Experience

IDB Family Association

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Pro bono advisor - Communication and Marketing

  • Apr 2023 - Present

  Support IDB Family Association in the design and implementation of communication and marketing initiatives. Support IDB Family Association in the design and implementation of communication and marketing initiatives.



Profesional independiente

• Colombia - Washington DC

• CORPORATE COMMUNICATION AND MARKETING ADVISOR

  • Sep 2019 - Present

  Advise different companies in processes of change and transformation towards the achievement of a new Marketing and Corporate Communications vision that promotes its growth and sales objectives. • Identify current practices and gaps. • Update the vision, mission, and objectives of the organization. • Build the Communication and Marketing Plan. • Support the team in the implementation of the plan. Companies: Corporación Dulazar - Dulce Bocado Postres Advise different companies in processes of change and transformation towards the achievement of a new Marketing and Corporate Communications vision that promotes its growth and sales objectives. • Identify current practices and gaps. • Update the vision, mission, and objectives of the organization. • Build the Communication and Marketing Plan. • Support the team in the implementation of the plan. Companies: Corporación Dulazar - Dulce Bocado Postres



MASMAR LLC

• Houston, Texas, Estados Unidos

• MASMAR LLC: FOUNDER & MANAGING DIRECTOR.

  • Sep 2019 - Aug 2020

  Company dedicated to the distribution and commercialization of Beauty Products for the Latino market in the USA. • Analyze the market potential and select the target market. • Define marketing and commercial strategy. • Manage relationships and negotiations with suppliers. • Ensure successful implementation of strategies developed. Company dedicated to the distribution and commercialization of Beauty Products for the Latino market in the USA. • Analyze the market potential and select the target market. • Define marketing and commercial strategy. • Manage relationships and negotiations with suppliers. • Ensure successful implementation of strategies developed.



INDEPENDENT ENTREPRENEUR

• Medellín

• INDEPENDENT ENTREPRENEUR

  • Jun 2014 - Oct 2019

  Sale of products for women (underwear, bathing suits, essential oils) and coaching services for the care of newborns and mothers. • Development and implementation of the marketing strategy. • Customer acquisition and retention. • Relationship and negotiation with suppliers. Sale of products for women (underwear, bathing suits, essential oils) and coaching services for the care of newborns and mothers. • Development and implementation of the marketing strategy. • Customer acquisition and retention. • Relationship and negotiation with suppliers.



Mi Hogar

• Spain
• 700 & Above Employee

• HOME EXECUTIVE DIRECTOR

  • Jan 2013 - Aug 2019

  I made the conciseness decision to temporarily leave the corporate world to be a mother and accompany my children's first years of life. I made the conciseness decision to temporarily leave the corporate world to be a mother and accompany my children's first years of life.



COMFAMA

• Colombia
• Civic and Social Organizations
• 700 & Above Employee

• Key Account Management Director/ Sales Director - Business Service.

  • Sep 2010 - Jan 2013

  Led the creation of the area of acquisition of new customers. Achieved 27% growth in market share. I built and consolidated the sales team (10 sales advisors). • Designed the Marketing and Sales strategy focused on attracting new customers. • Led the market analysis and the creation of sales goals and budgets. • Led the design and implementation of the value proposition for customers and the marketing model. • Was esponsible for creating and maintaining relationships with key customers. Show less



GRUPO AMSA

• Peru
• Executive Offices

• CO-FOUNDER & COMERCIAL DIRECTOR

  • Jun 2008 - Sep 2011

  Co-founded Grupo AMSA, a retail company in a program supported by the Inter-American Development Bank. I positioned the store as top of mind in the segment. Sales Budget exceeded by 60%. Market share reached 40%. • Designed and implemented the marketing strategy to penetrate the market and generate brand recognition. • Designed and implemented the service and sales strategy. • Led brand image. • Coordinated and trained the sales team. • Led the monitoring and improvement of sales techniques and tools. Show less



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Key ACCOUNT DIRECTOR

  • May 2006 - Feb 2008

  Rapp Collins Worldwide - DDB Group Relationship Marketing Agency I led the agency's largest marketing account. Achieved over 50% growth in account value within the first year. Responsible for an annual budget of USD 1.5 million. • Responsible for creating and maintaining relationships with key customers. • Supported the design and implementation of the Strategic and Tactical Marketing Plan. • Was accountable for monitoring and developing the customer loyalty rewards program. Rapp Collins Worldwide - DDB Group Relationship Marketing Agency I led the agency's largest marketing account. Achieved over 50% growth in account value within the first year. Responsible for an annual budget of USD 1.5 million. • Responsible for creating and maintaining relationships with key customers. • Supported the design and implementation of the Strategic and Tactical Marketing Plan. • Was accountable for monitoring and developing the customer loyalty rewards program.



PROTECCIÓN S.A.

• Colombia
• Financial Services
• 700 & Above Employee

• COMMUNICATIONS ANALIST

  • Feb 2005 - Feb 2006

  Supported the creation of the Department of Internal Communication and Culture and the design of the communications strategy. • Created new processes of Communication and Culture. • Supported the design of the corporate intranet. • Trained all personnel in the use of the corporate intranet. Supported the creation of the Department of Internal Communication and Culture and the design of the communications strategy. • Created new processes of Communication and Culture. • Supported the design of the corporate intranet. • Trained all personnel in the use of the corporate intranet.