Analise Zocher
Senior copywriter consultant for Microsoft Content and SEO team at Simplicity Consulting- Claim this Profile
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Experience
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Simplicity Consulting
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United States
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Business Consulting and Services
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100 - 200 Employee
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Senior copywriter consultant for Microsoft Content and SEO team
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Jul 2021 - Present
· Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media · Help ensure engaging and customer-focused experiences through qualitative user testing · Juggle multiple quick-turnaround projects at once under tight deadlines
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Accenture Interactive
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United States
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Advertising Services
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700 & Above Employee
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Copywriter Consultant, Microsoft Brand Content Studio, Cloud + Enterprise
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Apr 2020 - Jun 2021
· Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media · Help ensure engaging and customer-focused experiences through qualitative user testing · Juggle multiple quick-turnaround projects at once under tight deadlines
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Projectline
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United States
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Marketing Services
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1 - 100 Employee
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Copywriter Consultant, Microsoft Brand Content Studio, Cloud + Enterprise
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Feb 2019 - Apr 2020
Greater Seattle Area Projectline Services acquired by Accenture Interactive, April 2020
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Thunder Goose Creative, LLC
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United States
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Writing and Editing
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Writer & Content Creator
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Sep 2017 - Apr 2020
Kirkland, WA · Licensed freelance contractor for writing, online content and digital marketing services
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MAQ Software
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United States
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Information Technology & Services
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700 & Above Employee
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Contract Content Editor for Microsoft, Bing Ads Digital Marketing
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Jan 2018 - Oct 2018
Bellevue, WA · Wrote and edited new and legacy content for style, brand voice, and SEO · Developed copy for sitewide marketing placements and solutions pages · Audited site for content to ensure accurate and on-brand information · Completed publishing QA of new solutions pages and Insights
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SVP Fast Pitch
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Philanthropic Fundraising Services
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Volunteer
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Jun 2017 - Oct 2017
Greater Seattle Area · Copywriter and editor for digital marketing and print materials supporting the SVP Fast Pitch Final Showdown, a social innovation competition
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PETCO Animal Supplies, Inc.
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United States
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Ranching
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E-Commerce Copywriter
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Aug 2012 - Dec 2015
San Diego · Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products · Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides · Developed online video scripts and tutorials for Repeat Delivery service · Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products · Coordinated with outsourced development team on 2015 online platform… Show more · Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products · Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides · Developed online video scripts and tutorials for Repeat Delivery service · Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products · Coordinated with outsourced development team on 2015 online platform replacement focusing on metadata, user experience (UX) and articles Show less
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University of San Diego
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United States
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Higher Education
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700 & Above Employee
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GRE Preparation Instructor
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Jan 2015 - Mar 2015
Greater San Diego Area · Taught a 10 week, 42-hour course covering test-specific strategies · Assessed individual students’ strengths and weaknesses around specific question types and formats · Administered and reviewed practice tests and in-class exercises
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Girl Scouts San Diego-Imperial Council
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Fundraising
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1 - 100 Employee
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Volunteer
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May 2012 - Jul 2012
Greater San Diego Area · IMAGINE Your STEM Future series leader · Led approximately 30 middle school campers to: o Take on engaging experiments like extracting DNA from a banana o Learn about and meet female scientist role models while exploring STEM careers
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Flank Marketing LLC
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United States
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Business Consulting and Services
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SEO Copywriter
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Jul 2010 - Mar 2012
Greater San Diego Area · Wrote and edited web copy, marketing copy and communications for client and proprietary websites · Tailored content for a variety of industries, including online coupons, retail, and hospitality properties · Optimized pages, articles and off-site content to implement SEO strategies
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Writing Center Senior Tutor
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Feb 2008 - May 2010
· Proofread and edited student papers to provide feedback on strengths and weaknesses · Developed handouts on all aspects of writing for use by students and tutors · Interviewed, selected and supervised 25-35 undergraduate tutors
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Student Tech at the ITS Helpdesk
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Aug 2009 - Dec 2009
· Completed on-site appointments regarding Internet service · Diagnosed and repaired desktop and laptop computers · Coordinated with the IT department to troubleshoot global issues
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HUGO PARKER LLP
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United States
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Law Practice
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1 - 100 Employee
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Legal Secretary
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May 2009 - Aug 2009
· Prepared documents for attorney signature and court filing · Supported trial attorneys, associates, and paralegals · Researched cases for attorneys representing a national client base in federal and state trial courts
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Education
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University of San Diego
BA, English -
University of Washington
Certificate, Popular Fiction Writing -
St. Clare's, Oxford
Literature -
University of Oxford
Political Theory