Anacelia Contador
Business Unit Director | Fragrances Division at TAKASAGO BRASIL- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
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French Full professional proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
Paul Andersson
Ana is a real pleasure to work with. A true professional and fragrance-brand expert. Great guide to interesting parts of the world too!
Mariela Aires
Anacelia is a great professional with a strong ability to deal with complex client interfaces and ambiguity, as well as proposing solutions in a dynamic and challenging scenario. On top of her professional credentials, Anacelia is a pleasure to work with and any team would be lucky to have her!
Paul Andersson
Ana is a real pleasure to work with. A true professional and fragrance-brand expert. Great guide to interesting parts of the world too!
Mariela Aires
Anacelia is a great professional with a strong ability to deal with complex client interfaces and ambiguity, as well as proposing solutions in a dynamic and challenging scenario. On top of her professional credentials, Anacelia is a pleasure to work with and any team would be lucky to have her!
Paul Andersson
Ana is a real pleasure to work with. A true professional and fragrance-brand expert. Great guide to interesting parts of the world too!
Mariela Aires
Anacelia is a great professional with a strong ability to deal with complex client interfaces and ambiguity, as well as proposing solutions in a dynamic and challenging scenario. On top of her professional credentials, Anacelia is a pleasure to work with and any team would be lucky to have her!
Paul Andersson
Ana is a real pleasure to work with. A true professional and fragrance-brand expert. Great guide to interesting parts of the world too!
Mariela Aires
Anacelia is a great professional with a strong ability to deal with complex client interfaces and ambiguity, as well as proposing solutions in a dynamic and challenging scenario. On top of her professional credentials, Anacelia is a pleasure to work with and any team would be lucky to have her!
Credentials
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Everything-as-a-Service (XaaS) is the Future of Business
LinkedInAug, 2020- Sep, 2024 -
Inspirational Leadership Skills: Practical Motivational Leadership
LinkedInAug, 2020- Sep, 2024 -
Selling to Executives
LinkedInAug, 2020- Sep, 2024 -
Selling with Empathy during Uncertain Times
LinkedInAug, 2020- Sep, 2024
Experience
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TAKASAGO BRASIL
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Brazil
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Chemical Manufacturing
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1 - 100 Employee
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Business Unit Director | Fragrances Division
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Sep 2020 - Present
In charge of the Fragrances Division in Brazil, including responsibility for Business Unit P&L, Strategy and Client Relationship Development.Lead and manage the Sales, Marketing, Creation, Development, Technical, Consumer Insights and Regulatory teams. In charge of the Fragrances Division in Brazil, including responsibility for Business Unit P&L, Strategy and Client Relationship Development.Lead and manage the Sales, Marketing, Creation, Development, Technical, Consumer Insights and Regulatory teams.
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Business Unit Head | Senior Account Director | Commercial Director
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Aug 2020 - Aug 2020
Looking for opportunities in mid to large companies to use my strategic business partnering skills and marketing and product development background to support the achievement of business growth and profitability targets, while engaging and inspiring the people to move to the right direction.WHAT I BRING TO THE TABLE:-Experience in creating and implementing winning business strategy within complex and competitive environments capable to deliver results in a short and long term.-Leadership driven by results and by examples fostering a collaborative team spirit and a creative ambiance that elevates the team productivity towards the company ambition.-Ability to build and cultivate client relationships based on trust and excellence in service in order to create business opportunities in a consistent way.-Talent on people engagement, in making the team perform and in developing new leaders.-Experience in managing crisis with customer by offering alternative solutions and achieving win-win deals.
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Firmenich
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Switzerland
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Chemical Manufacturing
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700 & Above Employee
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Unilever Account Director Latam | Regional Commercial Director
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Jul 2012 - Jul 2020
Full responsibility of Unilever Account Home and Body Care Categories throughtout Latin America, including P&L, Business Strategy, People Leadership and Management.-Built a focused strategy based on business opportunities prioritization by providing different creation and service models to the client. As a result, our assertiveness of winning new business increased by 50%-Re-shaped the Account towards a more diverse portfolio by identifying white spaces and putting a robust and consistent action plan behind it, which allowed a significant growth of 60% in the last 8 years under my leadership.
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Global Fragrance Manager | Regional Account Manager
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Aug 2004 - Jun 2012
Strategy and P&L responsibility, running a LatAm laundry and hair business, leading projects and cross-functional teams in a global scope.-Contributed as an instrumental player to double digit growth of Laundry business in Latam achieving market share leadership through the adoptions of key business over 7 years.
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Marketing Manager
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Mar 2004 - Aug 2004
Brand equity and positioning review of Pão de Açucar Flagship. Innovation plan building and implementation.-Enhanced a value proposition for the customers of the leading top income retail player by offering a unique purchase store experience, anchored in their major purchase drivers: convenience, expertise and high-quality products. Brand equity and positioning review of Pão de Açucar Flagship. Innovation plan building and implementation.-Enhanced a value proposition for the customers of the leading top income retail player by offering a unique purchase store experience, anchored in their major purchase drivers: convenience, expertise and high-quality products.
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Assolan
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Consumer Goods
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1 - 100 Employee
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Marketing Manager
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Sep 2003 - Feb 2004
Implementated the Assolan brand communication plan. Advertising and promotion management budget.-Developed and expanded Assolan brand to a variety of Home Care Segments. Implementated the Assolan brand communication plan. Advertising and promotion management budget.-Developed and expanded Assolan brand to a variety of Home Care Segments.
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Brand Manager
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Jul 1999 - Dec 2002
Managed Fabric Conditioners Brands such as Comfort (market leader) and House Hold Care Business.-Led and implemented an innovative communication campaign (Cloth World) that rescued Comfort brand values in Brazil, allowing the turnaround and market share re-gain.-Had a key role on the strategic decision of Cleaners brand in Brazil, providing all required market studies and consumer data. Actively contributed to the plan for the Cif brand building in the Brazilian market.
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Regional Product Development Manager
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Jan 1998 - Jun 1999
Developed soap bars formulation and production process.-Coordinated joint efforts with Unilever Research USA and Manheim Factory (Germany) to adapt Dove Soap Bar formulation and production process to Brazilian reality and consumer taste and supported the migration of local production bringing substantial savings to the company.
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Process Engineer
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Jan 1995 - Jan 1998
Worked on process improvements for Silica, Phenol, Adipic Acid and Latex Factories, targeting the food and pharmaceutical markets.-Conducted several projects aiming at the stabilization of production process and the identification of optimization opportunities. Achieved substantial savings and customer oriented quality improvements. Worked on process improvements for Silica, Phenol, Adipic Acid and Latex Factories, targeting the food and pharmaceutical markets.-Conducted several projects aiming at the stabilization of production process and the identification of optimization opportunities. Achieved substantial savings and customer oriented quality improvements.
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Education
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2001 - 2002
Universidade de São Paulo
MBA, Marketing -
1996 - 1998
Universidade Estadual de Campinas
Certification, Business Administration -
1990 - 1995
Universidade Estadual de Campinas
Bachelor's degree, Chemical Engineering
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