Experience

Optizon Pty Ltd.

• Australia
• Retail
• 1 - 100 Employee

• Brand Manager

  • Aug 2021 - Present

  • Leader of all things brand related from creative development to marketing and advertising strategy • Manages design, creative, social media, and influencer teams • Leader of all things brand related from creative development to marketing and advertising strategy • Manages design, creative, social media, and influencer teams



Head On Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Content Creation Manager

  • Jun 2018 - Jul 2021

  • Content lead, handled all content related ares of business from marketing to advertising to socials, etc • Analyzed content needs, creating custom solutions and handling content from conceptual development to strategic distribution across a variety ad placements • Developed profitable custom ad strategies for a multitude of clients, primarily via Facebook & Instagram • Managed all client services from onboarding to daily comms to monthly reports • Content lead, handled all content related ares of business from marketing to advertising to socials, etc • Analyzed content needs, creating custom solutions and handling content from conceptual development to strategic distribution across a variety ad placements • Developed profitable custom ad strategies for a multitude of clients, primarily via Facebook & Instagram • Managed all client services from onboarding to daily comms to monthly reports



Two Bit Circus

• United States
• Entertainment Providers
• 1 - 100 Employee

• Creative Marketing Manager

  • Aug 2014 - Apr 2016

  • Key member of the STEAM Carnival Planning Team for LA 2014, SF 2015, and 2016 Tour • Assisted in the entire rebranding of STEAM Carnival from conceptual development to creative campaign execution • Established and managed 40+ valuable sponsor and partner relationships for STEAM Carnival SF 2015 and 2016 Tour • Optimized and independently managed the Partnership Program and Vendor Program for STEAM Carnival 2016 Tour • Key member of the STEAM Carnival Planning Team for LA 2014, SF 2015, and 2016 Tour • Assisted in the entire rebranding of STEAM Carnival from conceptual development to creative campaign execution • Established and managed 40+ valuable sponsor and partner relationships for STEAM Carnival SF 2015 and 2016 Tour • Optimized and independently managed the Partnership Program and Vendor Program for STEAM Carnival 2016 Tour



goodness Mfg.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Management Intern

  • Jan 2014 - Apr 2014

  • Conducted competitive analyses of different industry markets for clients' potential new business/product proposals • Observed and analyzed current creative campaigns in order to better strategize for success in the current marketplace and better prepare our clients for future campaigns • Measured social media interaction and collected user feedback in order to gauge success of campaign efforts • Streamlined internal documents and files for campaign reviews, reports, and archives • Conducted competitive analyses of different industry markets for clients' potential new business/product proposals • Observed and analyzed current creative campaigns in order to better strategize for success in the current marketplace and better prepare our clients for future campaigns • Measured social media interaction and collected user feedback in order to gauge success of campaign efforts • Streamlined internal documents and files for campaign reviews, reports, and archives



Bon'App

• Cambridge, MA

• Marketing Associate

  • Sep 2012 - Dec 2013

  • Conducted competitive analyses of the weight loss app marketplace in order to cultivate information for a potential weight loss feature within the existing nutrition app • Managed the company’s website, blog, Facebook, and Pinterest • Gathered information and created PowerPoints for presentations to potential partners and investors • Conducted competitive analyses of the weight loss app marketplace in order to cultivate information for a potential weight loss feature within the existing nutrition app • Managed the company’s website, blog, Facebook, and Pinterest • Gathered information and created PowerPoints for presentations to potential partners and investors



Pandora

• United States
• Software Development
• 700 & Above Employee

• Client Services Intern

  • Jun 2013 - Aug 2013

  • Managed long-term project organizing past campaigns according to specific advertising format • Participated in current campaign management from the pre-sale stages to campaign wrap-up reports • Reviewed and analyzed past campaigns in order to draft advertising proposals for potential new clients and business • Assisted greater Client Service team with daily tasks such as impression/reach calculations and the tracking of available advertising space • Managed long-term project organizing past campaigns according to specific advertising format • Participated in current campaign management from the pre-sale stages to campaign wrap-up reports • Reviewed and analyzed past campaigns in order to draft advertising proposals for potential new clients and business • Assisted greater Client Service team with daily tasks such as impression/reach calculations and the tracking of available advertising space



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Services Intern

  • Feb 2013 - Apr 2013

  • Contributed to all areas of daily campaign management from preliminary briefs to post campaign reviews • Supported the Account Executive with the execution of acquisition focused plans across all media channels • Assisted in the planning, optioning, negotiating, and buying of media for a variety of clients • Participated in the writing of display plans, campaign status reports, and buying reviews • Contributed to all areas of daily campaign management from preliminary briefs to post campaign reviews • Supported the Account Executive with the execution of acquisition focused plans across all media channels • Assisted in the planning, optioning, negotiating, and buying of media for a variety of clients • Participated in the writing of display plans, campaign status reports, and buying reviews



Digital Kitchen

• United States
• Media Production
• 1 - 100 Employee

• Production Intern

  • Jun 2012 - Aug 2012

  • Acted as the second-hand woman to the production manager • Handled production schedules, call-sheets, memos, and itineraries • Assisted with production and management on shoots for current and possible clients • Organized and streamlined wrap books for each individual job for AT&T Sports • Acted as the second-hand woman to the production manager • Handled production schedules, call-sheets, memos, and itineraries • Assisted with production and management on shoots for current and possible clients • Organized and streamlined wrap books for each individual job for AT&T Sports



Arts Council for Long Beach

• Long Beach, CA

• Marketing/Social Media Intern

  • Jun 2012 - Aug 2012

  • Managed the council’s website and Facebook • Created and updated the council’s blog: Creativity Matters • Assisted in advertising and organizing Long Beach Arts Month • Formed and nurtured relationships with local artists, galleries, and musicians for the council • Managed the council’s website and Facebook • Created and updated the council’s blog: Creativity Matters • Assisted in advertising and organizing Long Beach Arts Month • Formed and nurtured relationships with local artists, galleries, and musicians for the council