Founding Member

• Aug 2023 - Present

Global Head of Product

• Apr 2022 - Present

Leading the global product strategy of the business. Aligning cross-functional teams, to enhance the opportunities for our traders, partners and internal teams across all of our products, to become a household name in the industry.Focus on Retail Trading. Licenses: CySEC and FSA.

Interim Chief Technology Officer

• Jan 2023 - Sep 2023

Product Manager - Global Onboarding

• Nov 2019 - Apr 2022

Leading the global retail onboarding strategy, to ensure excellent starts to customer’s journeys with our brands City Index, FOREX.com and white labels, across all channels and touchpoints. Collaborating with Developers, UX/UI Designers, CX, Analytics, Marketing, Project Managers, Compliance, Legal, Ops teams (KYC, Support) & Regional Leads, to deliver best-in-class trading and investing opportunities in a highly complex and regulated industry. Focus on Retail Trading. Licenses: FCA, CySEC, CIMA, IIROC, Japan, NFA, ASIC and MAS. Show less

Product Manager Onboarding and Senior CRM Retention

• Oct 2018 - Nov 2019

Third Space Learning (formely known as MATR) is a social EdTech start-up company that offers 1-2-1 affordable online maths tuition for children between ages 7-11. Lessons are delivered via in-house AI teaching platform, in a fun and engaging way to families and schools. Working with world-class tutors, it offers great flexibility and convenience to families and it's aligned to the national curriculum. • Defining the overall onboarding and retention strategy for parents and children: identifying child’s level, automation of bookings with tutors, reporting child’s progress, payments logic, promotions, improving in-classroom experience, feedback loop • Creation & prioritisation of user stories • Defining the Salesforce structure needed to drive multi-channel processes and communications that guided the customer’s journey, based on complex variables • Reporting and identifying insights to maximise conversion from prospects to customers, to achieve our KPIs Key achievements: • 10/10 parents and children found onboarding easy • Month-on-month retention rates of 85-90% (paid customers), 85% overall customer satisfaction (Trustpilot) and 90% service satisfaction (customer survey), exceeding my team’s KPIs • Impacted the launch of key tech product features with evidence obtained from reporting, insights from tutors, user testing • Optimised onboarding platform’s UX/UI based on user research • Identified areas in the customer lifecycle that required attention, to ultimately improve retention and customer satisfaction, and decreasing churn and ops time Show less

Director CRM Management - CVM & CLM

• Mar 2018 - Sep 2018

Leading the Customer Value Management team, delivering complex, relevant, creative and GDPR compliant campaigns to 25M+ UK customers. Collaborating with Marketing, S&P, Data, Brand, Legal, CEX and Ops teams. • Planning and management of the comms laydown for the year and working closely with the agencies M&C Saatchi, IMI, Merkle, VCCP and Havas to coordinate and prioritise campaigns • Evaluating with S&P the impact of O2's newest holistic propositions across all areas of customer comms • Line management and mentoring of a team of three campaign managers, to ensure positive performance Key achievements: • Ownership and continuous optimisation of the Data upsell and bolt ons customer journeys and automated comms, with an average uplift of conversions by 10% in the first 2 months • Delivered some key business campaigns such as Netflix launch, O2 Family and network improvements Show less

