VASS Co-ordinator/ Executive Administrator Senior School

• May 2022 - Present

Admissions Officer

• Nov 2018 - May 2022

• Engage with families and students in introducing them to the school and promoting the school’s brand, values, and ethos.• Administer all phases of the application and enrolment process while providing an exceptional experience.• Track, update, and confirm the accuracy of the school’s database (Synergetic) to quickly respond to vacancies.• Communicate regularly with future applicants to manage their overall expectations.• Accomplished an oversubscription of key intake for numerous years as well as the replacement of all intra year vacancies within one day of being in the position.• Maintain awareness of gender balance and other priorities, such as siblings of current students and children of past students. • Develop and establish new offer and acceptance processes, migrating from paper to digital, which saved one hour for each application.• Cultivate and foster professional relationships with key stakeholders to ensure a seamless process for families from enrolment to commencement and beyond. Show less

College Marketing Manager and International Student Program

• 2016 - 2018

• Demonstrated expertise in leading the International Student Program (ISP) for full-fee students in order to meet ESOS, CRICOS, and departmental standard requirements. • Directed all aspects of the school’s International Program audit, ensuring the school adheres to child safety standards and requirements, reliably meeting all audit conditions. • Created materials for utilisation in the international program, such as policies, manuals, and processes. • Collaborated extensively with the International Coordinator in administering the program. • Designed and launched marketing and communications strategies regarding college requirements, including building student numbers, college reputation, and promotion of programs through digital and print advertising. • Established, tracked, and ensured adherence to international and marketing budgets. • Provided management services for more than 30 international students from 2016 to 2018. • Heightened local student numbers to over 100 across three campuses through increased multichannel marketing campaigns. Show less

Project Manager - Marketing (Contract)

• 2015 - 2016

• Achieved measurable success in leading the new product development stage and gate process. • Presided over the rebranding of backyard layer feed and delivered the backyard layer bonus bag within the deadline, ultimately increasing sales by 10% with a major chain. • Reviewed, assessed, and fully rebranding Cobber dog food within the set time frame and budget. • Participated actively in the selection of a new creative agency from pitch through contract. • Achieved measurable success in leading the new product development stage and gate process. • Presided over the rebranding of backyard layer feed and delivered the backyard layer bonus bag within the deadline, ultimately increasing sales by 10% with a major chain. • Reviewed, assessed, and fully rebranding Cobber dog food within the set time frame and budget. • Participated actively in the selection of a new creative agency from pitch through contract.

National Marketing Manager

• 2010 - 2014

• Devised and delivered recommendations on major organisational strategic direction change to the Board of Directors. • Established and conveyed the overarching strategic direction of the organisation from a communications perspective. • Integrated the yearly marketing and communications plan and budget as a means to achieve the organisation’s goals and objectives. • Directed and oversaw the marketing team, all aspects of the SGS brand, and key sponsorships. • Designed and launched creative marketing campaigns as well as large-scale organisational events and organisational online presence, including intranet, website, and LinkedIn. • Researched and onboarded multiple suppliers, including agencies, printers, graphic designers, and copywriters. • Studied, evaluated, and redefined the SGS brand with accountability for delineating the organisation’s purpose and offerings. • Introduced CRM processes to SGS which optimised key account management and messaging, thus enhancing customer engagement and resource allocation. • Recruited, trained, and motivated a new marketing support person. Show less

Channel Marketing Manager

• 2007 - 2009

AIG Life reverted to AIA during this time. I became responsible for our Asian Life insurance agents channel. Within this role I developed the marketing plan for this market and supported our Agents with a range of marketing materials, advertising, events and sponsorships. AIG Life reverted to AIA during this time. I became responsible for our Asian Life insurance agents channel. Within this role I developed the marketing plan for this market and supported our Agents with a range of marketing materials, advertising, events and sponsorships.

Brand and Communications Manager

• 2004 - 2006

Reporting to the General Manager of Marketing I was responsible for the development and implementation of all AIG Life Marketing Plans, managing the marketing team and the marketing budgets. I was responsible for the management of the AIG Life brand, and my team was heavily involved in supporting the sales process - from developing materials, to running the annual product launch and maintenance of our web presence. Reporting to the General Manager of Marketing I was responsible for the development and implementation of all AIG Life Marketing Plans, managing the marketing team and the marketing budgets. I was responsible for the management of the AIG Life brand, and my team was heavily involved in supporting the sales process - from developing materials, to running the annual product launch and maintenance of our web presence.

Marketing Officer

• 2002 - 2004

In this role I was part of the Corporate Public Affairs team where I worked on all aspects of marketing and was also heavily involved in the implementation of the new corporate intranet that reached over 90,000 employees. In this role I was part of the Corporate Public Affairs team where I worked on all aspects of marketing and was also heavily involved in the implementation of the new corporate intranet that reached over 90,000 employees.

Senior Consultant - Marketing

• Jan 2001 - Dec 2002

As part of the National Business Development team in the Tax and Legal Line of service my role involved - product development and management, brand management, event management and the development of collateral to support the sales process. As part of the National Business Development team in the Tax and Legal Line of service my role involved - product development and management, brand management, event management and the development of collateral to support the sales process.

Marketing Executive

• 1999 - 2001

As part of the Victorian team I was responsible for promoting membership benefits to different target markets through attending career fairs, conducting talks at universities, hosting young professional events and assisting at the annual Congress. I was also responsible for sponsorship in the Vic market. Both incoming and outgoing. As part of the Victorian team I was responsible for promoting membership benefits to different target markets through attending career fairs, conducting talks at universities, hosting young professional events and assisting at the annual Congress. I was also responsible for sponsorship in the Vic market. Both incoming and outgoing.