Experience

Buffalo Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President Client Strategy & Service

  • Mar 2023 - Present

  Responsible for developing strategies and leading account teams in delivering integrated marketing plans for top golf industry clients. Responsible for developing strategies and leading account teams in delivering integrated marketing plans for top golf industry clients.



Perfect Golf Event

• United States
• Events Services
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2022 - Feb 2023

  * Developed marketing strategy * Implemented protocols for digital and social media * Developed marketing strategy * Implemented protocols for digital and social media



Boudavida

• United Kingdom
• Retail
• 1 - 100 Employee

• Founder and Managing Director

  • Sep 2013 - Dec 2021

  Founder of an inclusive women's activewear brand. Key strategy was donating 5% of every sale to women and girls sports projects. Achievements included: * Creating a brand from ground up * Creative direction & product development * Developing a multi-channel sales model to include e-commerce, retail and wholesale * Developed integrated marketing programs, experiential marketing, partnerships, collaborations, digital, PPC, content and email marketing, social media, website SEO and influencers * Setting and exceeding financial goals: 122% CAGR from 2017 - 2020 Show less



Independent

• United Kingdom

• Marketing Consultant

  • Jan 2003 - Sep 2014

  Freelance work including: * Consultant for Landmark Media on The 2014 Ryder Cup PR account handling PR and radio advertising * Strategic Advisor for prototype digital platform PoloNetworks Freelance work including: * Consultant for Landmark Media on The 2014 Ryder Cup PR account handling PR and radio advertising * Strategic Advisor for prototype digital platform PoloNetworks



Lord's Taverners

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Director Marketing, Communications & Fundraising

  • Sep 2012 - Aug 2013

  Responsibilities included: * Led development, implementation and monitoring of multi-channel marketing strategy for both the charity and its individual programmes, including PR, events, advertising and digital. * Fundraising from all channels including live events, securing sponsorships, corporate partnerships, trusts and foundations, individual and community initiatives, statutory and government funding * Management of a team of 12 staff Responsibilities included: * Led development, implementation and monitoring of multi-channel marketing strategy for both the charity and its individual programmes, including PR, events, advertising and digital. * Fundraising from all channels including live events, securing sponsorships, corporate partnerships, trusts and foundations, individual and community initiatives, statutory and government funding * Management of a team of 12 staff



TaylorMade Golf Company

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• European Brand Communications Director

  • Jun 2001 - Dec 2002

  Responsibilities included: * Developing and implementing brand strategies and product launch plans * Oversaw all PR / communication, broadcast & print advertising, events, sales materials and merchandising * B2B and B2C Communications Responsibilities included: * Developing and implementing brand strategies and product launch plans * Oversaw all PR / communication, broadcast & print advertising, events, sales materials and merchandising * B2B and B2C Communications



S2 Marketing Ltd

• Founder and Managing Director

  • Jan 1998 - Jun 2001

  Boutique sports marketing agency delivering creative strategies and activations for clients including: * TaylorMade adidas golf * Wales Ryder Cup bid * Sunday Times * Help the Aged * Glamorgan County Cricket Club Boutique sports marketing agency delivering creative strategies and activations for clients including: * TaylorMade adidas golf * Wales Ryder Cup bid * Sunday Times * Help the Aged * Glamorgan County Cricket Club



BMG - The New Music Company

• Germany
• Musicians
• 700 & Above Employee

• Video Product Manager - Sports & Music

  • Oct 1992 - Dec 1997

  Produced videos on cricket, golf, football, rugby and yoga and music. Responsibilities included: * Developing and implementing integrated marketing plans * Overseeing production * Packaging * Advertising * PR & launch events * B2B & B2C Communication to support product sell in and sell through. Produced videos on cricket, golf, football, rugby and yoga and music. Responsibilities included: * Developing and implementing integrated marketing plans * Overseeing production * Packaging * Advertising * PR & launch events * B2B & B2C Communication to support product sell in and sell through.



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Ladies Golf Executive Assistant

  • Jul 1989 - Jan 1991

  Managed day-to-day affairs of professional golfers on Ladies European Tour (LET): * Client management * Sponsorship * Events * New Client Prospecting Managed day-to-day affairs of professional golfers on Ladies European Tour (LET): * Client management * Sponsorship * Events * New Client Prospecting