Experience

MAD, Home of Creators

• Belgium
• Non-profit Organization Management
• 1 - 100 Employee

• Managing Director

  • Jan 2023 - Present



Hermès

• Retail Apparel and Fashion

• Area Communication Manager Sweden, Luxembourg & The Netherlands

  • Oct 2021 - Dec 2022

  As AREA COMMUNICATION MANAGER my task is to build and implement 360° communication plans (events, advertising, press, public relations, windows) for Hermès SWEDEN, LUXEMBOURG & THE NETHERLANDS.Mainly, my job consists in : 1) ADVERTISING :- Mix Media campaign strategy according to the long term objectives- Campaign strategy according to a precise event2) DESIGNERS/ARTISTS WINDOWS- Occasionally : research of new designers/artists we could collaborate with- Collaborate with the windows officer on a windows activation strategy- Communication around the artist windows3) EVENTS- Strategy + Organization of all events in Sweden, Luxembourg & The Netherlands- Assisting my colleagues on other major events in Belgium, Luxembourg & Denmark- Research of new talents/suppliers/particular locations4) PRESSPress Strategy for Sweden, Luxembourg & The Netherlands- Management & daily contacts with the PR's to control the shooting / press trips & press invitations requests- Overviewing the interviews/articles requests- Influencer strategy / research & build a Relationship with influencers & press5) BUDGET- Make a 3 years budget estimation and keep the expenses in line with it- Analyse & budget control every month- Validate the costs for all communication actions6) TEAM- Collaboration with the other area communication manager and the communication director- Briefing + Training of the new assets/colleagues within the team- Management of the PR's

• Area Communication Manager Norway Sweden The Netherlands

  • Apr 2018 - Sep 2021

  Colleague Maternity Leave from March to September 2021 :Extended work on two additionnal countries (Belgium & Luxembourg)As AREA COMMUNICATION MANAGER my task is to build and implement 360° communication plans (events, advertising, press, public relations, windows) for Hermès THE NETHERLANDS, NORWAY & SWEDEN.Mainly, my job consists in : 1) ADVERTISING :- Mix Media campaign strategy according to the long term objectives- Campaign strategy according to a precise event2) DESIGNERS/ARTISTS WINDOWS- Occasionally : research of new designers/artists we could collaborate with3) EVENTS- Strategy + Organization of all events in Norway, Sweden & The Netherlands- Assisting my colleagues on other major events in Belgium, Luxembourg & Denmark- Research of new talents/suppliers/particular locations4) PRESSPress Strategy for The Netherlands - Norway & Sweden- Daily contacts with the PR's to control the shooting / press trips & press invitations requests- Managing the interviews/articles requests- Influencer strategy / research & build a Relationship with influencers & press5) BUDGET- Make a 3 years budget estimation and keep the expenses in line with it- Analyse & budget control every month- Validate the costs for all communication actions6) TEAM- Collaboration with the other area communication manager and the communication director- Briefing + Training of the new assets/colleagues within the team

• Communication Junior Project Manager Norway Sweden The Netherlands

  • Sep 2017 - Mar 2018

  My main tasks as a JUNIOR PROJECT MANAGER for Hermès were the following :1) In charge of the ADVERTISING campaigns (print digital & outdoor) for The Netherlands, Norway and Sweden2) Collaborating with DESIGNERS/ARTISTS for the WINDOWS--> Studio WM and Noa Verhofstad in Benelux --> Joan Tann Studio & Studio Kiki Van Eijk in Scandinavia3) EVENTS- As Project Manager : Opening New Store Event in Oslo - November 2017- Assisting my colleagues on : Hermèsmatic pop-up store in Luxembourg - October 20174) PRESS monitoring- Daily contacts with the PR offices in The Netherlands - Norway & Sweden

• Communication Assistant Benelux Nordics

  • Jan 2015 - Aug 2017

  My main tasks as a communication assistant for Hermès were the following :1) In charge of ADVERTISING campaigns (print digital & outdoor)--> in Benelux & Scandinavia2) Collaborating with DESIGNERS for the ARTISTIC WINDOWS--> Studio WM, Studio Wieki Somers and Noa Verhofstad in Benelux --> Joan Tann Studio and Levi Van Veluw in Scandinavia3) EVENTS organization--> for La Fondation d'Entreprise Hermès--> Hermès events in Benelux & Scandinavia4) PRESS monitoring--> daily contacts with our 6 PR offices



Designspeaking

• Journalist

  • Oct 2012 - Jun 2015

  Working as a freelance journalist for this italian online magazine situated in Milan.During MDW : filmed interviewsDuring the rest of the year : written articles about design, architecture and fashion Working as a freelance journalist for this italian online magazine situated in Milan.During MDW : filmed interviewsDuring the rest of the year : written articles about design, architecture and fashion