Experience

Goalplan

• Spain
• Marketing Services
• 1 - 100 Employee

• Business Development and Communication

  • Sep 2012 - Present

  Business development and strategic consulting: business analysis, corporate identity, go-to-market process. Digital Business development and communication: -web architecture and content creation & translation -online marketing and social media -offline/online communication aligment and multi-device strategies development. B2B and B2C strategic alliances and partnerships Personal branding development, mentoring and support. Training and workshops: -Digital Business and Entrepreneurship -Online/Offline Marketing and Communication Show less



AVANZA FORMACIÓN

• Spain
• Business Skills Training
• 1 - 100 Employee

• Teaching Professional

  • Mar 2019 - Present

  Soft Skills Soft Skills



Internacional de Marketing [IM]

• Teaching Professional

  • Sep 2018 - Present

  Content Marketing Strategies Digital Creativity Content Marketing Strategies Digital Creativity



Globalboarding

• Spain
• Spectator Sports

• Marketing and Strategic Planning

  • Apr 2011 - Apr 2015

  -Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. -Strategic Consulting, including business plan & sales strategy development. -Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. -Generated new development deals for Skate/Surf/Snow specialised companies, including market analysis. -Comprehensive user database management and analysis. Show less



CODESPORT - Codificación Deportiva Sportmas S.L.

• Business Development and International Expansion

  • Jul 2012 - Sep 2013

  -Active participation in adapting the existing business plan to a new international scenario. -Identify sales opportunities that may contribute to a smoother establishment of the company in the target markets (initially European ones). Analyse potential alliances with strategic partners for such purpose. -Analysis of the various functionalities of the platform in relation to the multiple functional areas of our customers, particularly in the sporting goods indsutry and development of any business opportunities that may arise from this analysis. -Consultancy and business development support to the e-commerce business unit. Show less



PUMA Sports Spain SL

• Deputy Marketing Director

  • Apr 2010 - Apr 2011

  - Direct support to the Marketing Director in elaborating and developing the general marketing plan for the company, carrying out and presenting reports and studies of interest as an outcome of the regular activity of the department. - Direct management of certain projects and activities on diverse department branches (online, PR, media, consumer actions) taking care of the relationship with the external partners involved in the development of each area, with a particular focus on all actions related to brand communication, participating in these events whenever required. - Development and execution of the Sportsmarketing strategy for the company with a particular focus on the football category. Show less



PUMA AG

• France
• Appliances, Electrical, and Electronics Manufacturing

• Liaison Manager Spain

  • 2003 - Sep 2010

  Coordinating the information and communication flow between PUMA AG and Estudio 2000 S.A. -Spanish Licensee and Distributor- to ensure the correct positioning of the brand in the Spanish market. Main Tasks: -Implementation of international strategies and procedures in the Spanish market at all levels: Sales, Marketing, Product, etc. -Supporting the Spanish Sales & Marketing Managers in Sales and Marketing plans elaboration and execution, as well as supporting and assisting in meetings and presentations to Key Accounts. -Supporting the Spanish Retail Manager in evaluating the possibilities of vertical expansion in the market. -Creating and supporting a Product Management Team for an adequate implementation of the product strategy of the company and ensuring a consistent brand message in the market. -Regular market audits, store checks and visits to customers, reporting to the Head of International Sales. -Analysis of the company and business structure in the country, focusing on areas where changes and improvement would be required. Show less