Ana Laura G.
Business Development Manager, Latam at Trustonic- Claim this Profile
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English Professional working proficiency
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Portuguese Native or bilingual proficiency
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Español Native or bilingual proficiency
Topline Score
Bio
Ana Noy
It is my pleasure to recommend Ana Laura Goldaracena. I have worked with Ana Laura for 3+ years while responsible for Field and Channel Marketing in Latin America for Blue Coat and Symantec. From the first interactions, Ana Laura became my right hand. She is a quick learner, focused on delivery and alignment. Ana is a team player, professional, smart, result driven professional. She is strongest at marketing operations and leading a team to deliver results. She also excels at in campaign management, communications and partner management. Ana Laura will be an asset to any organization; she has my highest recommendation!
Fulvia de Marsias Salomão
Ana is a great professional with a great sense of responsibility. In Symantec she was able to manage and coordinate the BDR team for LATAM, as well manage and coordinate the marketing program for Latam (campaign creator and coordinator, lead and budget management). She is fluent in Spanish, Portuguese and English, what quickly established valuable working relationships with all stakeholders. Ana is a thorough, detail-oriented and a customer-focused leader.
Ana Noy
It is my pleasure to recommend Ana Laura Goldaracena. I have worked with Ana Laura for 3+ years while responsible for Field and Channel Marketing in Latin America for Blue Coat and Symantec. From the first interactions, Ana Laura became my right hand. She is a quick learner, focused on delivery and alignment. Ana is a team player, professional, smart, result driven professional. She is strongest at marketing operations and leading a team to deliver results. She also excels at in campaign management, communications and partner management. Ana Laura will be an asset to any organization; she has my highest recommendation!
Fulvia de Marsias Salomão
Ana is a great professional with a great sense of responsibility. In Symantec she was able to manage and coordinate the BDR team for LATAM, as well manage and coordinate the marketing program for Latam (campaign creator and coordinator, lead and budget management). She is fluent in Spanish, Portuguese and English, what quickly established valuable working relationships with all stakeholders. Ana is a thorough, detail-oriented and a customer-focused leader.
Ana Noy
It is my pleasure to recommend Ana Laura Goldaracena. I have worked with Ana Laura for 3+ years while responsible for Field and Channel Marketing in Latin America for Blue Coat and Symantec. From the first interactions, Ana Laura became my right hand. She is a quick learner, focused on delivery and alignment. Ana is a team player, professional, smart, result driven professional. She is strongest at marketing operations and leading a team to deliver results. She also excels at in campaign management, communications and partner management. Ana Laura will be an asset to any organization; she has my highest recommendation!
Fulvia de Marsias Salomão
Ana is a great professional with a great sense of responsibility. In Symantec she was able to manage and coordinate the BDR team for LATAM, as well manage and coordinate the marketing program for Latam (campaign creator and coordinator, lead and budget management). She is fluent in Spanish, Portuguese and English, what quickly established valuable working relationships with all stakeholders. Ana is a thorough, detail-oriented and a customer-focused leader.
Ana Noy
It is my pleasure to recommend Ana Laura Goldaracena. I have worked with Ana Laura for 3+ years while responsible for Field and Channel Marketing in Latin America for Blue Coat and Symantec. From the first interactions, Ana Laura became my right hand. She is a quick learner, focused on delivery and alignment. Ana is a team player, professional, smart, result driven professional. She is strongest at marketing operations and leading a team to deliver results. She also excels at in campaign management, communications and partner management. Ana Laura will be an asset to any organization; she has my highest recommendation!
Fulvia de Marsias Salomão
Ana is a great professional with a great sense of responsibility. In Symantec she was able to manage and coordinate the BDR team for LATAM, as well manage and coordinate the marketing program for Latam (campaign creator and coordinator, lead and budget management). She is fluent in Spanish, Portuguese and English, what quickly established valuable working relationships with all stakeholders. Ana is a thorough, detail-oriented and a customer-focused leader.
Credentials
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Check Point INFINITY Architecture Specialist
Check Point Software Technologies, Ltd.Feb, 2019- Sep, 2024 -
Cloud Sales Ninja
Check Point Software Technologies, Ltd.Sep, 2020- Sep, 2024 -
StayatHome
Check Point Software Technologies, Ltd.
Experience
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Trustonic
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United Kingdom
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Computer and Network Security
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1 - 100 Employee
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Business Development Manager, Latam
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Mar 2021 - Present
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Check Point Software Technologies, Ltd.
