Ana Paula Canassa

Head de Operações de Marketing at Hawk Marketing
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Contact Information
Location
Uberlândia, Minas Gerais, Brazil, BR
Languages
  • English Full professional proficiency
  • Portuguese Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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Thais Morais

Eu tive a oportunidade de trabalhar com Ana Paula durante 2021 como gestora de marketing de nossa conta e posso afirmar que ela é uma profissional altamente competente e dedicada. Ela sempre demonstrou uma visão analítica e conhecimento profundo na área de marketing, o que resultou em resultados excepcionais. Além disso, sua responsabilidade e dedicação foram inestimáveis.

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Credentials

  • Google Analytics
    Google Analytics for Business
    Feb, 2020
    - Oct, 2024

Experience

    • Australia
    • Marketing Services
    • Head de Operações de Marketing
      • Apr 2021 - Present

      In this role, I am responsible for conceiving strategic plans for client projects in both the B2B and B2C sectors. I lead teams in executing project plans, including inbound and outbound campaigns, Meta Ads, Google Ads, LinkedIn Ads, email marketing, SEO, and process automation. Additionally, I oversee the entire consulting project for Growth Marketing and Customer Experience for a portfolio of clients. I take a proactive approach in finding creative and decisive solutions to potential problems and facilitate alignment meetings and result presentations among all stakeholders. Show less

    • Marketing Project Manager
      • Feb 2020 - Apr 2021

      In this role, I contributed to the conception of strategic project planning. I led a team in executing inbound and outbound projects, paid media campaigns, SEO initiatives, and other related tasks. I implemented and managed measurement tools to make data-driven decisions. Additionally, I conducted alignment meetings and result presentations among all stakeholders.

    • Brazil
    • Marketing Services
    • Curadora de conteúdo
      • Apr 2021 - Present

      Curadora de conteúdo e entusiasta da Link na Bio, newsletter semanal para quem busca informações sobre tendências de marketing, mercado, curadoria de conteúdo e dicas de tudo que é relevância no universo digital. Curadora de conteúdo e entusiasta da Link na Bio, newsletter semanal para quem busca informações sobre tendências de marketing, mercado, curadoria de conteúdo e dicas de tudo que é relevância no universo digital.

Education

  • ESPM Escola Superior de Propaganda e Marketing
    Executive MBA, Gestão da Experiência do Consumidor
    2022 - 2024
  • Anhanguera Educacional
    Master of Business Administration - MBA, Project Management
    2020 - 2021
  • George Brown College
    Certificado, Business English
    2018 - 2019
  • George Brown College
    Certificado, General English
    2017 - 2018
  • Unitri - Centro Universitário do Triângulo
    Bachelor of Architecture - BArch, Architecture
    2010 - 2016

Community

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