Experience

Universidad de Montevideo

• Uruguay
• Higher Education
• 300 - 400 Employee

• Professor - Marketing and International Marketing & Management and Innovation of eBusiness

  • 2018 - Present

  Porfessor of "International Marketing" & "Principles of Marketing" (in english) for Business Administration & Management and International Business Degrees. Porfessor of "Management & Innovation of eBussiness" for London School of Economics @ Universidad de Montevideo. Porfessor of "International Marketing" & "Principles of Marketing" (in english) for Business Administration & Management and International Business Degrees. Porfessor of "Management & Innovation of eBussiness" for London School of Economics @ Universidad de Montevideo.



"Independent Consulting"

• Montevideo, Uruguay

• Marketing & Sales Consultant, Uruguay & Latin America

  • Sep 2005 - Present

  Business Management, Marketing and Brand Strategy Direction and Execution for new and existing businesses locally and internationally, to enter the market, achieve Brand Awareness, Sales and Market Share Growth, build long-term customer relationships, and maintain Customer loyalty. Business Management, Marketing and Brand Strategy Direction and Execution for new and existing businesses locally and internationally, to enter the market, achieve Brand Awareness, Sales and Market Share Growth, build long-term customer relationships, and maintain Customer loyalty.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Marketing Director, Latin America

  • Mar 1999 - May 2005

  Responsible for Strategic Consumer and Professional Marketing for 16 countries, maintaining Regional and Global alignment, supporting Country Managers, Sales and Marketing Teams of the Johnson & Johnson Vision Care Division in Latin America.

• Marketing Director Johnson & Johnson Vision Care Latin America

  • Mar 1999 - May 2005

  •Responsible for Regional Launch of New Products (packaging, pricing and channel strategy, communication and point of purchase materials for sales), Market Research, all Marketing Projects including Innovation, website and e-business; Regional Integrated Communication strategy including Advertising, Promotional and Public Relation initiatives, for Consumers and Professionals.•Responsible for Regional Communication alignment, Incentives & Programs for Sales Force and Customers.•Active Participation in Global Marketing, Cross-cultural and Cross-functional Teams in development of all new products and projects of the company. •Representative for Latin America in Global Market Leadership Teams for strategic planning, to voice issues, opportunities, needs and decision-making.•Development, Training and Motivational support for Management, Middle Management, Marketing, Sales and Customer Service Representatives, as well as Business Customers for the Region.•Leader of Regional Marketing Excellence Team and Professional Affairs Team.•Co-leader of Sales & Professional Performance Team and Sales Trainers.•Coordination of Trademark search and product registrations in all countries.•Member of Latin America J&J Vision Care Board. Show less

• Country Manager: Uruguay, Paraguay, Bolivia, Peru

  • Sep 1997 - Apr 2005

  ·Responsible for four profit centers, Uruguay, Paraguay, Bolivia and Peru. - Entry to New Markets: initiated and developed the business in these four new markets.- Strategic Business & Marketing Planning, Profit & Loss statement Management (financials and investments), Sales, Inventory Management, and People.- Responsible for Launch of New Products.

• Product Manager & Sales Trainer, Southern Cone & Peru, J&J Vision Care

  • Apr 1996 - Aug 1997

  •Responsibility for Business, Sales & Marketing Management, for Uruguay, Paraguay and Bolivia.•New Market Entry: opened and developed the new market for Johnson & Johnson Vision Care in Peru.•Managed and implemented all J&J Vision Care´s Marketing and Promotional initiatives for Southern Cone: Argentina, Chile, Uruguay, Paraguay and Bolivia.•Responsible for all Training efforts for SouthernCone including: Field Training of Sales Force and Training of Sales Representatives in Primary School Training Programs. Show less

• Senior Sales Representative, J&J Vision Care

  • Mar 1993 - Mar 1996

  •New Market Entry: Initiated, opened and developed New Markets for Johnson & Johnson Vision Care, Uruguay, Paraguay and Bolivia.•Responsible for Business Administration Management and Sales, and implementation of all Marketing initiatives, including launch of New Products, Advertising & Promotion, Territory Management, Retail and Professional Sales Calls for J&J Vision Care for that region.

• Customer Service Representative, Johnson & Johnson Medical

  • Oct 1991 - Mar 1993

  •Responsible for Customer Service and Sales Assistance for all business customers of the Johnson & Johnson Medical Devices division.



Texas A&M University

• United States
• Higher Education
• 700 & Above Employee

• Spanish Tutor, Language Department

  • Aug 1988 - Dec 1988



Texas A&M University

• United States
• Higher Education
• 700 & Above Employee

• Social Psychology Research Assistant

  • Jan 1988 - May 1988