Ana Maluenda

Senior Product Manager Own Brand Accessories at zooplus
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Inglés -

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Pilar Ballesteros

Llevo trabajando con Ana 7 años en LOEWE, desde departamento de desarrollo trabajamos diariamente juntas ,estamos mano a mano y hemos trabajado en diferentes categorías. He visto crecer a Ana desde su inicio haciendo siempre muy fácil que el trabajo juntas fuera agradable y aprendiendo conjuntamente, es una persona positiva alegre trabajadora y que se entrega con cada proyecto, es una gran profesional, su contribución en la categoría de marroquinería ha sido clave para el negocio.

Andrea Zubiaga Delclaux

It’s been an honor to work with Ana during 2 years in Loewe. She’s a wonderful person to work with. She brings attention to detail and pro activeness with a strategic mindset to every single project. I look forward to work with her again in a near future!

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Credentials

  • Master Telva YoDona en comunicación de moda y belleza
    Universidad San Pablo Ceu
    Oct, 2010
    - Nov, 2024

Experience

  • zooplus
    • Germany
    • Retail
    • 700 & Above Employee
    • Senior Product Manager Own Brand Accessories
      • Jan 2022 - Present

      Ownership of Product development from scratch, design, analysis, negotiation with supplier. Building the strategy for the categories, goals and KPIs definition. • Strategic and operational management of product groups and portfolio categories, alignement with new brands launch. • Holistic approach to product management within an efficient e-commerce environment • Continuous analysis of product development and commercial KPIs • Steer product development and portfolio in accordance with zooplus’ strategy – particularly customer loyalty and retention • Responsibility of the private label products over the product life cycle o Concept development based on consumer insights o Supplier selection in coordination with purchasing and brand mgmt o Implementation of launches and relaunches o Sales development (target-performance comparison) o Delisting of articles • Ownership of internal departmental projects in the role of project manager • Management of external partners • Proactive development, search and expansion of the supplier network Show less

  • Loewe
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Product Manager Small Bags, SLGs, Eyewear and Gifts
      • Sep 2015 - Nov 2021

      Strategic and operational management of product groups and portfolio categories. Build the product strategy from briefing to final collection.Leather goods categories, custom jewelry and Eyewear collection product and development. Brief to designers according to market trends and business opportunities based on previous analysis, reports, market feedback, trends and benchmarks in an effort to optimize the cost situation, product availability, margin situation, sales development and category review. Guiding on collection structure and size in order to optimize SKUs efficiency.Collection follow up with Design and Development. Product creation and reviews on the system. Costs follow up and analysis with Development.Price positioning and mark-up establishment.Data Analysis: Sell-out & Sell-in: retail and wholesale.Benchmarking on market trends, competitors’ activities, price positioning, functionalities and collection size.Clients targeting. Customer profiles in order to have a complete qualitative and quantitative view of the business.Trainings, collection plans, overviews, sketches, themes…Communication and support with retail to get sales goals.E-commerce support and product descriptions.360 special collection development, coordination with all departments involved in order to get the best out of these collections. Including store set up and sales on the launching date.Markets visit in order to get the best understanding of it, to create collections. Show less

    • Product Manager Silk, Gifts and shoes
      • Oct 2014 - Sep 2015

      in charge of ready to wear during FW25 woman fashion show

  • KUTÚN
    • Madrid, Community of Madrid, Spain
    • Co-Founder
      • Sep 2020 - Sep 2021

      Co-founder of the start up kutún. e-commerce of accessories for babies and children from newborn up to 10 years old. Organic fabrics, made to order, practical but high design products. Co-founder of the start up kutún. e-commerce of accessories for babies and children from newborn up to 10 years old. Organic fabrics, made to order, practical but high design products.

  • Tempe Inditex
    • Spain
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • International Product Manager
      • May 2012 - Sep 2014

      Product Manager responsible for the assigned markets (UK, Ireland, Greece, Romania, Latin America) and franchises (Israel & Cyprus). • Define seasonal sales budget. • Acountable for the assigned markets results. • In charge of Market researching, customer profile evolution and behavior. • Commercial Strategy Planning. • Manage day to day Operations in the assigned Markets. • Work very closely with franchisees Brand Managers, Stores Managers, Operations Managers as well as Internal Partners. • Development of special collections for specific Market needs and Products Selection. • Buying and Pricing strategies respect to each aimed Market. Product Management and Sales evolution. • Visual Merchandising Strategy and Marketing Management. • Travel, checking on merchandise rules within the country and visit of the stores. Show less

  • BoxPrivee
    • Madrid y alrededores, España
    • Head of Marketing
      • Jan 2012 - Apr 2012

      Desing, strategic plan and launching of the cosmetic start up BoxPrivee: • Brand creation; Logo Desing, corporative colours, brand image, typos • Design, implementation and development of the Business Plan, Marketing Plan and Communication Plan. • Definition and product development: product design, including packaging, contents, information. • Distribution channel strategy. • Development and implementation of online sales strategy. • Events Desing, strategic plan and launching of the cosmetic start up BoxPrivee: • Brand creation; Logo Desing, corporative colours, brand image, typos • Design, implementation and development of the Business Plan, Marketing Plan and Communication Plan. • Definition and product development: product design, including packaging, contents, information. • Distribution channel strategy. • Development and implementation of online sales strategy. • Events

  • LVMH
    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Assistant to Marketing and Communication
      • Apr 2011 - Jan 2012

      • Development and implementation of marketing and communication plans • Competitors analysis, trends and market needs • Desing, development and production of merchandising pieces • Results control and monitoring • Events Coordination • Editiorials analysis • Development and implementation of marketing and communication plans • Competitors analysis, trends and market needs • Desing, development and production of merchandising pieces • Results control and monitoring • Events Coordination • Editiorials analysis

  • Bankinter
    • Spain
    • Banking
    • 700 & Above Employee
    • Marketing specialist (Brand and Product Manager)
      • Jun 2007 - Mar 2011

      • Creation and development of new corporate brand (name, logo design, visual, fonts, brand philosophy, etc.), launch it through media (press, outdoor and online), development of the new web, working together with advertising agency. • Supervision of web image. Approval of sketches from design point of view, functionality and content. • Strategy for new products, from the relationship with partners to implementing their marketing campaign. • Development and implementation of communication plan. • Analysis of campaigns and different marketing actions taken. • Development of briefs for marketing campaigns, internal relationship with different departments. • Budget control and billing. Achieving 40% reduction in material production. • Lead the proyect of customer loyalty. • Control of the artwork, brand information. • Control and production of events (contact with suppliers, contracting and invoice control). Show less

Education

  • the Power Mba
    Master en Marketing Digital, Marketing Digital
    2019 - 2020
  • Universidad San Pablo-CEU
    Master Telva/YoDona en Comunicación de moda y belleza, Fashion and Beauty
    2010 - 2011
  • Hanzehogeschool Groningen
    Licenciatura en ADE, Marketing
    2006 - 2007
  • Universidad Complutense de Madrid
    Licenciada en Administración y DIrección de empresas, Dirección comercial
    2002 - 2007
  • ThePowerMBA
    Programa ThePowerEcommerce, E-Commerce expert-Lanzamiento y Gestión E commerce
    2020 -

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