Senior Technical Campaign Manager

• Aug 2016 - Mar 2018

LIDA is the creative and customer engagement agency part of the M&C Saatchi Group. I am the Lead Technical Campaign Manager for IKEA's loyalty program IKEA FAMILY in the UK and Ireland and look after several disciplines (design, data, developers, testers, analysts and 3rd party data agencies) to ensure successful broadcasts, to meet our client's ROI/KPIs. • End-to-end delivery of award-winning highly dynamic campaigns (with personalisation, vouchers, offers, etc.), sent to millions of customers in the UK and Ireland, to ensure meeting our client's goals • Owner of the marketing automation platforms: IBM Watson Campaign Automation, SMS m-Gage, UBX, CMS, etc. • Go-to person for any highly technical projects, due to data complexity, systems integration, APIs, functionality, etc. • Helped in the definition of strategy, targeting, customer lifecycle journeys, air traffic control and inter-dependencies • Data extraction, manipulation, audit, analysis and reporting, including Databases Management, Data Sources, Data Schema, SCV, Queries, Flat Files, XML, Relational Tables/RDBMS, Web Analytics, Dashboards, Tableau, Data Warehouse, etc. Key achievements: • Successfully managed and improved IKEA's triggered programmes, significantly growing the number of comms, including the top profile Welcome and Birthday campaigns, ensuring data integrity and trigger priority structures • Leaded and completed integration between the above platforms with IBM Campaign (formerly Unica), and migrated all triggers and data alongside 3rd party data partner • DMA Award 2016, Gold to Best CRM Programme "Swipe a Surprise" and three DMA Awards 2017, Gold to Best Art Direction, Bronze Best use of mail and Bronze Best B2C for campaign "Cross-stitch Handcrafted" • Implemented the use of new data sources for reporting and improved the flow of processes and data between data strategy, campaign management and analysis with training Show less

CRM Project Manager

• Jun 2015 - Jul 2016

Data management led agency, with a strong technical focus. I worked delivering award-winning multi-channel campaigns for ITV, Public Health England and RBS, to 3M+ customers by Email, SMS, Web and DM. These communications were highly effective and drove impressive acquisition and retention numbers. Recently renamed from DST. Some campaigns and key achievements: •Managed and completed the development of a Single Customer View (SCV) for one of my clients, making easier the access to the multiple Data Tables we held for them. • Text Santa: Christmas Jumper Day (ITV's flagship campaign), a registration platform and a stewardship CRM programme that aims to engage and retain sponsors and to provide materials and tools to increase fundraising, targeting the different segments. 2015's campaign raised a record breaking £11m for charities Save the Children, Macmillan Cancer Support and Make-A-Wish® UK. • Stoptober (PHE), a campaign that targets all smokers encouraging them to quit with a 28 days journey. During those 4 weeks, anyone who's signed up, can chose to receive what help resources they want to use for their challenge, including daily email, videos, SMS or a fulfillment pack with helpful materials from top comedians Bill Bailey, Al Murray, Shappi Khorsandi and Rhod Gilbert. In 2015 this campaign had over 1.25m unique visits to the microsite and up to date it has encouraged approximately 870,000+ people to register onto the scheme. • Smokefree (PHE), is an ongoing campaign to help people who wish to quit smoking. So far it has helped millions of people to achieve it. • Start4Life (PHE), offers support throughout pregnancy, birth and parenthood. It consists of weekly emails, texts and videos that provide help and advice to provide babies a better start in life. • RBS triggered CRM campaigns, with a complex integration of RBS's data systems and our ESP, to retain and engage customers. www.paragon-europe.com/en Show less

Marketing, Communications and CRM Director

• Jul 2014 - Jul 2015

Start-up under the Telefónica O2 program, developing therapeutic videogames to tackle mental health B2B/B2C. • Marketing: creation, implementation and execution of the strategy of the marketing plan, including on/off communications (media management, press releases, web/CMS, email marketing, social media, blog, online communities, advertising, etc.), brand positioning, content distribution, event management. • CRM: leading all the relationships/comms with customers, patients (B2C and B2B2C) and stakeholders. • Clinical trial: managed and executed the whole project, including tech issues, surveys, comms and helpline. • Delivery and project management for key corporate clients. Key achievements: • Successfully managed email programmes for 800+ Google, Microsoft and Met Uni employees for app pilots • Obtained free coverage in mainstream national and international media including Financial Times, The Sun, The Times, Mail Online, The Guardian, The Telegraph, Metro, The Chicago Tribune, BBC and Channel 4. • Strong storytelling. Award winners at the Digital Enterprise Awards (DEA), Cambridge University Technology and Enterprise Club (CUTEC) and Cambridge Venture Project. Award finalists at The Venture 2015 by Chivas, UK's Best SME Mobile Health-App, 2014 Pitch@Palace by HRH The Duke of York, The Appsters Awards (3 categories), Tech London Advocates: Healthtech Competition, Slush London at Google Campus, Future Decoded by Microsoft and the TIGA Awards. • Increased social media followers, newsletter subscribers and web visits through content, SEO and non-paid strategies. • Reached the Top 1 of Medical apps in the App Store (sales of over 300 units), both for the paid and grossing charts, for Stress Free and Phobia Free. • Recruited volunteers for clinical trial through free press coverage, content, social media, desk research, and partnerships with mental health organisations. www.virtually-free.com / www.thrive.uk.com Show less

