Ana Paula de Oliveira Santos
Head of Operations at Sanii- Claim this Profile
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Português Native or bilingual proficiency
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English Full professional proficiency
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Espanhol Professional working proficiency
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Bio
Paulo Hecht
I had the pleasure of working with Ana Paula (a.k.a. Paulinha), and I can safely say she is the best product leader I've worked with. Her ability to keep multiple product initiatives aligned with each other and other areas constantly impressed me. Her leadership style was inclusive, collaborative, and inspiring. The result was a more cohesive and productive product team. Her dedication to ensuring all aspects of the products function seamlessly and can continuously improve through a healthy collaboration with engineering and other stakeholders is remarkable. Paulinha has a unique talent for facilitating group dynamics for strategy definition and requirements gathering. She is a master at bringing people together and ensuring everyone is focused on the same goals. Her approach is incredibly effective. One of the most impressive moments of our time working together was when Paulinha facilitated the company's strategic planning. She got everyone on board and ensured we aligned on a shared company and product vision.
Emmanuelle Hardt
Ana é uma profissional incrível. Nós trabalhamos juntas na Elogroup e tê-la na equipe fez toda diferença na qualidade das entregas que estávamos executando no projeto. Na época, a Ana era responsável por uma das frentes do projeto e mostrou uma capacidade incrível de resolver problemas e tirar ideias do papel. Ela é o tipo de profissional com quem você pode contar nos momentos mais difíceis e em quem pode confiar de olhos fechados. Foi um prazer imenso poder conviver e trabalhar com ela. Tenho certeza que o que ela se dispor a fazer, o fará muito bem feito.
Paulo Hecht
I had the pleasure of working with Ana Paula (a.k.a. Paulinha), and I can safely say she is the best product leader I've worked with. Her ability to keep multiple product initiatives aligned with each other and other areas constantly impressed me. Her leadership style was inclusive, collaborative, and inspiring. The result was a more cohesive and productive product team. Her dedication to ensuring all aspects of the products function seamlessly and can continuously improve through a healthy collaboration with engineering and other stakeholders is remarkable. Paulinha has a unique talent for facilitating group dynamics for strategy definition and requirements gathering. She is a master at bringing people together and ensuring everyone is focused on the same goals. Her approach is incredibly effective. One of the most impressive moments of our time working together was when Paulinha facilitated the company's strategic planning. She got everyone on board and ensured we aligned on a shared company and product vision.
Emmanuelle Hardt
Ana é uma profissional incrível. Nós trabalhamos juntas na Elogroup e tê-la na equipe fez toda diferença na qualidade das entregas que estávamos executando no projeto. Na época, a Ana era responsável por uma das frentes do projeto e mostrou uma capacidade incrível de resolver problemas e tirar ideias do papel. Ela é o tipo de profissional com quem você pode contar nos momentos mais difíceis e em quem pode confiar de olhos fechados. Foi um prazer imenso poder conviver e trabalhar com ela. Tenho certeza que o que ela se dispor a fazer, o fará muito bem feito.
Paulo Hecht
I had the pleasure of working with Ana Paula (a.k.a. Paulinha), and I can safely say she is the best product leader I've worked with. Her ability to keep multiple product initiatives aligned with each other and other areas constantly impressed me. Her leadership style was inclusive, collaborative, and inspiring. The result was a more cohesive and productive product team. Her dedication to ensuring all aspects of the products function seamlessly and can continuously improve through a healthy collaboration with engineering and other stakeholders is remarkable. Paulinha has a unique talent for facilitating group dynamics for strategy definition and requirements gathering. She is a master at bringing people together and ensuring everyone is focused on the same goals. Her approach is incredibly effective. One of the most impressive moments of our time working together was when Paulinha facilitated the company's strategic planning. She got everyone on board and ensured we aligned on a shared company and product vision.
Emmanuelle Hardt
Ana é uma profissional incrível. Nós trabalhamos juntas na Elogroup e tê-la na equipe fez toda diferença na qualidade das entregas que estávamos executando no projeto. Na época, a Ana era responsável por uma das frentes do projeto e mostrou uma capacidade incrível de resolver problemas e tirar ideias do papel. Ela é o tipo de profissional com quem você pode contar nos momentos mais difíceis e em quem pode confiar de olhos fechados. Foi um prazer imenso poder conviver e trabalhar com ela. Tenho certeza que o que ela se dispor a fazer, o fará muito bem feito.
Paulo Hecht
I had the pleasure of working with Ana Paula (a.k.a. Paulinha), and I can safely say she is the best product leader I've worked with. Her ability to keep multiple product initiatives aligned with each other and other areas constantly impressed me. Her leadership style was inclusive, collaborative, and inspiring. The result was a more cohesive and productive product team. Her dedication to ensuring all aspects of the products function seamlessly and can continuously improve through a healthy collaboration with engineering and other stakeholders is remarkable. Paulinha has a unique talent for facilitating group dynamics for strategy definition and requirements gathering. She is a master at bringing people together and ensuring everyone is focused on the same goals. Her approach is incredibly effective. One of the most impressive moments of our time working together was when Paulinha facilitated the company's strategic planning. She got everyone on board and ensured we aligned on a shared company and product vision.
