistan

• Editor in Chief

  • Jul 2009 - Dec 2010

  •Successfully revamped Women’s Own’s 20-year-old look with a fresh concept and design. Relaunched the magazine in September 2009, featuring two new sections titled ‘Chatter’ and ‘Gloss’ that covered current events and fashion trends. The ‘Features’ section was reformatted and new contributors were introduced •Oversaw all aspects of editorial from photo shoots and articles to page design •Headed a staff of 15 employees, including writers, photographers and art directors •Composed monthly cover stories and assign articles to freelance contributors, designate deadlines and edit all contributed material Administrative Responsibilities & Initiatives: •Reorganized magazine’s employee structure, re-designated employee roles for maximum productivity. Delineated fixed job descriptions for each position and assigned short term and long term goals to each employee •Created a training protocol for all employees Show less



BlackBook Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer/Editor

  • Jan 2007 - Jul 2009

  •Composed weekly, online Industry Insider column, which profiled influential figures in New York’s hospitality industry, including chefs, hoteliers and restaurateurs •Profiled upcoming designers and entertainers for website’s features section (http://www.blackbookmag.com/search/articles#keywords:%22anam mansuri) •Composed weekly, online Industry Insider column, which profiled influential figures in New York’s hospitality industry, including chefs, hoteliers and restaurateurs •Profiled upcoming designers and entertainers for website’s features section (http://www.blackbookmag.com/search/articles#keywords:%22anam mansuri)



Details Magazine

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Editorial Intern

  • Jan 2008 - May 2008

  •Assisted editors in research and office management; duties included conducting interviews and brainstorming story ideas with peers (including article titled ‘The Making of Bobby Jindal’, featured in the August issue of the magazine) •Responsible for carrying out extensive web-based research on Lexis-Nexis and other online magazine and newspaper archive databases •Assisted editors in research and office management; duties included conducting interviews and brainstorming story ideas with peers (including article titled ‘The Making of Bobby Jindal’, featured in the August issue of the magazine) •Responsible for carrying out extensive web-based research on Lexis-Nexis and other online magazine and newspaper archive databases