Project Manager and Strategy Researcher

• Feb 2013 - Jan 2015

World leader of syndicated strategy research for consumer markets. Led the research for Spain. As a project manager I was responsible for managing a team of several in-country researchers and store checkers, working across diverse FMCG industries and projects. • Briefing the analysts and handling all the instructions and tools for the research project • Ensuring all projects are completed within time and budget, fulfilling all the research requirements • Providing continuous support, solving ongoing queries both from analysts and industry team and introducing updates in the research • Training the analysts where needed: quantitative and qualitative analysis, forecasting, Excel, sources, data recording, report production, strategic marketing, etc. • Revising all data analysis, insights, sources, queries responses and reports to ensure market accuracy • Processing the invoices and payments As a freelance strategy researcher I was responsible for primary and secondary research on companies, brands, positioning, sales, pricing, packaging, product development, advertising and competitive environment. • Producing market analysis, insights, statistics, forecasts and strategic reports for diverse FMCG industries • Applying quantitative and qualitative methods • Data manipulation and estimating sizes, shares and measures where information is limited • Providing localization trends and country specific findings • Developing close contacts across FMCG industries to ensure a deep understanding of the market performance and trends • Responding to both in-house and client queries • Assessing and improving overall product quality • Attending industry events and trade fairs, representing Euromonitor International as a knowledge partner Key achievements: • Managed and researched 20+ successful projects across all FMCG industries for the Spanish market. • Assessed and improved the overall product quality by developing close contacts with key global players. www.euromonitor.com Show less

Strategic Assistant to CEO

• Mar 2014 - May 2014

Global marketing and technology agency part of the Publicis Groupe (3rd largest global communications group), that works with some of the world's leading brands across travel, financial services, FMCG, publishing, telecoms and retail. It helps businesses organising for the digital age defining their on/off strategy through consulting, creativity, media and technology, providing dynamic and complex webs, CRM campaigns, content creation and distribution, mobile apps, SEO/SEM, display, advertising, social media, database, analytics and big data solutions. www.digitaslbi.com Show less

CRM Digital Project Manager | Digital Account Manager

• Oct 2011 - Nov 2012

Digital Marketing agency/consultancy, seeking to boost e-commerces and improving selling Websites, like CANAL+: •Project planning and management: coordinating the efforts and workload of the design, development/production and technical teams. •Researching, proposing and implementing best practices/optimizations that lead to increasing online conversion and improving UX/UI. •E-Mail Marketing management: proposals, campaign creation and management. Database administration. Testing and delivery. •Tracking and metrics: Google Analytics, leads database, E-Mail Marketing reporting, Eye tracking, Web reputation, etc. Analysis and presentation of findings. •Overseeing all designs and proposals for Web, newsletters, banners (D2W), landing pages and Mobile layouts. •Testing: monitoring A/B tests, testing of applications (forms, C2C) and testing of projects in different Web browsers/devices. •eCRM: guaranteeing the correct operation of the tool. •Content management: data gathering and classification. Drafting and applying content guidelines. Controlling the implementation of client’s business logic. Coordinating updates. General proofreading and revisions (PC, iPad, Mobile – different browsers). Writing copy for newsletters and Web use. Collaborating with HTML/CSS changes and design proposals/changes. Even helping with Wordpress changes/updates of texts, images and styles. •Content translation: Spanish>English. •Social Media consulting (Web 2.0): profile creation, content management/generation for Facebook, Twitter, YouTube, LinkedIn, Google+. General recommendations according to target. •Production of relevant documents/files: tracking URLs, user manuals, sitemaps, SEO recommendations, screen resolution and best practices. •Wordpress basic workshops for clients. •Collaborating in the production of new client proposals, functional documents and wireframes. Research of new business development opportunities. •Budgeting and invoicing. •B2C, B2B, B2E, B2B2C, C2C. www.logiqo.com Show less

