Experience

Union Law Group, APC

• United States
• Law Practice
• 1 - 100 Employee

• Business Development Specialist

  • Dec 2017 - Present

  • In charge of creating and overseeing marketing campaigns and guidelines including digital content creation, copywriting and strategies. • Head manager of all social networks including Facebook, Instagram, Mailchimp, Youtube, company website and blog. • Manage and execute social media marketing plans and strategies. • Effectively select media to be used for content creation. • Responsible for video creation and production in recording studios for television and YouTube as well as updating material. • In charge of the firm’s branding strategies: stationery, brand training and the office image. • Organize special events such as Customer Appreciation Day and Immigration Seminars. • Director of the internal call center department; creating, analyzing and monitoring of sales strategies, training and hiring of new personnel. • Administer new projects within the firm, the opening of new departments and the induction of material for new members. • Successfully analyze measurements and monitor results (KPIs). Show less



OPMX LLC (Pharmaceutical Wholesale Distributors)

• San Diego, California, United States

• Buyer/Seller Specialist

  • Oct 2011 - Oct 2017

  • Supervised the design department which included creating, developing and monitoring promotion and sales strategies. • Controlled and administered accounts payable and accounts receivable. • Supervised statistical accuracy of current and future forecasts and made adjustments according to market requirements. • Implemented, maintained, and reviewed payroll processing systems to ensure timely and accurate processing of payroll transactions including salaries. • Supervised the design department which included creating, developing and monitoring promotion and sales strategies. • Controlled and administered accounts payable and accounts receivable. • Supervised statistical accuracy of current and future forecasts and made adjustments according to market requirements. • Implemented, maintained, and reviewed payroll processing systems to ensure timely and accurate processing of payroll transactions including salaries.



Creativa Marketing

• Mexico
• Advertising Services

• Strategic Account Manager

  • Aug 2015 - Apr 2016

  • Elaborated advertising campaigns, guidelines and the hiring of national media (T.V., radio, press). • Provided assistance in mass media interviews, questionnaire writing, visual aids, and audience reports. • Live Mentions Writer and Advertising Spots Copywriter. • Social Media, Production and Graphic Design Supervisor. • Co-Creator of the 2016 Tourism Campaign for the City of Tijuana. Accounts managed: Centro Cultural Tijuana, Trust for Tijuana’s Tourism Promotion, SIMNSA Health Plan and Burger King. Show less



Grupo Caliente S.A. De C.V.

• Entertainment Providers
• 1 - 100 Employee

• Public Relations Executive

  • Mar 2011 - Jun 2011

  • New Project Development for the female market of Caliente Casino • Market research: overlook of the female assistance to the casino and groups of interest segmentation • Develop strategies for each group of interest (Experiential / Engagement Marketing) • Elaborate focused reports with weekly feedback from our customers • Coordinate continuous improvement activities to develop a better working environment and hit target goals • New Project Development for the female market of Caliente Casino • Market research: overlook of the female assistance to the casino and groups of interest segmentation • Develop strategies for each group of interest (Experiential / Engagement Marketing) • Elaborate focused reports with weekly feedback from our customers • Coordinate continuous improvement activities to develop a better working environment and hit target goals