Experience

FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

• Brazil
• Higher Education
• 100 - 200 Employee

• MSc Student

  • Mar 2019 - Present

  Marketing, Consumer Behaviour, Client Experience, Elderly Marketing, Consumer Behaviour, Client Experience, Elderly



Natura &Co

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• AVON - Retail & Business Transformation Officer Manager

  • May 2019 - Oct 2022

  Tnsformation Office (TO) manager, define pace for the company go forward at a new speed and instilling a new culture delivery of customer experience, identify and capture value in projects focuses on bringing change as well as growth in revenue and profit to an organization.• As New Channel Sales & Development responsible to plan, negotiate and implement customer brand experience through retail partnerships. Also have the responsibility to increase sell in offering selected products that fit to their business. • Strong client / customer focus and relationship building skills acquired through ability to react to business needs and trends quickly and provided direction teams.• Developed strategic initiatives and executed plans to drive share, revenue, profit and conversion• Directed ownership of relationship with Sales teams to ensure managers are provided all needed to drive a productive business: project management, seasonal assortments, sales plans, etc Show less

• THE BODY SHOP - Expansion & Project Senior Manager (PMO)

  • Apr 2015 - May 2019

  • Responsible for the planning, layouts and installation management of Franchise Stores in on time on budget to the requirements of the market.• Improved, enhanced and executed program management standards for project executions, which include oversight of the POS (store, kiosk, shop in shop) construction and development functions and as well as the Real Estate Operations functions (i.e. Market Mapping, Recruitment and Lease Administration).• Leaded solid sales pipeline for channel development and expansion. In charge to find and recruit clients (retailers, franchisees, marketplaces) and new channels, build a close relationship and present business opportunities.• Responsible for the end to end retail delivery process and also support the partner business in accordance with the global brand protocols. • Defined and aligned visual merchandising implementation strategy at local level, ensuring its adaptation to region specification are in line with the global brand objectives/direction. • Developed and validated with team visual merchandising strategies by reviewing market activation plan ensuring that regional expectations are met Work closely with Franchise Account Manager to continually seek ways to upgrade merchandising in all facets of the business to drive commerciality.• Continued ownership to develop ways to drive business through unique merchandising strategies and presentation opportunities Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Project Manager | Retail Sr Manager

  • Mar 2013 - Apr 2015

  • Responsible for expanding global retail activity in Brazil – over 300 Point of Sales implemented in 14 months • Acted as a business partner between the brand, client (retail and wholesale), driving a collaborative strategy, information sharing, process standards and best practices • Responsible for maintaining account relationships at corporate level to ensure brand supported to standard • Responsible for local market brand development within a channel. This is done across a variety of marketing strategies including product launches, public relations and communications efforts, setting up displays and designing loyalty programmes. • Leaded, developed, designed and influenced the strategies and operational protocol for the Real Estate, Store Design and Store Construction functions, maximizing the profitability of store by reduced set up cost investments. • Full leadership for all vendors responsible to accomplish the Retail projects including site selection and due diligence, design, construction and opening • Leading the retail project (store in store, franchise stores and Kiosks) and guaranteeing a state-of-the-art point of sale execution • Develop and drive planogram support for event packs and perimeter guidelines • Provide guidance Visual Merchandising, assist in training and development of new team mates. Show less



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• PMO | Retail | Marketing Manager

  • Jan 2010 - Mar 2013

  • In charge for concept and deployment for story telling at store: retail design (furniture, displays), visual merchandising (props, POS material). • Develop guidelines following Global company standards, best practice and guidelines to deliver a network of solution selling and profitable retail stores • Strong skills in vendor management and quality control through scorecards and KPIs • Brought solution to speed up deployment process: 45% reduction cost for store set up • Project management to deploy new stores, control vendor KPIs and activities. • Project manager as coordination multiple suppliers (agencies, architects, furniture vendor) to enhance customer experience at point of sales, reducing set-up cost & speed to implement • Developed retail strategies and world class execution in the point-of-sales; • Established business readiness strategy and implementation for project. Measured and optimized benefits from implemented projects. Show less



Integration Consulting

• Brazil
• Business Consulting and Services
• 300 - 400 Employee

• Senior Sales Marketing Consultant

  • Feb 2006 - Jan 2010

  • Delivered projects focused on creating consumer experiences for retailers and also create action plans to respond to rapidly changing dynamics • Deployed category-specific analytics for channel & customer planning and implemented category definition, roles and segmentation and reviews periodically • New products and solution service development focused on bringing the best experience to customer • Managed consulting teams in projects for strategy and implementation of Go to Market Models including the revision of both indirect (Wholesalers and Distributors) and direct (Key Accounts) sales channels, • Design of organizational structure (mkt and sales), process design and commercial policy definition • Travel extensively in Brazil and throughout South America (Argentina and Mexico) in order to manage Marketing Projects Show less