Ana Maria Pacheco Manzano
Innovation and Market Strategy Lead at Algrafher S.A.S- Claim this Profile
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Bio
Credentials
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Trade Marketing, Category Management y Shopper Marketing
Colegio de Estudios Superiores de AdministraciónJan, 2021- Oct, 2024 -
Fundamentos Marketing Digital
Google ActívateOct, 2020- Oct, 2024
Experience
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Algrafher S.A.S
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Colombia
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Printing Services
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1 - 100 Employee
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Innovation and Market Strategy Lead
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Mar 2020 - Present
Drive the achievement of business/brand growth through market intelligence, focused market/competitive analysis, product positioning, product innovation launches and strategic business decisions; prospect and develop new business and product opportunities.Execute the roadmap for brand short- and long-term marketing plans. Develop opportunities and lead the go-to-market in order to increase the market share and identified potential actions for sales growth and for a market differentiation.
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Brand Manager Shiseido Group Brands
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Feb 2021 - May 2022
Brand management of prestigious Shiseido Group Brands of skin care, fragrances and makeup in the national market, through the control and execution of the strategic marketing plan. Ensure relevant content and activations for brands. Identify and analyze the market trends and competitors initiatives, in order to evaluate the effectiveness of the plans and ensure greater assertiveness at the time of the shoppers/consumers purchase decision.Responsable de gestionar la imagen de marcas prestige de skincare, fragancias y Makeup en el mercado nacional, por medio del control y la ejecución del plan estratégico de marketing. Asegurando el contenido y las activaciones relevantes para las marcas. Identificando y analizando las acciones de la competencia y el mercado, con el fin de evaluar la efectividad de los planes y asegurar mayor asertividad en el momento de decisión de compra del shopper.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Commercial Planning & Activation Intern
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Jan 2019 - Feb 2020
Strategic support focused on commercial planning and costumer marketing activation for the different market/sales channels. Executing and monitoring the development of strategies and the merchandising budget. Analysis of market information for the monitoring and execution of winning plans in the POS.____Apoyo estratégico enfocado en el área de planeación y activación comercial para los diferentes canales de Ventas. Seguimiento al desarrollo de estrategias y el presupuesto de merchandising, administración de material de merchandisign garantizando que la fuerza de ventas tuviera los recursos necesarios para activaciones. Análisis de información de mercado con el objetivo de generar insights relevantes para la creación de acciones ganadores en el pdv.
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Education
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2014 - 2019
Colegio de Estudios Superiores de Administración
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