Experience

NEOORTHO Produtos Ortopédicos

• Brazil
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Gerente de comércio exterior

  • Mar 2022 - Present



EH casa

• Administrative Partner

  • Nov 2019 - Mar 2022

  Responsible for Sales and Supplier Relations;Responsible for planning the company's expansion with the implementation of product distribution to the interior of São Paulo;Responsible for commercial restructuring. Replacement of the team seeking a more professional profile and focused on results; Responsible for Sales and Supplier Relations;Responsible for planning the company's expansion with the implementation of product distribution to the interior of São Paulo;Responsible for commercial restructuring. Replacement of the team seeking a more professional profile and focused on results;



Fixare Medical Devices

• Trauma and Arthroplasty Sales and Marketing Director

  • Jun 2017 - Nov 2019

  Administrative partner of the Medical Devices distribution companyResponsible for the commercial area and implementation of the medical advisory sector in the company.Conducting regional events (congresses and medical training).Responsible for quality, marketing and administrative financial of the company. Administrative partner of the Medical Devices distribution companyResponsible for the commercial area and implementation of the medical advisory sector in the company.Conducting regional events (congresses and medical training).Responsible for quality, marketing and administrative financial of the company.



Orthofix

• South America Director

  • Apr 2012 - May 2017

  Construction and defense of the company's budget (sales and expenses) with the headquarters in Verona.Definition of marketing and commercial strategies.Training of the sales team (technical issues, competition and sales arguments).Management of results by customer (sales and margin) and area expenses.Definition of events (congresses and training) and organization with the team.Monitoring customer satisfaction through surveys with contracted companies and definition of the strategy for dealing with possible negative points.Participation in negotiations with healthcare operators for medium and long-term supply contracts.



HORIBA Scientific

• Research Services
• 700 & Above Employee

• Commercial Director

  • Jan 2007 - Apr 2012

  Construction of the budget (sales and expenses) for the line.Definition of marketing and commercial strategies, Training of the sales team (technical issues, competition and sales arguments).Management of results by customer (sales and margin) and area expenses.Definition of events (congresses and training) and organize them with the team.Monitoring of customer satisfaction through surveys with contracted companies and definition of the strategy for dealing with possible negative points.Implementation of sales and marketing teams and enhancing results and building the strategy for launching and growing sales in the market.Participation in the development of new equipment in the hematology area with discussions and alignments with marketing and research and development worldwide.Expansion of product portfolio worldwide with market assessment and introduction of new line (biochemistry)

• Comercial Manager

  • Jun 2009 - Mar 2011

  Responsible for Marketing and Sales activities.

• Marketing Manager

  • Jan 2007 - Jun 2009



Roche Diagnóstica Brasil

• Product Manager

  • Jul 1995 - Dec 2006

  Definition of products to be imported and marketed in the country,Definition of the launch strategy and market penetration. Life cycle management for each product, including phase out management. Training of the commercial team and the financial parameters of the products (budget, expenses, prices and discount policy).Performance management of each product and its mix using BI tools.Training of technical staff in the implementation and installation of medical equipmentTraining of clients (pathologists and operators) in the interpretation of laboratory results.