Analise Zocher

Senior copywriter consultant for Microsoft Content and SEO team at Simplicity Consulting
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Location
Winona, Minnesota, United States, US

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Experience

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Senior copywriter consultant for Microsoft Content and SEO team
      • Jul 2021 - Present

      · Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media · Help ensure engaging and customer-focused experiences through qualitative user testing · Juggle multiple quick-turnaround projects at once under tight deadlines

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Copywriter Consultant, Microsoft Brand Content Studio, Cloud + Enterprise
      • Apr 2020 - Jun 2021

      · Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media · Help ensure engaging and customer-focused experiences through qualitative user testing · Juggle multiple quick-turnaround projects at once under tight deadlines

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Copywriter Consultant, Microsoft Brand Content Studio, Cloud + Enterprise
      • Feb 2019 - Apr 2020

      Greater Seattle Area Projectline Services acquired by Accenture Interactive, April 2020

    • United States
    • Writing and Editing
    • Writer & Content Creator
      • Sep 2017 - Apr 2020

      Kirkland, WA · Licensed freelance contractor for writing, online content and digital marketing services

    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Contract Content Editor for Microsoft, Bing Ads Digital Marketing
      • Jan 2018 - Oct 2018

      Bellevue, WA · Wrote and edited new and legacy content for style, brand voice, and SEO · Developed copy for sitewide marketing placements and solutions pages · Audited site for content to ensure accurate and on-brand information · Completed publishing QA of new solutions pages and Insights

    • Philanthropic Fundraising Services
    • Volunteer
      • Jun 2017 - Oct 2017

      Greater Seattle Area · Copywriter and editor for digital marketing and print materials supporting the SVP Fast Pitch Final Showdown, a social innovation competition

    • United States
    • Ranching
    • E-Commerce Copywriter
      • Aug 2012 - Dec 2015

      San Diego · Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products · Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides · Developed online video scripts and tutorials for Repeat Delivery service · Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products · Coordinated with outsourced development team on 2015 online platform… Show more · Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products · Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides · Developed online video scripts and tutorials for Repeat Delivery service · Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products · Coordinated with outsourced development team on 2015 online platform replacement focusing on metadata, user experience (UX) and articles Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • GRE Preparation Instructor
      • Jan 2015 - Mar 2015

      Greater San Diego Area · Taught a 10 week, 42-hour course covering test-specific strategies · Assessed individual students’ strengths and weaknesses around specific question types and formats · Administered and reviewed practice tests and in-class exercises

    • Fundraising
    • 1 - 100 Employee
    • Volunteer
      • May 2012 - Jul 2012

      Greater San Diego Area · IMAGINE Your STEM Future series leader · Led approximately 30 middle school campers to: o Take on engaging experiments like extracting DNA from a banana o Learn about and meet female scientist role models while exploring STEM careers

    • United States
    • Business Consulting and Services
    • SEO Copywriter
      • Jul 2010 - Mar 2012

      Greater San Diego Area · Wrote and edited web copy, marketing copy and communications for client and proprietary websites · Tailored content for a variety of industries, including online coupons, retail, and hospitality properties · Optimized pages, articles and off-site content to implement SEO strategies

    • Writing Center Senior Tutor
      • Feb 2008 - May 2010

      · Proofread and edited student papers to provide feedback on strengths and weaknesses · Developed handouts on all aspects of writing for use by students and tutors · Interviewed, selected and supervised 25-35 undergraduate tutors

    • Student Tech at the ITS Helpdesk
      • Aug 2009 - Dec 2009

      · Completed on-site appointments regarding Internet service · Diagnosed and repaired desktop and laptop computers · Coordinated with the IT department to troubleshoot global issues

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Legal Secretary
      • May 2009 - Aug 2009

      · Prepared documents for attorney signature and court filing · Supported trial attorneys, associates, and paralegals · Researched cases for attorneys representing a national client base in federal and state trial courts

Education

  • University of San Diego
    BA, English
    2006 - 2010
  • University of Washington
    Certificate, Popular Fiction Writing
    2016 - 2017
  • St. Clare's, Oxford
    Literature
    2008 - 2008
  • University of Oxford
    Political Theory
    2008 - 2008

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