Ana Villodres
Senior Director at C+R Research- Claim this Profile
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Native Spanish Speaker Native or bilingual proficiency
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English and Spanish Native or bilingual proficiency
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Bio
Sarah Southerland
Ana was a pleasure to work with: organized, intuitive and an expert researcher. She’s skilled at telling customer stories based on research for executive audiences and other stakeholders alike, as well as managing all of the details throughout a research project. She understood our needs and steered us with her expertise, and I’d recommend her for any of your research needs!
Edwin Bragg
Sapience Insights helped Shake Shack tap into brand perceptions among our guests, which revealed several meaningful insights and learnings. Ana Villodres’ strong research acumen, methodology and thoughtful approach resulted in valuable takeaways to act on and apply to our business. I’d recommend Sapience Insights as a solid research partner.
Sarah Southerland
Ana was a pleasure to work with: organized, intuitive and an expert researcher. She’s skilled at telling customer stories based on research for executive audiences and other stakeholders alike, as well as managing all of the details throughout a research project. She understood our needs and steered us with her expertise, and I’d recommend her for any of your research needs!
Edwin Bragg
Sapience Insights helped Shake Shack tap into brand perceptions among our guests, which revealed several meaningful insights and learnings. Ana Villodres’ strong research acumen, methodology and thoughtful approach resulted in valuable takeaways to act on and apply to our business. I’d recommend Sapience Insights as a solid research partner.
Sarah Southerland
Ana was a pleasure to work with: organized, intuitive and an expert researcher. She’s skilled at telling customer stories based on research for executive audiences and other stakeholders alike, as well as managing all of the details throughout a research project. She understood our needs and steered us with her expertise, and I’d recommend her for any of your research needs!
Edwin Bragg
Sapience Insights helped Shake Shack tap into brand perceptions among our guests, which revealed several meaningful insights and learnings. Ana Villodres’ strong research acumen, methodology and thoughtful approach resulted in valuable takeaways to act on and apply to our business. I’d recommend Sapience Insights as a solid research partner.
Sarah Southerland
Ana was a pleasure to work with: organized, intuitive and an expert researcher. She’s skilled at telling customer stories based on research for executive audiences and other stakeholders alike, as well as managing all of the details throughout a research project. She understood our needs and steered us with her expertise, and I’d recommend her for any of your research needs!
Edwin Bragg
Sapience Insights helped Shake Shack tap into brand perceptions among our guests, which revealed several meaningful insights and learnings. Ana Villodres’ strong research acumen, methodology and thoughtful approach resulted in valuable takeaways to act on and apply to our business. I’d recommend Sapience Insights as a solid research partner.
Credentials
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Riva Trained - Fundamentals of Moderating
RIVA Market Research & Training InstituteOct, 2016- Nov, 2024 -
Women and Minority Business Certified
New York State
Experience
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C+R Research
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United States
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Market Research
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100 - 200 Employee
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Senior Director
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Sep 2021 - Present
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QRCA
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United States
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Research
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1 - 100 Employee
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Member
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Oct 2016 - Present
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Sapience Consumer Insights, LLC
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Greater New York City Area
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Qualitative Research Consultant and Focus Group Moderator
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Jan 2014 - Sep 2021
Owner/Founder -Market Research and Consumer Insights -General Market and Hispanic Market www.sapienceinsights.com -Research Methodologies: In-Person and Online Focus Groups, In-depth Interviews, Ethnographies, and Online Bulletin Boards. Creative Thinking Workshops. -Projects delivered include concept, product, advertisement, and programing testing, new product development, food testing, package design, and brand positioning studies. -Recruiting services - Want to join our panel of research participants? https://www.surveymonkey.com/r/BPMPGW8 -RIVA trained moderator. QRCA member. -Minority-And -Women-Owned Business Enterprise. ("MWBE") www.sapienceinsights.com ana@sapienceinsights.com Show less
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Univision
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Director - Strategy & Insights Team
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Jan 2011 - Dec 2012
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Director - Strategy & Insights Team
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Mar 2008 - Feb 2011
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Senior Manager - Strategy & Insights Team
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Mar 2006 - Mar 2008
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MillerCoors
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United States
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Food and Beverage Services
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700 & Above Employee
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Marketing Manager
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Mar 2005 - Mar 2006
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The HEINEKEN Company
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Associate Brand Manager
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Feb 2002 - Mar 2005
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Manager
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Oct 1996 - Jul 1999
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Education
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Universidad de Los Andes
Bachelor of Science (BS), Business Administration and Management, General -
Gimnasio femenino
High School/Secondary Diplomas and Certificates
Community
