Ana Bartel
Front End Designer at Smart Marketer- Claim this Profile
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Bio
Credentials
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45% Spanish Fluency
DuolingoFeb, 2017- Oct, 2024 -
Google Analytics for Beginners
GoogleDec, 2020- Oct, 2024
Experience
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Smart Marketer
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United States
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Advertising Services
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1 - 100 Employee
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Front End Designer
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Apr 2021 - Present
Leads and implements the design, creation and maintenance of Smart Marketer's & The Smart Marketer Agency's website and digital media. Focused on creating a user-friendly, responsive web experience. Delivers design critique across multiple teams. Spearheads and leads creative projects to ensure A+ness for all work. Collaborates with teammates across the agency in all disciplines to innovate in every space, channel and opportunity for our clients. Combines data with design to produce impactful results. Possess a deep understanding of consumers and how to move them. Presents creative concepts to current and prospective clients. Works with project managers to create workflows and set deadlines. Proactively and creatively solves problems in any medium.
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Director Of Creative Services
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2010 - Present
Creates original designs for a wide variety of clients. Projects range from logos and illustrations to interactive websites created using the Adobe creative suite. Branded Dreams & Scents website, logo, and print materials. Redeveloped the University of Florida Institute of Food and Agriculture (IFAS) website. Competed and won the 2013 Right Whale Festival poster design competition and continued to work with festival coordinators to create tee shirts and on-line advertising of the event.
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Franklin Street
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United States
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Real Estate
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200 - 300 Employee
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Creative Services Manager
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Jun 2017 - Apr 2021
Transformed the company’s aesthetic by creating new brand guidelines. Designed & implemented the new FranklinSt.com Evolved the initial creative brief from concept into creation, collaborating with team members to execute inspiring messaging backed by on-brand design. Mentored Marketing Assistants by providing feedback and direction to improve skills and quality of work on internal and external creative deliverables. Consistently delivered fresh ideas and designs to support strategic campaigns across social media, digital advertising, print advertising and email platforms. Executed innovative marketing initiatives such as podcast and video series. Designed & coordinated the exhibit booths and dynamic collateral 3 times a year for significant trade shows in Las Vegas, Orlando & Atlanta. Communicated clearly & ensured deadlines were met for all projects.
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Senior Graphic Designer
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May 2016 - Jun 2017
Developed and executed strategic concepts and copy from creative brief to completion for cross-channel marketing campaign initiatives. Generated marketing materials for company website, social media, google ads, and online + in-store retail partners. Created direct mail, digital ads, social posts, email (sent bi-daily), wireframes, product labels, packaging, in-store coupons and product catalogs. Spec’d projects with printers and has a full understanding of printing processes, color and finishing techniques.
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Kaleidoscope Ltd
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Israel
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Events Services
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1 - 100 Employee
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Graphic Designer
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Jun 2015 - May 2016
Designed art décor for interior design clientele while balancing cost & quality. Coordinated with outside manufacturing, material suppliers and clients. Adapted current design trends and implemented fabrication methods to evolve product offerings. Satisfied client orders by providing options, gathering print specifications, billing information & delivering completed décor packages on-time. Designed art décor for interior design clientele while balancing cost & quality. Coordinated with outside manufacturing, material suppliers and clients. Adapted current design trends and implemented fabrication methods to evolve product offerings. Satisfied client orders by providing options, gathering print specifications, billing information & delivering completed décor packages on-time.
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CDM Smith
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United States
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Civil Engineering
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700 & Above Employee
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Intermediate Graphic Designer
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Sep 2013 - May 2015
Designed large scale initiatives on behalf of the Florida Department of Transportation through marketing, branding, advertising and event planning. Coordinated from design to delivery of exhibit booths, outdoor signage, advertisements, brochures, booklets, invitations, promotional giveaway items, and website graphics. Worked independently and as part of a collaborative, multi-disciplinary team. Designed large scale initiatives on behalf of the Florida Department of Transportation through marketing, branding, advertising and event planning. Coordinated from design to delivery of exhibit booths, outdoor signage, advertisements, brochures, booklets, invitations, promotional giveaway items, and website graphics. Worked independently and as part of a collaborative, multi-disciplinary team.
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Legally Copied
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United States
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Movies, Videos, and Sound
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Graphic Designer
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Mar 2011 - Aug 2013
Satisfied client orders by providing options, gathering print specifications, billing information and efficiently producing orders in the designated time frame. Developed understanding of CAD engineering/building plans, wide format printing, and digital/print production while creating graphics, posters, transparent overlays, and banners. Satisfied client orders by providing options, gathering print specifications, billing information and efficiently producing orders in the designated time frame. Developed understanding of CAD engineering/building plans, wide format printing, and digital/print production while creating graphics, posters, transparent overlays, and banners.
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Florida Department of Transportation
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United States
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Civil Engineering
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700 & Above Employee
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Graphic Design Intern
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Jan 2010 - Feb 2011
Lead the design of Operation Lifesaver’s poster campaign unveiled at a national conference by CSX, BNFS, Union Pacific & Kansas City Southern. Utilized illustration, photography, and digital art skills to create graphics, posters, promotional items, radio advertisements, and web site materials. Maintained a digital reference library and original artwork archives. Lead the design of Operation Lifesaver’s poster campaign unveiled at a national conference by CSX, BNFS, Union Pacific & Kansas City Southern. Utilized illustration, photography, and digital art skills to create graphics, posters, promotional items, radio advertisements, and web site materials. Maintained a digital reference library and original artwork archives.
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Education
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2009 - 2013
Florida State University
Bachelor of Fine Arts (B.F.A.), Graphic Design
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