Experience

Vicom eCommerce

• Mexico
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager Vtex

  • Oct 2019 - Present

  - Implementation of over 23 online stores in LATAM for international brands on Vtex platform through planning, methodologies, and resource allocation. - Strategic and operational link between the client and the internal team of the agency's key accounts. - Monitoring and controlling project progress and making corrective decisions as needed. - Maintenance and supervision on Vtex of the main modules such as promotions, OMS, prices, logistics, among others. - Proposing new functionalities oriented towards UX, developing a positive and memorable user navigation. Show less



Alquimara Investment Group

• Mexico
• Investment Management
• 1 - 100 Employee

• Marketing & eCommerce Manager

  • Oct 2018 - Oct 2019

  - Collaborative team player, skilled in working with interdisciplinary professionals. - Online and offline campaign strategy for the group. - Measurement of KPIs and reporting results to the board of directors. - Collaborative team player, skilled in working with interdisciplinary professionals. - Online and offline campaign strategy for the group. - Measurement of KPIs and reporting results to the board of directors.



Tycoon Enterprises

• Mexico
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Sep 2016 - Sep 2018

  - Lead and manage the relationship with brand owners, retailers, and promotional partners. - Create brand plans and execute brand strategies. - Identify new product categories and new opportunities for brand growth. - Monitor sales and analyze information for each brand. - Supervise the correct development and distribution of the product. - Build trusted relationships, provide service and support in all areas. - Create, plan, and coordinate brand and industry events. - Lead and manage the relationship with brand owners, retailers, and promotional partners. - Create brand plans and execute brand strategies. - Identify new product categories and new opportunities for brand growth. - Monitor sales and analyze information for each brand. - Supervise the correct development and distribution of the product. - Build trusted relationships, provide service and support in all areas. - Create, plan, and coordinate brand and industry events.



Vicom Web&Ecommerce

• Account Manager & eCommerce Specialist

  • Jul 2015 - Sep 2016

  - Operation of Vtex stores, monitoring store indicators and optimizing UX. - Passionate about improving processes and key metrics for delivering results. - Project leader in the implementation of new online stores. - Creation of positive and trusted relationships with clients to propose the best strategies for each brand. - Delivery of strategic reports with proposals for new market techniques. - Operation of Vtex stores, monitoring store indicators and optimizing UX. - Passionate about improving processes and key metrics for delivering results. - Project leader in the implementation of new online stores. - Creation of positive and trusted relationships with clients to propose the best strategies for each brand. - Delivery of strategic reports with proposals for new market techniques.



BrandQuo Constructores de Marca

• Brand Planner

  • Apr 2012 - Jun 2015

  - Proven track record of successfully leading and managing brand projects from conception to execution, ensuring consistency and alignment with client objectives. - Deep understanding of consumer behavior, market trends, and competitive analysis to develop compelling brand strategies. - Strong ability to translate client requirements into actionable brand plans, including creative briefs, communication strategies, and media recommendations. - Proven track record of successfully leading and managing brand projects from conception to execution, ensuring consistency and alignment with client objectives. - Deep understanding of consumer behavior, market trends, and competitive analysis to develop compelling brand strategies. - Strong ability to translate client requirements into actionable brand plans, including creative briefs, communication strategies, and media recommendations.



Protege Seguros

• Insurance
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2011 - Jan 2013

  - Development and implementation of an endomarketing campaign. - Organization of events for internal and external clients. - Creation of content for monthly newsletter. - Public relations with clients and advisors. Management of CRM (Zoho). - Development and implementation of an endomarketing campaign. - Organization of events for internal and external clients. - Creation of content for monthly newsletter. - Public relations with clients and advisors. Management of CRM (Zoho).