CRM Fan Engagement Coordinator

• Sep 1997 - Nov 2012

Fan Engagement & Brand Awareness consulting. Coordinating Fan Clubs, Street Teams and fan actions. Coordinating internal and external communications. Coordinating teams of up to 3 people. • Acting as the key information and communication point between the label/artists and the fans, or the label and some media. • Social promotion: fan engagement and re-engament. • Media promotion (magazines/radio): mailing press notes, news, reviews, photos, etc. • Digital promotion: Website, Forums, eMailings (to media and fans). All the official reference sites were run by my team. • Helping out in the recruitment of fans to run the Official Fan Clubs. • Fanzines production: editing, creating the contents and writing copy, releasing and mailing fanzines for some of the groups and artists. • Overseeing the rest of the Fanzines and fan communications, produced by the fan clubs. • Gathering information about the artists for the media, writing press notes and reviews. • Creating and updating fan databases for diverse actions. • Mailings. • Organising events, meet ups, quizzes and gamification for fans. • Helping out the label with releases and general promotions. • Deciding with the product managers what merchandising items we should get. • Coordinating meet & greets. • Writing copy and producing contents for the new company's Website. Working closely with the development team. • Reporting to product manager. Show less

Project Leader and Industry Analyst

• Mar 2006 - Mar 2011

GfK is one of the largest market research companies in the world, after Nielsen, Kantar and Ipsos. Its HQ is in Germany. I worked in business analysis and two major systems integrations. Entertainment Department (Mar.06 - Sept.08): • Compiling the weekly, monthly, yearly OFFICIAL MUSIC CHARTS (Promusicae). • Compiling and implementing reports in different areas: music, video and mobile gaming. • Registering/updating music releases in our database and constant quality controls. • Client management: support to record labels and media. Sabbatical gap year in the UK during my Erasmus exchange studies (Sep. 08 - Sep. 09) Fashion Life Department (Nov.09 - Mar.11): • Leader on the development of new sales panel project, providing technical, methodological and research solutions. • Managing a team of 3 coders. • Retailers and data analysis, product classification, categories grouping. • Coordinating the European standards and working closely with our head office in Germany. Key achievements: • Project leader during the implementation for the new Music tracking system (Feb.-Sep. 08). Managed a group of 8-10 coders and agreed the new requirements needed with all the departments involved. It concluded with a great success, saving time and money to the company, leading to a faster and better measurement of the data and recruiting new retailers for the music panel. It was later on implemented for the books’ and movies’ panels. • Project leader during the definition and implementation of the apparel databases and analysis system (Nov.09 - Jun.10). www.gfk-emer.com Show less

Marketing Assistant

• Jan 2009 - Jun 2009

International events company specialising in qualified B2B events: summits, conferences, trainings, webinars... • Confirming key contacts and existing customer details. • Researching new potential customers on the Internet and over the phone. • Giving information about our high level events, conferences, summits and webinars. • General database maintenance. Our customers were VIPs from leading Global organisations in the Energy and Human Resources sectors, as well as the public sector. www.wtgevents.com Show less

