Ana Luna Moya-Angeler

Marketing B2C at Cobee
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Location
Madrid, Community of Madrid, Spain, ES

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Experience

    • Marketing B2C
      • Aug 2022 - Present

      As a member of the cross-functional Growth team, I design and execute B2C marketing strategies and campaigns. Focused on end-user activation, retention and engagement. As a member of the cross-functional Growth team, I design and execute B2C marketing strategies and campaigns. Focused on end-user activation, retention and engagement.

    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Strategic & Service Designer
      • Sep 2021 - Jun 2022

      As a member of the edutech and social entrepreneurship project EDEN mentored by EAE LAB, I develop the Design / Problem Solving / Innovation process using methodologies of Design Thinking, Service Design, Lean Startup and the Human-Centered Design approach. As a member of the edutech and social entrepreneurship project EDEN mentored by EAE LAB, I develop the Design / Problem Solving / Innovation process using methodologies of Design Thinking, Service Design, Lean Startup and the Human-Centered Design approach.

    • Spain
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2020 - Oct 2021

      Member of the team of the beauty and wellness centers Le Petit Salon, with the tasks of developing the company's Digital Marketing Plan, designing communication strategies and campaigns on Social Media, creating content, designing social pay campaigns and providing results reports based on KPIS. Member of the team of the beauty and wellness centers Le Petit Salon, with the tasks of developing the company's Digital Marketing Plan, designing communication strategies and campaigns on Social Media, creating content, designing social pay campaigns and providing results reports based on KPIS.

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Strategic Communications & CX Consultant
      • Jun 2020 - Jun 2021

      As part of the core team of a cosmetic startup, my tasks are initially focused on developing and leading corporate communications and CSR activities. Carrying out market and competitors researchs, identifying the needs of the target client. And in a second stage, develop the Voice of the Customer program and establish a relational framework with the aim of increasing customer satisfaction. As part of the core team of a cosmetic startup, my tasks are initially focused on developing and leading corporate communications and CSR activities. Carrying out market and competitors researchs, identifying the needs of the target client. And in a second stage, develop the Voice of the Customer program and establish a relational framework with the aim of increasing customer satisfaction.

    • Spain
    • Airlines and Aviation
    • 700 & Above Employee
    • Flight Attendant
      • Nov 2018 - Aug 2020

      Crew member of the short-haul fleet with the task of guaranteeing the maximum safety and comfort of the passengers to achieve a memorable and distinctive experience on board the aircraft; and be part of a close, attentive and trustworthy crew. Crew member of the short-haul fleet with the task of guaranteeing the maximum safety and comfort of the passengers to achieve a memorable and distinctive experience on board the aircraft; and be part of a close, attentive and trustworthy crew.

Education

  • EAE Business School
    Master's degree, Design Thinking & Customer Experience
    2020 - 2021
  • ENEB - Escuela de Negocios Europea de Barcelona
    Double degree in MBA and Master in Innovation and Entrepreneurship
    2021 - 2023
  • Universitat de Barcelona
    College Degree, Political Science and Government
    2013 - 2017

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