Anak Sangpradub

Brand Manager at be>our>friend
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • English Native or bilingual proficiency
  • Thai Native or bilingual proficiency

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Bio

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Sep, 2021
    - Nov, 2024

Experience

  • be>our>friend
    • Design Services
    • 1 - 100 Employee
    • Brand Manager
      • Nov 2019 - Present

      be>our>friend HospitalityHOPPE Coffeehouse is the first project of be>our>friend hospitality department. We serve happy food moments cooked with a combination of good food and a good mood. Our main ingredients are the uplifting spirit that food brings and the easy-going ambiance that you feel belongs.•Incubate Hoppe Coffeehouse, the first project of the company’s hospitality business, from brand strategy, brand positioning, and business operation system through research and data analysis •Analyze data from POS and social media to plan and execute marketing activities on both offline and online channels•Optimize social media buys on FB, IG, LINE official for Hoppe Coffeehouse to build consistent awareness towards the brand•Develop marketing campaigns, events, products, and delivery platforms with key stakeholders and cross-functional teams Show less

    • Brand Strategist
      • Feb 2019 - Present

      be>our>friend StrategyStrategic and Else Design Consulting Company•Design research objectives modules for projects in 8 business fields such as real estate, hospitality, FMCG, furniture, exhibition hall, health care, fashion, and retail•Conduct various types of research, including ethnographic, focus group, and immersion, and translate those into insights for further strategic development•Create brand playbook, communication guideline, and creative brief based on key consumer insights and competitive analysis as a guideline for brand activation and interior design concept Show less

  • WORKPOINT ENTERTAINMENT
    • Thailand
    • Entertainment Providers
    • 100 - 200 Employee
    • Creative Content Creator
      • Sep 2018 - Nov 2018

      •Coordinated with marketing and design teams to produce articles for an entertainment show on Youtube based on research of industry-related topics and trends •Created and planned content structure for a TV show •Coordinated with marketing and design teams to produce articles for an entertainment show on Youtube based on research of industry-related topics and trends •Created and planned content structure for a TV show

  • Ambience Studio Co., Ltd.
    • Bangkok City, Thailand
    • Graphic Designer
      • Jul 2018 - Aug 2018

      •Conducted overall visual design and layout of business matching events and academic seminars •Researched and generated ideas to portray concepts and deliver messages for business pitching •Conducted overall visual design and layout of business matching events and academic seminars •Researched and generated ideas to portray concepts and deliver messages for business pitching

Education

  • Quantic School of Business and Technology
    Master of Business Administration - MBA
  • Chulalongkorn University
    Bachelor of Science - BS, Architecture (INDA International Program in Design and Architecture)
    2014 - 2018
  • Sorø Akademis Skole
    High School - AFS Exchange Student (Denmark)
    2011 - 2012

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