Ana Hernandez Bardaji

Chief Marketing Officer, Growth Strategist at mediQuo
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency
  • Catalán Native or bilingual proficiency

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Experience

    • Spain
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Marketing Officer, Growth Strategist
      • Sep 2017 - Present

      - Brand manager - Growth marketing strategy (B2B and B2C) - User acquisition strategy, web, mobile and app: * Paid marketing * Social Media * Content marketing * SEO and ASO positioning - CRM and user retention (email, push, in app messaging, etc.) - User experience improvements and product definition. - User definition and data analysis. - Project lidership with external stakeholders. - Management committee member. - Brand manager - Growth marketing strategy (B2B and B2C) - User acquisition strategy, web, mobile and app: * Paid marketing * Social Media * Content marketing * SEO and ASO positioning - CRM and user retention (email, push, in app messaging, etc.) - User experience improvements and product definition. - User definition and data analysis. - Project lidership with external stakeholders. - Management committee member.

    • Spain
    • Entertainment
    • 1 - 100 Employee
    • Acquisition Manager
      • Feb 2016 - Jul 2017

      - Manage and implement Customer Acquisition campaigns via a variety of channels (Portal, FB Apps, Mobile Apps). - Optimize campaign performance across various marketing channels (FB Ads, Google Adwords, Mobile Ad-Network...). - Continually test campaign management as well as creative strategies. - Set monthly budgets and manage acquisition goals. - Provide daily spending and performance reports around trends and key metrics specific to the acquisition goals. - Team lead. - Manage the collaboration with designers and web developers. - Plan, evaluate and manage optimization programs to improve KPIs. - Analyze and perform detailed data exploration and validation to identify meaningful trends. - Meet aggressive user acquisition targets while staying within the marketing budget, reducing costs where possible.

    • Spain
    • Computer Games
    • 1 - 100 Employee
    • Acquisition Manager
      • Feb 2016 - Jul 2017

      Imperus, Diwip & Akamon rebranding - Tangelo Games (Diwip + Akamon) user acquisition management, apps promotion and retargeting. - User acquisition and app promotion team manager. Imperus, Diwip & Akamon rebranding - Tangelo Games (Diwip + Akamon) user acquisition management, apps promotion and retargeting. - User acquisition and app promotion team manager.

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Media Buying Manager
      • Oct 2015 - Feb 2016

      - Operations board member- User acquisition strategy definition: app, web desktop and web mobile.- ROI focused- Landing page KPIs optimization: UX, leads, CTR, etc.

    • Media Buyer Specialist
      • Mar 2014 - Oct 2015

      - SEM Manager: Manage and optimize SEM strategies in Google, Bing and Yahoo search engines (CPC basis).- Facebook and Criteo Display Marketing (CPC and CPM basis)- Apps downloads media buying through Facebook, Twitter, Google and different networks like Motive or Ironsource (CPC, CPI, CPA, CPM and oCPM basis)- Media Buying Strategy definition to drive maximum ROI for Mobile, Desktop and Tablet platforms.- Responsible of traffic acquisition landing pages as part of the Product team. KPIs improvement through AB testing.

    • SEM Specialist
      • Apr 2013 - Mar 2014

      - Create, manage and optimize SEM campaigns (+40 accounts in more than 10 different languages).- Created new bidding system algorithms based on performance per keyword.- SEM strategy definition to drive maximum ROI for Mobile, Desktop and Tablet platforms.

    • Spain
    • Travel Arrangements
    • 400 - 500 Employee
    • SEM & Affiliate Marketing Executive
      • Jan 2012 - Apr 2013

      - SEM Specialist, analyse and manage PPC and Re-marketing campaigns for all group brands (Hotusa, Hotelius, Eurostars Hotels and Keytel). - Management of both national and international affiliate programs through several affiliate networks (Zanox, Affilinet, Affilired, Tradedoubler, etc.). - Responsible for hotels comparator performance (Trivago and Kayak). - SEM Specialist, analyse and manage PPC and Re-marketing campaigns for all group brands (Hotusa, Hotelius, Eurostars Hotels and Keytel). - Management of both national and international affiliate programs through several affiliate networks (Zanox, Affilinet, Affilired, Tradedoubler, etc.). - Responsible for hotels comparator performance (Trivago and Kayak).

    • Spain
    • Truck Transportation
    • 1 - 100 Employee
    • Online Marketing Assistant
      • Jun 2011 - Dec 2011

      - Adwords account set up for Spain and USA. - Marketing and Business Plan redaction support to help stakeholders to continue funding the company. - Content editor to maximize performance for SEO. - Adwords account set up for Spain and USA. - Marketing and Business Plan redaction support to help stakeholders to continue funding the company. - Content editor to maximize performance for SEO.

Education

  • ESADE Business School
    Undergraduate & Master's Degree, Management, Business Administration
    2007 - 2012
  • La Salle BCN
    MUX - Master's Degree in User Experience, Marketing
    2015 - 2016

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