Ana Lorena Fajardo Rodríguez

Digital Marketing Consultant SEO and SEM at OFRD Oy
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Inglés Professional working proficiency
  • Spanish Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Disney College & International Program Internship
    The Walt Disney Company
    Jul, 2018
    - Oct, 2024
  • Disney Human Resource Management Course
    The Walt Disney Company
    May, 2018
    - Oct, 2024
  • Certificación sobre las Campañas de Búsqueda de Google Ads
    Google
    Jan, 2022
    - Oct, 2024

Experience

  • OFRD Oy
    • Finland
    • Events Services
    • 1 - 100 Employee
    • Digital Marketing Consultant SEO and SEM
      • Nov 2021 - Present

      SEO • Perform SEO audits for different brands. • Study the keywords (keyword Research) through an internal analysis, a study of the competition and the search for possible opportunities. • Analyze the structure of a website in order to offer the best organization of information, this includes good internal linking with anchor text based on the most relevant exact and generic keywords to boost growth. • Optimize SEO on page in terms of correct indexing, content quality, correctly used tags, image optimization, loading speed, internal linking, etc. • Implement link building, analyzing which websites are the best ones to obtain the best links (backlinks), how the link should be done, while monitoring the link pattern of a website so that it is always natural. • Interpret data such as visit measurement, dwell time, bounce rate, conversion rate and many other aspects to refine the strategy with decisive tactics. SEM • Analyze the competition in search engines, as well as the behavior of the consumer or potential client. • Design the strategy and define the structure of advertising campaigns • Identify the keywords that will trigger the ads • Design ads on different platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. • Create reports to analyze the effectiveness and performance of all campaigns, as well as identify all ways to improve the effectiveness of digital marketing.

  • Gopick
    • Spain
    • Software Development
    • 1 - 100 Employee
    • CMO
      • Mar 2022 - Mar 2023

      • Lead multidisciplinary teams. • Direct interaction with the client for the execution of projects (LaLiga, Estrella Galicia, Aramark, etc.) • Strategic creation and optimization of B2B and B2C campaigns on Facebook Ads, Google Ads, LinkedIn Ads • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly • Preparation of reports and control of the Dashboard for analysis of investment and leads • Management and control of the brand's online reputation and content • Manage the company's brand identity and ensure consistency across all marketing channels. • Planning and management of monthly budgets for different markets • Creation of compelling content for various platforms, such as social media, websites, email campaigns, and print materials • UX and UI design of the Gopick app and webapp • Collaborate with other departments such as product, sales, product development, and customer support to ensure marketing efforts are aligned with overall business goals

  • Remisa - Especialistas en Montacargas
    • Guatemala
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing and Graphic Design Coordinator
      • Sep 2020 - Oct 2021

      • Development of corporate brand identity. (Concept, differentiation, purpose and communication). • Give visibility to the brand name through the care of the online presence. • Establish effective measures to attract traffic to the company's website, blog and social networks. • Develop content strategies for the different platforms of the company and analyze the metrics in order to improve digital communication in the present by identifying the strengths and weaknesses of online marketing. • Design a calendar of tasks to promote the company always from the knowledge of the trends of the sector and adapting the most appropriate resources for each case. • Make financial decisions through the economic management of the investment destined to digital marketing measures, looking for ways to optimize results obtained with the means used. • Analyze the direct competition of the businesses positioned in the market niche. • Manage digital communication through social networks such as company profiles with which to be closer to customers in the online environment.

  • Walt Disney World
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Disney College Program
      • 2018 - Jul 2018

      Attractions • Master of ceremonies in Walt Disney World show. • Management of the main attraction of Epcot Center. • Facilitation of thematic events within the amusement park. Sales • Operation of computerized point of sale system. • Frequent handling of cash and other forms of payment. • Storage and inventory count. Attractions • Master of ceremonies in Walt Disney World show. • Management of the main attraction of Epcot Center. • Facilitation of thematic events within the amusement park. Sales • Operation of computerized point of sale system. • Frequent handling of cash and other forms of payment. • Storage and inventory count.

  • Caplin Point Laboratories Ltd
    • India
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Graphic Designer
      • Jan 2015 - Nov 2016

      • Creation of graphic identities of different company brands (logos, packaging, branding, etc). • Generation of advertising for print and digital media. • Establish the message of the advertising pieces • Develop the images or videos corresponding to each project. • Choose the best colors, fonts and layouts. • Review the parts and make any necessary modifications. • Creation of graphic identities of different company brands (logos, packaging, branding, etc). • Generation of advertising for print and digital media. • Establish the message of the advertising pieces • Develop the images or videos corresponding to each project. • Choose the best colors, fonts and layouts. • Review the parts and make any necessary modifications.

Education

  • Universidad Complutense de Madrid
    Master's degree, Digital Marketing
    2021 - 2022
  • Universidad Rafael Landívar
    Marketing, Marketing/Marketing Management, General
    2016 - 2020
  • Universidad Autónoma de Madrid
    Business Administration
    2019 - 2019
  • Central Michigan University
    Human Resource Managment
    2018 - 2018

Community

You need to have a working account to view this content. Click here to join now