Ana Palacios

Director of Merchandise Planning and Inventory Management, RTW Sportswear at Macy's
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Business Strategy
    McKinsey & Company
    Aug, 2022
    - Oct, 2024
  • Problem Solving
    McKinsey & Company
    Jun, 2022
    - Oct, 2024

Experience

    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Director of Merchandise Planning and Inventory Management, RTW Sportswear
      • Sep 2021 - Present

    • Merchandise Planner, Men’s Basics Furnishings
      • Feb 2021 - Sep 2021

      •Developed pre-season financial plans at dept and vendor level for Men’s Underwear, Lounge and Hosiery generating $372M annually.•Developed in season Rolling Operating Forecast for sales, margin, and inventory.•Partnered with Buying Team to develop a monthly Department-level bottom-up build with a focus on sales, margin, and turn.•Developed action plan in partnership with Buying team to achieve financial targets. •Partnered with Buying team, Assortment Planner and Inventory Planner on inventory productivity across Stores and COM.•Weekly review of business performance by channel with Buying team and Assortment Planning to discuss highlights and action plan to drive business growth opportunities. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Director, National Field Business – RTW Collections
      • Jul 2016 - Feb 2020

      • Maximized sales and profit through the development and execution of locational strategies by defining and leading FOB initiatives with focus on driving sales growth. • Managed locational financial plans and strategies for two divisions, generating $600M in annual volume across 520 locations.• Built “bottoms-up” location financial plans with growth and My Macy’s mindset through strong collaboration with Regional Planning Managers and Store Partners. • Partnered and aligned on seasonal FOB financial targets through quarterly Alignment meetings with Financial Planning and Merchandise Planning team.• Identified locational, brand, and category opportunities based on competitive market and data driven analytics.• Aligned quarterly on category and receipt flow opportunities by market with Regional Partners, Omni Buying, Omni Merchandise Planning and Private Brand partners to ensure we deliver the right product in the right locations at the right time.• Created weekly business analysis and identified locational strategies for growth regionally and nationally.• Sent weekly actions for growth to Store partners to ensure FOB initiatives are prioritized and maximized.• Developed business driving ad hoc analysis and reporting.• Analyzed competition performance and relevant industry data, incorporated insights into business strategic initiatives and collaborated on findings with appropriate partners to drive strategic growth opportunities.• Cultivated strategic partnership with Omni Merchandising and Inventory Planning teams for designated Divisions to implement strategies for growth and ensure receipts are being allocated appropriately.• Part of on-boarding team for Field Business Associates. Delegated and monitored workload, provided feedback on work quality, pushed for critical thinking on analysis, trained and developed career path for assigned Associate. Show less

    • Director, Omni Merchandise Planning – Michael Kors, Kate Spade and Vera Bradley Handbags
      • May 2015 - Jul 2016

      • Managed Michael Kors, Kate Spade and Vera Bradley handbag business, generating $735 million in annual volume across 645 doors and COM.• Led three direct reports: delegated and monitored workload, provided feedback on work quality, pushed for critical thinking on analysis, trained and developed career path.• Developed and implemented business strategies and financial plans that drove business goals and maximized sales, inventory turnover, and profit margins for Stores and COM.• Partnered with Inventory management team on a weekly basis on replenishment opportunities by product/location/COM.• Collaborated with Digital Team on site opportunities to ensure we own appropriate categories at right depth/breadth especially during key marketing events.• Developed assortment plans for 645 stores with unique climate and location needs in mind as well as overall COM opportunities based on competitive landscape and business results. • Developed “bottoms up” class plans, re-forecasted needs and opportunities in season to drive growth in stores/COM.• Aggressively scaled and drove in season sales opportunities based on test, read, roll out approach.• Partnered with Financial Planner on receipt flow based on locational/COM strategies.• Partnered with the field organization to develop store-by-store assortment plans/strategies that supports the localization initiative known as ‘My Macy’s’. Show less

    • Director, Omni Merchandise Planning – Better Collections, Junior and Seasonal Shoes
      • Mar 2012 - May 2015

      • Managed Ninewest, INC, Marc Fisher, Alfani, Anne Klein, Juniors and Seasonal shoes business, generating $300 million in annual volume across 660 doors and COM.• Led three direct reports: delegated and monitored workload, provided feedback on work quality, pushed for critical thinking on analysis, trained and developed career path.• Developed and implemented business strategies and financial plans that drove business goals and maximized sales, inventory turnover, and profit margins for Stores and COM.• Partnered with Inventory management team on a weekly basis on replenishment opportunities by product/location.• Collaborated with Macy’s.COM Team on site opportunities to ensure we own appropriate categories at right depth/breadth especially during key marketing events.• Developed assortment plans for 660 stores with unique climate and location needs in mind as well as overall COM opportunities based on competitive landscape and data based analytics. Provided depth and breadth guidance to Store and COM Buyers.• Developed “bottoms up” class plans, re-forecasted needs and opportunities in season to drive growth in Stores and COM.• Aggressively scaled and drove in season sales opportunities based on test, read, roll out approach.• Partnered with Financial Planner on receipt flow based on locational/COM strategies.• Partnered with the field organization to develop store-by-store assortment plans/strategies that supports the localization initiative known as ‘My Macy’s’. Show less

    • Director, National Stores Merchandise Planning – Juniors Women’s Apparel
      • Mar 2009 - Mar 2012

      • Managed Juniors Women’s Apparel business nationally, generating $300 million in annual volume across 660 doors.• Led 1 direct report: delegated and monitored workload, provided feedback on work quality, pushed for critical thinking on analysis, trained and developed career path.• Developed and implemented business strategies and financial plans that drove business goals and maximized sales, inventory turnover, and profit margins for Stores.• Partnered with Inventory management team on a weekly basis on replenishment opportunities by product/location.• Developed assortment plans for 660 stores with unique climate and location needs in mind. Provided depth and breadth guidance to Store Buyers.• Developed “bottoms up” class plans, re-forecasted needs and opportunities in season to drive growth in Stores.• Partnered with the field organization to develop store-by-store assortment plans/strategies that supports the localization initiative known as ‘My Macy’s’. Show less

    • Merchandise Planner – Juniors Women’s Apparel
      • Mar 2008 - Mar 2009

      • Developed and implemented business strategies and financial plans that drive business goals and maximize sales, inventory turnover, and profit margins.• Effectively planned and controlled the inventory at the location level to maximize sales, inventory and profit.• Developed assortment plans for 60 stores. Provided depth and breadth guidance to Store Buyers.

    • Associate Merchandise Planner – Handbags
      • Dec 2005 - Mar 2008

      • Worked directly with Planner on business strategies and financial plans that drive business goals and maximize sales, inventory turnover, and profit margins.• Identified opportunities on a location level; funded locations exceeding plan, adjusted breadth and depth of location assortments based on sales, implemented program rollouts/pullbacks to meet sales and turnover goals.

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