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South Korea
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IT Services and IT Consulting
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1 - 100 Employee
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Regional Distribution and Channel Manager
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Dec 2018 - Mar 2021
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Symantec
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United States
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Software Development
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700 & Above Employee
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Marketing Operation, Global Demand Center - LATAM Region
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Nov 2017 - Dec 2018
• Activation of regional marketing campaigns. • Accountable for ensuring campaigns launched are tracked and have clear goals/objectives • Execute of all campaign related activities – Email, landing pages, campaign configuration, and segmentation and shared lists. • Develop and execute lead management processes in alignment with sales and marketing strategies. • Prepare data files from inbound marketing efforts to ensure contact data meets all requirements and conforms to automated rules for cleansing, matching, scoring and merging processes. • Responsible for lead tracking and reporting, which provides useful and meaningful data on marketing campaigns. • CRM systems; develop reports, KPIs and response analysis. Salesforce and Eloqua specialist • Work with the MKT agency to ensure priorization and Budget control, for LATAM request of mailing (nurture, webcast,invites, etc) . Including testing, Quality Assurance, Activation, Reporting and Data Segmentation. Show less
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Marketing Operations and Lead Management Latam
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Apr 2016 - 2017
• Prioritization of work and communication of objectives. Supervised tem of inside sales resources • Coordination training and resources needed to fulfill the responsibilities • Management of demand generation activities in alignment marketing lead, and coordination of the necessary resources for execution • Management of lead qualification process: 500 calls a week, 7,000 leads currently in management queue. Analysis of all campaign metrics • Increase the Qualified Leads - new business - by 130% • SFDC Marketing management: dashboard updates and campaign tracking/ROI. Weekly tracking of marketing metrics to ensure the correct mapping of results, from demand generation campaigns • Developed sales and marketing incentive programs for our partners and leads • Execution and monitoring of Regional Campaigns • Create, manage and reconcile budgets • Creation, execution and monitoring of digital micro campaigns, through different platform • Deliver regular reports of campaign results, including evaluation of KPIs and ROI. • Conversion funnel optimization Show less
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ICAM/ ISR Manager Latam
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Apr 2014 - 2016
Management of the ICAM and BDR team in LATAM. BDR Team Leader (Inside Business Development Representative and Marketing analyst) • Prioritization of work and communication of objectives. Supervised tem of inside sales resources • Coordination training and resources needed to fulfill the responsibilities • Management of demand generation activities in alignment marketing lead and coordination of the necessary resources for execution • Management of lead qualification process: 500 calls a week, 7,000 leads currently in management queue. Analysis of all campaign metrics • Increase the Qualified Leads - new business - by 130% • SFDC Marketing management: dashboard updates and campaign tracking/ROI. Weekly tracking of marketing metrics to ensure the correct mapping of results, from demand generation campaigns • Developed sales and marketing incentive programs for our partners and leads • Execution and monitoring of Regional Campaigns • Create, manage and reconcile budgets • Creation, execution and monitoring of digital micro campaigns, through different platform • Deliver regular reports of campaign results, including evaluation of KPIs and ROI. ICAM Team Manager (Channel account manager) objectives: • Responsible for identifying, developing, and expanding relationships with distributors, resellers, and retailers. Supports list of 230 Symantec active channels • Training, mentoring, and motivating channel partners, generating additional demand through partner events. Initiates and coordinates all efforts in order to maximize the output of the sales group • Systematically analyzes and reports sales results, expectations, market, competition and trends to make proposals for improvement • Manage projects in order to ensure closure • Managed MDF funds payments, metrics, and data analysis • Partner management strategy, to improve the effectiveness of our channel relationships and implement a method to maximize the ROI Show less
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NODOS SRL
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Argentina
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Facilities Services
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1 - 100 Employee
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Software Developer
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Jan 2013 - 2015
Strategic Business assistant to CEO (based in Montevideo) Responsible for technical and system support. ● Brand development and company marketing positioning: e-marketing, web page ● Lead management (existing lead green field). Cross-sell/upsell new services to existing customers. ● Documentation management ● Key Account support ● Leverage & Identification of key commercial levers. ● Negotiation of business deals & contracts with potential clients ● Creating and delivering presentations and proposals to prospects & existing business partners ● Achievements: Close 15 new contracts within the installed database to add services to their current system, increasing the loyalty of our customers. Ten new clients closed deal with us in the period, generated by the changes implemented in the proposal and presentation of the brand. The new systems were documented and delivered to each of our customers, with all changes for the correct use of the new tools. Show less
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betboo
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Curaçao
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Gambling Facilities and Casinos
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1 - 100 Employee
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Marketing Analyst
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2009 - 2013
Marketing Analyst ● Business Intelligence Analyst (Developing strategies and relevant aspects of the market, through analysis and data management) ● Customer VIP Support (Control and Customer maintenance) Create a new Fidelity program that took our VIP clients to leave a new experience in the website. ● Marketing Analyst (Tracking Promotional Actions and control Results) We eliminate all those proposals without results, focusing on a change of the brand, achieving the fidelity of our customers. We increase the results in 80%, in relation to the previous team. Show less
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Education
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2019 -
Aden Business School
Master's degree, Finanzas internacionales -
2016 - 2017
Institute of Project Management
Project Managment Professional, Gestión de proyectos -
2013 - 2014
FUNIBER
Especializacion en Analisis y Diseño de Software, Especialista en Análisis y Diseño de Software -
Universidad de la Empresa
International Business -
1997 - 2003
Colegio Teresiano
High School
Community