Emmanuelle Hardt
Ana é uma profissional incrível. Nós trabalhamos juntas na Elogroup e tê-la na equipe fez toda diferença na qualidade das entregas que estávamos executando no projeto. Na época, a Ana era responsável por uma das frentes do projeto e mostrou uma capacidade incrível de resolver problemas e tirar ideias do papel. Ela é o tipo de profissional com quem você pode contar nos momentos mais difíceis e em quem pode confiar de olhos fechados. Foi um prazer imenso poder conviver e trabalhar com ela. Tenho certeza que o que ela se dispor a fazer, o fará muito bem feito.
Credentials
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Product Leadership
ReforgeApr, 2023- Nov, 2024 -
Mastering Product Management
ReforgeMar, 2023- Nov, 2024 -
Finding Product Market Fit
ReforgeNov, 2022- Nov, 2024 -
Product Strategy
ReforgeSep, 2022- Nov, 2024 -
Product Masterclass: How to Build Digital Products
Product SchoolJul, 2020- Nov, 2024 -
Certificado Curso Inteligência Emocional
Escola ConquerMay, 2020- Nov, 2024
Experience
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Sanii
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Brazil
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Wellness and Fitness Services
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1 - 100 Employee
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Head of Operations
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Apr 2023 - Present
Helping people live longer, healthier and more fulfilled lives. As part of the founding team of Sanii, a LongevityTech and HealthTech company, I'm responsible for: - Building out robust company processes - Leading, structuring, and managing the customer-facing field team Helping people live longer, healthier and more fulfilled lives. As part of the founding team of Sanii, a LongevityTech and HealthTech company, I'm responsible for: - Building out robust company processes - Leading, structuring, and managing the customer-facing field team
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Vitat
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Brazil
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Wellness and Fitness Services
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1 - 100 Employee
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Product Lead
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Nov 2021 - Nov 2022
Vitat is a healthtech company which is part of the biggest Brazilian drugstore retail group that creates health and wellness products and services. I worked on all the customer’s journeys with Vitat's products and services. I have guided 5 Product Managers who were responsible for leading and directing the multifunctional squads formed by Tech, Design, Agile and other Business areas. Major accomplishments: - Participating and orchestrating strategic discussions at the company, connecting with tactical decisions led by the Product Managers, pursuing strategic alignment. - Responsible for product metrics and outcomes in mature products as: content website for brand awareness; changing habits B2C apps and a work pharmaceutical platform. As a highlight, it can be cited one product which achieved a huge increase in NPS and usage and engagement rates. - Leading the experimentation and discovery process looking for new business propositions. In 8 months, I had led a product discovery process among Vitat’s leaderships and stakeholders, which ended up in the launch of a new product focused on overweight and obesity. Show less
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EloGroup
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Brazil
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Business Consulting and Services
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500 - 600 Employee
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Feb 2021 - Nov 2021
EloGroup is a consulting company that acts in the transformation of the organizations and works side-by-side with its clients to create solutions to their management problems combining knowledge in management, analytics and technology to create sustainable solutions.I have conducted projects related with organizational structure, processes, governance and agility, in companies in these following sectors: Energy, Education and Financial Market. Main projects:- Design and implementation of organizational structure and governance for development of digital products in a educational group, including the definition of squads within product, tech, agility and business areas- Organizational redesign and sizing in a supplier company of tech products in the financial market. Including organization of the sales team for a more proactive approach and also the customer support team focused on multi products and technologies for the customer’s segments.- Implementation of organizational structure in the legal department in a group company in the energy sector with focus on cost-reduction strategies. Additionaly, definition of governance roles and responsibilities between the corporate and regional units. - Acted as specialist in Agility and Design of product and tech teams. I applied training for the internal collaborators, developed an agility maturity assessment for companies and teams and a framework of the levers of the agile transformation, based on the theory of Flight Levels from Klaus Leopold. These training and materials were utilized as reference in the projects of the consulting firm. Show less
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Aug 2017 - Jan 2021
I joined Elogroup in 2017 as an intern and evolved as a Partner Senior Consultant before becoming a Manager. I acted as an individual collaborator directing and coordinating Interns, Analysts and Consultants for companies in Media and Entertainment, Oil and Gas, Energy and Health. Main Projects:- Design and implementation of a scaled agile model in a business unit in an entertainment company and in a telemedicine company, delimiting interfaces among teams, governance and OKRs definition.- Company assessment evaluating Organizational Structure and Productivity in an energy companyRedesign of the customer journeys on an entertainment company focused on strategically differentiating the relationship within the customer segments.- Review of the management model, organizational structure and operational model of the department responsible for customer research in an entertainment company. Also, I conducted workshops inspired by Design Thinking, The Lean Startup and Agile Methodology. Show less
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tech.fit
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Brazil
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Health, Wellness & Fitness
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1 - 100 Employee
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Product Intern
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Apr 2017 - Jul 2017
Tech Fit is a Brazilian startup which creates wellness digital products. I acted as a member of a digital product squad focused on healthy eating and exercise, being responsible for: - Benchmarking - User interviews and customer support for problems solution - Monitoring product metrics - Pre launch feature approval Tech Fit is a Brazilian startup which creates wellness digital products. I acted as a member of a digital product squad focused on healthy eating and exercise, being responsible for: - Benchmarking - User interviews and customer support for problems solution - Monitoring product metrics - Pre launch feature approval
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Education
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Universidade Federal de São Carlos - UFSCar Oficial
Engenharia de Produção -
University of Melbourne
International Student, Industrial Engineering