Experience

Achievers

• Canada
• Software Development
• 500 - 600 Employee

• Marketing Operations Specialist

  • Jan 2023 - Present

  Responsible for marketing-related measurement, planning processes, technology management, marketing process management and data management. Responsible for marketing-related measurement, planning processes, technology management, marketing process management and data management.



Gorilla Group

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing Technology Consultant

  • Jul 2021 - Aug 2022

  - Implemented ecommerce marketing automations and led training workshops on platforms including Marketo, Hubspot, Salesforce Marketing Cloud, Klaviyo, Bronto, and Emarsys. - Developed go-to-market road map solutions, deliverables, and practice strategy for martech implementations, audits, migrations, and operations. - Employed marketing strategies and optimization tactics using KPIs, segmentation, content targeting, AB testing, and granular levels of personalization to understand visitor… Show more - Implemented ecommerce marketing automations and led training workshops on platforms including Marketo, Hubspot, Salesforce Marketing Cloud, Klaviyo, Bronto, and Emarsys. - Developed go-to-market road map solutions, deliverables, and practice strategy for martech implementations, audits, migrations, and operations. - Employed marketing strategies and optimization tactics using KPIs, segmentation, content targeting, AB testing, and granular levels of personalization to understand visitor behaviour and identify opportunities for optimization. - Devised functional specifications - including Current State Analysis, Gap Analysis, Case Studies, Use Cases, Contact and Content Attribute Matrices - to inform overall platform design and development. - Delivered net-new internal marketing best practice efforts and functional documents to support the growth of the internal martech team.

• Business Solutions Analyst (Associate Consultant)

  • Jul 2020 - Jun 2021

  - Acted as the key liaison between internal development teams and client stakeholders to provide optimized e-commerce solutions that align with the strategic business needs of B2B, B2C, and SaaS clients. - Gathered key requirements and carried out functional analysis of projects from beginning to completion. - Created functional documentation in the form of user stories, use cases, solution process mapping, and user training on various e-commerce platforms including Adobe Magento and SAP… Show more - Acted as the key liaison between internal development teams and client stakeholders to provide optimized e-commerce solutions that align with the strategic business needs of B2B, B2C, and SaaS clients. - Gathered key requirements and carried out functional analysis of projects from beginning to completion. - Created functional documentation in the form of user stories, use cases, solution process mapping, and user training on various e-commerce platforms including Adobe Magento and SAP Hybris. - Supported UAT and QA efforts with bug identification and test cases to optimize client platforms. Administered training workshops to assist business users with new platform implementation capabilities.



McGill University

• Canada
• Higher Education
• 700 & Above Employee

• Communications Assistant

  • May 2019 - May 2020

  - Acted as front-line personnel to assure smooth communication between students and university staff and/or services. - Created and edited content for Student Services on social media and websites. - Worked individually or in teams to ensure consistent information flowed through every department and service. - Acted as front-line personnel to assure smooth communication between students and university staff and/or services. - Created and edited content for Student Services on social media and websites. - Worked individually or in teams to ensure consistent information flowed through every department and service.



McGill University - Desautels Faculty of Management

• Canada
• Higher Education
• 200 - 300 Employee

• Research Assistant

  • Jan 2019 - Apr 2020

  - Clean and manipulate data of over 10,000+ companies in order to combine two data sets and analyze any similarities which may exist for the purpose of research in corporate culture. - Combined two different data sets to reduce redundancy of data duplication. - Analyzed, cleaned, and manipulated data of 11,000+ companies to find correlation and similarities. - Conducted social media research to assist in new product innovation relating to the dairy industry. - Clean and manipulate data of over 10,000+ companies in order to combine two data sets and analyze any similarities which may exist for the purpose of research in corporate culture. - Combined two different data sets to reduce redundancy of data duplication. - Analyzed, cleaned, and manipulated data of 11,000+ companies to find correlation and similarities. - Conducted social media research to assist in new product innovation relating to the dairy industry.