Senior Public Relations Specialist

• Dec 2022 - Present

Account Director

• Jun 2022 - Nov 2022

Plan, develop and implement communications strategy and campaigns for agency clients (residential real estate, food & beverage) Establish & handle daily relationships with traditional/digital media outlets, brand ambassadors, and influencer community Responsible for oversight of account teams Local, regional and national media pitching, press releases Responsible for social media strategy and management for select agency clients Plan, develop and implement communications strategy and campaigns for agency clients (residential real estate, food & beverage) Establish & handle daily relationships with traditional/digital media outlets, brand ambassadors, and influencer community Responsible for oversight of account teams Local, regional and national media pitching, press releases Responsible for social media strategy and management for select agency clients

Senior Account Executive

• Mar 2017 - May 2022

Media pitching, securing a steady stream of national, regional and local print, broadcast, online and social media coverage for clients. Craft/edit a wide range of written press materials (press releases, pitches, media alerts, bios, fact sheets, talking points, PR & marketing plans, etc.). Develop and maintain relationships with key members of the media & influencers. Facilitate event concept development and production for restaurant openings, press previews, new-menu launches, cook book parties, anniversary events, et al. Extensive knowledge of the food and beverage industry with a finger on the pulse of restaurant openings, chefs, trends, etc. Show less

Social Media Manager & International Affairs Liaison

• Mar 2015 - 2017

Responsible for daily posts, content creation, analytics and social media campaign management for District 12 Facebook, Twitter and Instagram. Tasked with overseeing all matters related to the Miami-Dade County International Trade Consortium and City of Doral. Managed all District 12 County board appointments. Responsible for interpreting Miami-Dade County legislative agenda. Tasked with writing speeches. Content creation for District 12 newsletter. Responsible for daily posts, content creation, analytics and social media campaign management for District 12 Facebook, Twitter and Instagram. Tasked with overseeing all matters related to the Miami-Dade County International Trade Consortium and City of Doral. Managed all District 12 County board appointments. Responsible for interpreting Miami-Dade County legislative agenda. Tasked with writing speeches. Content creation for District 12 newsletter.

Account Coordinator

• May 2014 - Mar 2015

Responsible for daily client activities: research, media pitching and press releases. Develop and maintain relationships with key members of the media. Managed in-house and client Facebook and Twitter. Worked on the following accounts: U.S. Sugar, Miami-Dade County Youth Fair, Baptist Health South Florida, Coral Gables Museum, Fairchild Botanical Garden, Avionica, Coral Gables Bar Association, Bank of Coral Gables and BrightStar Credit Union. Responsible for daily client activities: research, media pitching and press releases. Develop and maintain relationships with key members of the media. Managed in-house and client Facebook and Twitter. Worked on the following accounts: U.S. Sugar, Miami-Dade County Youth Fair, Baptist Health South Florida, Coral Gables Museum, Fairchild Botanical Garden, Avionica, Coral Gables Bar Association, Bank of Coral Gables and BrightStar Credit Union.

Account Associate

• Aug 2013 - May 2014

Implemented a public relations campaign to help City of Gainesville residents through a soil remediation. Facilitated and held local town meeting and increased community involvement. Responsible for the strategic planning of client goals, research and written evaluation report. Implemented a public relations campaign to help City of Gainesville residents through a soil remediation. Facilitated and held local town meeting and increased community involvement. Responsible for the strategic planning of client goals, research and written evaluation report.

Public Relations Intern

• Aug 2013 - May 2014

Developed a campaign to help the University of Florida community lower its everyday resource consumption. Planned several community events to raise awareness, met with stakeholders, created content for newsletter and educated students about reducing their carbon footprint. Facebook and Twitter accounts. Increased Twitter followers by 60 percent in nine months. Developed a campaign to help the University of Florida community lower its everyday resource consumption. Planned several community events to raise awareness, met with stakeholders, created content for newsletter and educated students about reducing their carbon footprint. Facebook and Twitter accounts. Increased Twitter followers by 60 percent in nine months.

Socials Committee/Online Strategy Committee

• Aug 2012 - May 2013

Socials Committee Planning and executing PRSSA social activities Online Strategy Committee Website maintenance Social media updates Socials Committee Planning and executing PRSSA social activities Online Strategy Committee Website maintenance Social media updates