PA to MD and CEO

• Mar 2004 - Feb 2006

Grupo Bergé Personal assistant to MD and CEO. Brands included in my division: Subaru, SsangYong, Lexus, Cadillac, Hummer. www.bergeycia.es Comercial Mercedes Benz PA to Service Director. Brands included in my division: Mercedes Benz and Smart. www.madrid.mercedes-benz.es Grupo Bergé Personal assistant to MD and CEO. Brands included in my division: Subaru, SsangYong, Lexus, Cadillac, Hummer. www.bergeycia.es Comercial Mercedes Benz PA to Service Director. Brands included in my division: Mercedes Benz and Smart. www.madrid.mercedes-benz.es

PA to Commercial Director

• Sep 2001 - Feb 2004

Rolls-Royce and Bentley Official Importer for Spain. Also worked with other brands from the group: Ferrari, Lamborghini, Bugatti, Maserati, Lotus. Some of my tasks were: • Personal Assistant (PA): agenda, mail and e-mail management, dealing with customer calls, queries and appointment requests, organising travel and meeting arrangements, producing Power Point presentations and results reports, review and typing of letters and memos, expense reports, translation and interpreting for non Spanish speaker customers (English>Spanish>English), undertaking general office administration. • Commercial: liaising with factory in Crewe (Cheshire, UK) and head office in Berlin (Germany), continuous contact with General Manager EMEA, dealing with clients and subsidiary retailers, handling and writing forms, offers, contracts and invoices, placing car orders, booking drive tests, accompanying VIP customers to the UK to see the cars before placing orders, customers and used cars stock databases maintenance and update. • Marketing: event organization, managing and producing mailings, build/maintenance of the Website. Key achievements: • Managed the secret presentation in Spain of the new Rolls-Royce Phantom (2003) with several VIP guests and journalists. • Proposed, developed and maintained the company's website. • Proposed, developed and managed the CRM of the company. www.royalcrownmotors.com Show less

Office Secretary

• Jul 2001 - Sep 2001

TV Production company, formely known as Universal Studios Networks España. • Office management. • Customer service. • PA to a Director. • Managing agenda and files. • Organising mail and couriers. www.nbcuni.com www.calle13universal.es TV Production company, formely known as Universal Studios Networks España. • Office management. • Customer service. • PA to a Director. • Managing agenda and files. • Organising mail and couriers. www.nbcuni.com www.calle13universal.es

Product Manager Assistant

• Jan 2001 - Jul 2001

I contributed to the promotion, marketing, communications and sales of various bands and artists on the label’s roster, both from the International department as well as the Polydor division.These artists included Bon Jovi, A*Teens, 98 Degrees, Sheena Easton, S Club 7, Samantha Mumba, Ronan Keating, Eminem, Sonique, Erykah Badu, Eagle Eye Cherry, Leona Naess, Blink-182, 3 Doors Down, Modjo, Emilia, Shaggy, Enrique Iglesias…Some of my daily duties included:• Department assistance: attending requests from my colleagues, partners and the media, placing orders for the department (CDs, videos), sorting out incoming and outgoing mail, meeting minutes, presentations, handling calls, compilation and update of weekly releases and schedules, giving feedback about packaging and advertising, translation of bios.• Artist’s promotional trip production: coordination of international artists’ promo trips to Spain, helping out with schedules including radio, press, TV, showcases and record signings, booking hotels, restaurants and transport, accompanying well known international artists in their visits to Spain, translating and interpreting.• Social promotion: managing mailings (physical and emails – though emails were not that common back then) and direct marketing actions with fans in events.• Media promotion and press: copywriting press releases and notes, delivering promotional material.• Website: collaborating with the technical department on the design and updating of the Website, sending information, images and writing copy.• CD production: helping out in the compilation of the big hits CD “Los números 1 de Flaix FM” (dance music radio station) which was released at the start of the new year (2001). Getting the rights to include all the songs (from own and other labels) and supervising the artwork.www.universalmusic.es Show less

Freelance Translator

• Sep 1998 - Mar 2001

Translating (English>Spanish, Spanish>English):• Biographies.• Documents.• International reports.• CD booklets (texts, songs).• Fanzines.Interpreting:• Artists: English>Spanish.• Media: Spanish>English.www.universalmusic.es