Chief Executive Officer - Simple WiFi and AirWave Marine at AW Group

• Apr 2021 - Present

Ecommerce Marketing Manager

• Jan 2021 - Mar 2021

Key Responsibilities- Deliver financial results (sales, gross margin %) set forth each fiscal year.- Manage 3rd party vendor relationships for fulfillment, customer service and site development- Create a superior brand and user experience- Understands market best practices for site merchandising and builds plans to reflect first class presentation of products within categories.- Responsible for customer’s journey and experience on site and post purchase for all devices (mobile, desktop) with a mobile first mentality and ensure that categories are merchandised to optimize for revenue and conversion.- Works closely with cross-functional partners (Digital & Brand Marketing, Omni Buying/Planning team,) to align on monthly strategies to exceed goals and identify potential enhancements or changes based on knowledge of the category, industry trends and customer behaviors.- Develops featured shops and seasonal storytelling for respective categories that will best respond to customer demand and convert visits into sales.- Partners with the Web Design team to build and enhance site features across categories and channels.- Audits the site to ensure correct presentation and optimal customer experience.- Monitors site traffic, conversion rates, bounce rates, site speed, etc. through Google Analytics and works with the Digital Marketing team; analyze site metrics to connect web behavioral profiles to customer, sales, and merchandising data- Leads conversion improvement strategies including A/B testing initiatives, product recommendations, complete the look, on-site search rules and recommendations, etc.

Advisory Board Member

• May 2021 - Present

Founder

• Aug 2019 - Present

Director of Product and Content Marketing

• 2017 - Nov 2020

Road America is a complete auto lifecycle solutions provider. The company is part of the MAPFRE Group - a global insurance group in over 100 countries across five continents.A long-term employee with a series of successful promotions, leading to the most recent promotion of Marketing Manager, while earning a Master of Science in Marketing.GROWTH: Independent producer of the company's top-line metrics including revenue and customer LTV through the establishment of a formalized Marketing departmentRESEARCH: Producer of market research, serving as the thought leader for integrated, content campaigns, digital distribution and brand storytellingKPI'S: Rigorous measurer of digital KPIs, guiding project development and company success across key social media channelsCONTENT MARKETING: Developer and implementor of content marketing strategies using target SEO, generating a 30% increase in email open ratesVISUAL DESIGN: Management of company creative strategies promoting a cohesive customer and brand experience across online and offline customer touch-pointsCOLLATERAL and TRAINING: Establishment of all branded product collateral (web, print, video etc.) and the development of virtual product trainingTECHNOLOGY DEVELOPMENT: Lead project manager for the development of digital applications and UX design with technology teamsSALES PARTNERSHIP: Establishment of close internal partnerships with Sales teams, serving as the subject matter expert (SME) for the development of successful client acquisition deliverables

Senior Account Manager

• 2013 - 2019

- CLIENT MANAGEMENT: Promoted to manage a $20M client portfolio of Fortune 500 clients- REVENUE: Generated a consistent 100% renewal rate elevating company revenue- KEY ACCOUNT MANAGEMENT: Engaged with C-Suite corporate leadership to review performance and establish marketing initiatives for renewal expansion- BUDGETING AND FORECASTING: Oversaw continuous forecasting, budgeting, and key account KPI's, communicating results upline and downline to stakeholders- DOCUMENTATION CONTROL: Managed client specifications, contracts proposals and service changes into the company Salesforce.com

QA, Training and Development Manager

• 2010 - 2013

- PROGRAM DEVELOPMENT: Developed curriculum and job aids to train and reinforce company product and service knowledge- ON-SITE TRAINING: Conducted training sessions describing service benefits, competitive positioning, IT applications, procedures, and compliance- VIRTUAL TRAINING: Established web-based training as a follow-up to on-site training- TESTING: Tested content and visual messaging identifying areas requiring improvement- DOCUMENTATION: Maintained training documentation through the company CRM system, continually updating and refreshing content

Corporate Trainer

• 2005 - 2010

Operations Supervisor

• 2004 - 2005

Assistant Coordinator

• 2003 - 2004