Experience

LVMH Fragrance Brands

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• E-Retail Account Manager

  • Mar 2023 - Present



Miravia

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Campaigns Senior Specialist - Onsite Marketing Campaigns

  • Mar 2022 - Mar 2023

  - Onsite Brand Campaigns' strategy development for Miravia's launch (new Alibaba Group Marketplace - App & Web). - Plan and execution of brands campaigns, including the merchandising strategy, story packaging, promotion cooperation and plan long-term sales growth & growth support, with the objective of generate higher exposure, more orders and sales for key brands. - Development of Brand Campaigns' calendar including Brands' promotions, allocation of budget and resources for each activation. - Responsible for the pre-campaign readiness (including the management of promotions system configuration - banners, landing pages, vouchers...) and design operation flow process between internal and external stakeholders to ensure attractive and effective campaigns. - Definition and execution of trainings and workshops for internal teams, sellers and external stakeholders. - Leverage analytical data to point out the critical factors or measurable metrics to enhance campaign performance (GMV, orders, buyers, IPVUVs, AOV...). - Provide insightful report to Commercial team and prepare external materials to the brands on performance, results and campaign challenges, along with new ideas or emerging trends. - Work with Product and User Experience Design team to identify improvement areas that can make a more impactful business results and better user experience. Show less



Douglas

• Germany
• Retail
• 700 & Above Employee

• • Feb 2020 - Mar 2022

  Main responsabilities:- Development of 360º Trades and launches for brands.- Coordination with suppliers and teams for the development of activations.- Supervision of the instore implementation of the campaigns.- Results reports making of brands campaigns and launches.- Benchmarking and monitoring the industry for continuous adaptation to consumer trends.- Development, monitoring and analysis of campaigns with Influencers.- Event organization.- Marketing Budget and Invoices management and monitoring.Other respomsabilities:- Development and management of the strategy and campaigns for Influencers.- Creation of an influencers database and relationship development with them as well as with Key Opinion Leaders.- Creation, development and management of creative and collaborative organic seeding with local companies.- Event organization.- Benchmarking and monitoring the industry for continuous adaptation to consumer trends and social media.- Development of briefings and copies for social media content. Show less

• • Feb 2019 - Jan 2020

  - Development of corporate and promotional campaigns.- Visuals selection and briefings development for communication materials for POS.- POS Materials production management and monitoring with an external supplier.- Development, management and monitoring of promotions.- Results reports making of promotions and corporative campaigns.- POS materials in-store implementations supervision. - Development and coordination for weekly internal communication to stores.