Ana Vela
Co-Founder at The Singular Space- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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French Limited working proficiency
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Bio
Ilker Arditi
I have partnered with Ana, when she was the Account Leader for P&G's Fairy dishwashing brand in Grey Madrid. She was very passionate about building our brand, had boundless energy to bring in new ideas, yet grounded on the business impact. She was a great partner and helped us achieve strong growth on the brand across Europe.
Damián Lucas de la Vega
I´ve known and worked with Ana for more than 6 years. She has consistently demonstrated her knowledge and expertise in directing complex international brand building and communication projects. She moves seamlessly from international high-level strategy to local operational execution, managing multidisciplinary teams with a clear sense of urgency and attention to detail. Thanks to her professional yet approachable style she has earned the highest credibility and esteem of both colleagues and clients. A great professional to learn from and a great friend to laugh with. It has been a great pleasure.
Ilker Arditi
I have partnered with Ana, when she was the Account Leader for P&G's Fairy dishwashing brand in Grey Madrid. She was very passionate about building our brand, had boundless energy to bring in new ideas, yet grounded on the business impact. She was a great partner and helped us achieve strong growth on the brand across Europe.
Damián Lucas de la Vega
I´ve known and worked with Ana for more than 6 years. She has consistently demonstrated her knowledge and expertise in directing complex international brand building and communication projects. She moves seamlessly from international high-level strategy to local operational execution, managing multidisciplinary teams with a clear sense of urgency and attention to detail. Thanks to her professional yet approachable style she has earned the highest credibility and esteem of both colleagues and clients. A great professional to learn from and a great friend to laugh with. It has been a great pleasure.
Ilker Arditi
I have partnered with Ana, when she was the Account Leader for P&G's Fairy dishwashing brand in Grey Madrid. She was very passionate about building our brand, had boundless energy to bring in new ideas, yet grounded on the business impact. She was a great partner and helped us achieve strong growth on the brand across Europe.
Damián Lucas de la Vega
I´ve known and worked with Ana for more than 6 years. She has consistently demonstrated her knowledge and expertise in directing complex international brand building and communication projects. She moves seamlessly from international high-level strategy to local operational execution, managing multidisciplinary teams with a clear sense of urgency and attention to detail. Thanks to her professional yet approachable style she has earned the highest credibility and esteem of both colleagues and clients. A great professional to learn from and a great friend to laugh with. It has been a great pleasure.
Ilker Arditi
I have partnered with Ana, when she was the Account Leader for P&G's Fairy dishwashing brand in Grey Madrid. She was very passionate about building our brand, had boundless energy to bring in new ideas, yet grounded on the business impact. She was a great partner and helped us achieve strong growth on the brand across Europe.
Damián Lucas de la Vega
I´ve known and worked with Ana for more than 6 years. She has consistently demonstrated her knowledge and expertise in directing complex international brand building and communication projects. She moves seamlessly from international high-level strategy to local operational execution, managing multidisciplinary teams with a clear sense of urgency and attention to detail. Thanks to her professional yet approachable style she has earned the highest credibility and esteem of both colleagues and clients. A great professional to learn from and a great friend to laugh with. It has been a great pleasure.
Experience
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The Singular Space
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Spain
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Real Estate
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1 - 100 Employee
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Co-Founder
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Aug 2020 - Present
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Marketing and Communications strategic Consultant
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Feb 2018 - Present
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Agency leader
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Nov 2016 - Dec 2017
Co-creation and development of key strategic tasks for the company as per CEO's Business Plan. Agency Process/Protocol (as per CEO & CCO strategic & creative ambitions); New Business toolkit for 2017, including strategy & prospects data-base full development; coordination of a Key Clients Satisfactory Survey; internal Inspirational Sessions & Speeches. Direct report to CEO
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Regional Brand Director
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May 2012 - Nov 2016
Leader of Madrid ‘s Regional Hub for P&G brands: Fabric & Home Care | Fairy Hand & Auto Dishwashing Europe | Fairy Laundry Iberia; Air Care | Ambipur Iberia. Reporting line: Key client in Geneva.EVP & Global Agency Leader in Mexico; Managing Partner in London. Scope: Origination of Regional and Country Specific integrated campaigns (EMEA, SE, DACH, Nordics).Highlights: • HDW category re-launch in DACH after 12Y out of comm. (incl. an integrated communication plot based on a live event in Berlin for +12.000 people) | 2012, 2013• Launch of a new category | Fairy Laundry Iberia 2012 Show less
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Regional Account Manager
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Sep 2010 - May 2012
Account Manager for Pantene Pro-V P&G brand | CEETICSA Region: Central East Europe, Turkey, Israel, Caucasus and South Africa . Origination of campaigns for 32 countries. Coordination of central client in Geneva and Creative & Production teams in Poland (PANEU productions incl. A+ celebrities management )Highlight – integrated strategy & comm. campaign for the 2012 London Olympic Games starring by Evgeniya Kanaeva, World Champion Rhythmic Gymnast. Including 3rd party management (IOC – International Olympic Committee) Show less
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Account Manager
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Jul 2007 - Sep 2010
Account Manager at GREY GROUP for Procter & Gamble. International Account Management: P&G Beauty and Prestige Products: Pantene Care & Pantene Style (Iberia); Fine Fragrances (DG, D&G, Hugo Boss, Lacoste, Rochas, Escada, Gucci, Dunhill, Baldessarini). P&G Snacks & Beverage: Pringles Iberia Improved business expanding a local developed concept into a Pan European campaign: Project leader for Pantene Style Ariane campaign (expanded to Germany, Italy and Greece) – Magic Hair Award to best Styling initiative / 1st ever scaled up local credentialing shoot in beauty care. Winner strategy for Pantene Care Curls campaign (expanded to Italy and Greece).“Best Communication Idea” Team P&G Bronze Award - Pantene Style “Ana by Ana”.New Business in Angola: Pascual Vive Soy & Yogurts campaigns. Show less
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Account Manager
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Mar 2006 - Jul 2007
In less than a year I was promoted from Account Executive to Account Manager. Originating & adapting campaigns for brands like NIVEA (Body care, Men, Deo); Leroy Merlin and Endesa In less than a year I was promoted from Account Executive to Account Manager. Originating & adapting campaigns for brands like NIVEA (Body care, Men, Deo); Leroy Merlin and Endesa
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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Feb 2003 - Mar 2006
International Accounts: P&G Beauty and Prestige Products: Pantene Pro-V Iberia & Fine Fragrances (Hugo Boss, Lacoste, Valentino, Rochas y Escada). P&G Snacks & Beverage: Pringles Iberia P&G Air Care: Febreze Iberia New Business punctual support, highlighting: 360 strategies for Playtex Nurser and C&A. Finalist Team at Effies 2004 with “Pelo Pantene 2003” campaign International Accounts: P&G Beauty and Prestige Products: Pantene Pro-V Iberia & Fine Fragrances (Hugo Boss, Lacoste, Valentino, Rochas y Escada). P&G Snacks & Beverage: Pringles Iberia P&G Air Care: Febreze Iberia New Business punctual support, highlighting: 360 strategies for Playtex Nurser and C&A. Finalist Team at Effies 2004 with “Pelo Pantene 2003” campaign
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Education
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1998 - 2003
Universidad Complutense de Madrid
Bachelor, Information Sciences | Advertising and RR.PP. specialty -
2001 - 2002
De Haagse Hogeschool / The Hague University of Applied Sciences
ERASMUS Program | qualified 4th Year of university BA -
1986 - 1998
Colegio Nuestra Señora del Pilar (Madrid)
School & Pre-University | EGB.; BUP; COU
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