Experience

TCL Communication

• China
• Consumer Electronics
• 500 - 600 Employee

• Head of Commercial - Regional Manager Central America

  • Apr 2018 - Present

  •Responsible for designing GTM strategy with each one of our business partners (carriers and retailers) •Directly responsible to manage negotiations and relationship with all carrier decision makers (C-suite) •Identify key influencers on the decision-making process below C-suite and manage day to day relationships with them. •Manage all areas of the business, including marketing, sales, customer care, CTS (customer technical support) and supply chain. •Report into the LATAM Regional Director. •Participate on the design of the global/regional GTM strategy for key accounts (Tigo, América Móvil and Telefónica) •Directly responsible for the forecast and demand plan for all customers in the region. •Manage negotiations and relationships with the carrier’s master distributors to ensure the better placement of our products. •Work closely with the regional and global marketing teams to ensure the optimization of marketing resources generated within conjunction with the carriers; to achieve sell out targets. •Responsible of the field on the street sell thru/sell out efforts. •Closely monitor competitive landscape in order to adjust/modify sales plan when needed. •Directly manage the key account manager’s team. •Control and manage P&L for each customer. •Define price strategy for each customer and product. •Work closely with the product team to define product strategy for the region/carrier and tailor messaging to highlight the benefits our products could bring to the carrier’s table. •Deep understanding of the carrier’s commercial strategy to identify opportunities to support them on achieving their growth goals using our products as vehicles. •Work in conjunction with all the support areas to achieve the successful implementation of the overall GTM/promotional plans for all carriers/retailers. •Responsible for the management of the Tigo account for LATAM, including the South Cone. Localize and tropicalize global strategy to each market reality and needs. Show less



Alcatel mobile

• China
• Telecommunications
• 300 - 400 Employee

• Regional Commercial and Marketing Manager

  • Aug 2014 - Present

  Tigo • Directly responsible for the relationship management for Tigo LATAM as well as, regional management of all marketing activities for the Tigo Group including South Cone, from planning to execution.• Directly responsible for product selection, product presentation and close follow up during the carrier selection.• In charge of monthly forecast develop and closely follow up the sellout report.• Direct relationship with the local distributor as intermediary in the relationship with the carrier. Telefónica Central America• Directly responsible for the relationship management for Movistar Guatemala and El Salvador and support the rest of the Central America operations.• Directly responsible of product presentation and close follow up during the carrier selection.• Responsible of monthly forecast develop and follow up the sellout report.• Directly responsible for the development, planning and execution of all COOP marketing activities for Movistar Central America. • Management of two roles, KAM and continuing with the marketing responsibilities • Continuous growth in sales• Promoted to be the LATAM KAM for Millicom• Better and stronger relationship with the carrier in order to create new negotiations for the achievement of the region target. • Directly responsible of 14 trade marketing members • Directly responsible of managing PR agency, Media agency, approx. 5 people Show less

• Marketing Manager Centroamerica

  • Jan 2010 - Present

  • Responsible for the agnostic marketing support for the Central America region as well as carriers COOP marketing initiatives. • Responsible for the development, organization and execution of the marketing strategy for each carrier, aligning properly to the brand strategy.• In charge of the management of the PR agency, continually providing information regarding the brand and market evolution in order to increase brand awareness on main countries.• Continuously following up and evaluating the sellout report, competitors’ information for each carrier/country to evaluate the current marketing strategy.• Managing of a budget over $600k per quarter• Responsible of negotiating and approving all marketing and commercial activities with the carrier’s in order to use properly all the funds. (COOP)• Direct responsible for the trade marketing team, providing the specific direction and strategy for each market, working closely to the brand specialists/promoters in order to increase the presence and awareness on the point of sales.• Main contact from the brand for all carrier’s (marketing and commercial)• Successful creation and development of the trade marketing team for the region • First local presence of the brand in the region, creating a strong relation and credibility with the carrier • Development of the first marketing campaign in the region• Creation and development of each of the marketing branches and strategies for each one• Directly responsible of 14 trade marketing members • Directly responsible of managing PR agency, Media agency, approx. 5 people Show less



Samsung

• Trade Marketing Manager

  • Oct 2007 - Dec 2009

  • Responsible for trade marketing local team, approx. 17 members. • Implementation of regional strategy and communicate to local team ensuring proper execution. • In charge of analyze, develop and propose to regional trade marketing new initiatives according to local market. • Continually supervise the exhibition on point of sales to ensure proper brand exposure. • Responsible of communicate to the local team new products, strategy and incentive programs. • Direct responsible of prepare weekly reports of competitors, prices, new launches, incentive programs and marketing activities. • Responsible of appropriated distribution of POP, dummies and giveaways. • Closely relation with local carriers in order to negotiate better POPM placing, training schedules, proper incentive plan execution and brand awareness at point of sales. • Direct responsible of evaluate the performance of promoters and supervisor. Show less