Experience

OFFFIELD

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Intern

  • Apr 2023 - Present



SEPHORA

• France
• Retail
• 700 & Above Employee

• Makeup Category Analyst

  • May 2021 - Apr 2022

  -Define with the manager the annual category strategy, which represented more than 50% of the company profit. -Support portfolio management and market opportunities (brands/products). Build Sell In and Sell Out plans collaboratively with suppliers. -Provide the best client experience in the retail channels (stores and kiosks) through 360º activation and marketing plan together with cross-functional teams. -Inventory management (product life cycle, obsolescence, overstock, discontinued items). -Follow product and brand performance, development of action plans, and track competitors. -Control of price strategy and margin. Show less



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Campaign Planner

  • Aug 2019 - May 2021

  -Design campaigns in a commercially creative way, reflecting trends, following the overall strategy of the company to achieve or outperform in terms of Sales, Margin, and other KPIs.-Analysis of campaign KPIs (sales, direct profit, gross margin, orders, units, market trend) by the campaign, quarter, and year to identify areas of improvement and best practices and use those learnings to build strong strategic plans.-Construct a pricing strategy based on historical data, trends, and competitors to optimize the organization’s Revenue Gross Margin (RGM).-Prepare presentations of the financial stats and marketing strategies of each campaign and share them with the department heads and country managers for final approval. Show less

• Product Development Intern

  • Jan 2019 - Aug 2019

  -Support creating an 18-month rolling product innovation calendar using trends, size of line simplification, SKU productivity, volume threshold, margin targets, and pricing guidelines for the self-care category.-Identificate trends and innovation in the segment.-Create, maintain, and present timelines and dashboards from concept launch to product delivery for New Product Development.-Develop 360° campaign activation and marketing plan for new products.-Support managing self-care products from initial concept to go-to-market including concept brief, copy, product positioning, competitive advantage, forecasting, pricing, margin, copy, artwork, and merchandise.-Develop 360° campaign activation and marketing plan for new products. Show less