Experience

LivMundi

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• LivMundi Cofounder + curator

  • Jan 2016 - Present

  Cofounder and part of the curatorship team that leads LivMundi to grow from a festival to be an Institute (NGO) and a network-based movement that visibilize and builds new paths for sustainable development and encourages citizens to take part in transformative initiatives in their community to foster their wellbeing and societies´ as a whole. In 2019, we gathered thirteen thousand people in the third edition of the festival that happened along seven days in three territories of Rio de Janeiro, offering contents and experiences in a broad and democratic way. In 2020, the 100% digital edition reached more than 200k visualizations, more than 65k unique viewers in 7 days of Festival, with historic dialogues, as Noam Chomsky and Pepe Mujica. Show less



Consultant

• Management & Innovation

  • 2009 - Present

  Works with business and marketing strategies and management. Helps companies rethink value propositions through Collaborative Economy, Wellbeing and Sustainability lenses and a service ecosystem dynamic as fuel to innovate, build competitive and collaborative management strategies and boost results.In more than 11 years as a consultant, I´ve participated and conducted diverse projects covering the consulting journey, from assessment to execution and follow up, including:* Governance and compliance dynamic structuring of regulatory affairs areas.* Team building and development with competency development and evaluation processes based on culture and processes´ assessment resulting in greater integration and productivity within the value chain. A sell out vision is adopted as a core mindset to foster sell in with a trade marketing perspective with improvement and follow up of teams’ performance accomplished through coach and mentoring processes. Facilitation skills, as design sprints, to address complex problems through collaboration, also applied in conducting meetings and workshops.* Human-based strategies to conduct robust assessments and build assertive content for learning initiatives, as in-company training programs, e-learning courses and customized demands to foster systemic organizational development.* Development and advisory of strategic and marketing plans and processes redesign to fit the organization´s assessments, demands and mitigate its gaps.* Content curatorship at LivMundi, a leading Sustainability event in Rio de Janeiro that promotes transformative bottom-up behaviors as change drivers. Industries covered: Energy, Healthcare, Pharmaceutical, Beauty, Fashion, Retail, Construction Material, ServicesClients and partners include: ONS, Tigre, Suvinil, LiCalab Living Lab, Kérastase, LivMundi, Instituto Rio Moda, STerra Soluções de Mercado, Enjourney, INLAGS, among others. Show less

• Speaker and Researcher

  • 2015 - Present

  Develop and apply content-based actions about Connective and Collaborative Economy, as a disruptive technology-based and human-based movement that connects people to businesses, facilitating the sharing of services and goods on an unprecedented scale, changing actions and relations in the world as we know it. Recent works focus on opportunities for applying Collaborative Economy strategies and tools in the Energy and Healthcare sectors, always with wellbeing and sustainability lenses.Some venues and clients include: TedxRio, Airbnb, Bristol Myers Squibb, Hemorio, COPPEAD/UFRJ, INLAGS, LivMundi, Laje, Coolhow Innovation Lab, Casa do Saber and others, besides leading academic service conferences, as Quis and Frontiers in Service.Topics of interest: Connective and Collaborative Economy, Value and Trust, Service innovation, Value co-creation, Change Management Show less



Organising Committee for the Rio 2016™ Olympic and Paralympic Games

• Brazil
• Spectator Sports
• 200 - 300 Employee

• Volunteer - focal point, Team GB

  • 2016 - 2016



ESPM Escola Superior de Propaganda e Marketing

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • 2010 - 2013

  Disciplines include Fashion Business, Strategic Merchandising and Retail Management for Bachelor´s and Pos Graduation courses Disciplines include Fashion Business, Strategic Merchandising and Retail Management for Bachelor´s and Pos Graduation courses



Leite de Rosas

• Brazil

• National Marketing Manager

  • 2010 - 2011

  Structured and led the marketing division, managing a budget of R$5 MM. Led the brand repositioning process, including redefining the corporate identity and coordinating the development of new products to be in line with the brand’s architecture proposal. Built the division strategic planning, including the creation of processes and goals and networking with suppliers. Managed communication and relationship actions, to be in line with business objectives, including trade marketing, promotions, events and trade shows, advertising, endomarketing, sales campaigns, training, media relations, co-branding, website and social media. Developed relationship plans for different channels like wholesale, pharma, food chains and small retailers. Show less



Senac Rio

• Brazil

• Manager (Fashion and Beauty areas)

  • 2005 - 2009

  Led and promoted the integration of a 50 people team, reducing indirect costs by 15% through team restructuring, developing a culture of results and implementing endomarketing activities, including a one year training project based on individual competencies mapping. Conducted a branding study, building a distinctive positioning that was used as basis for the strategic planning and the integrated communications plan. Increased revenue and results by 55% and 12% for Fashion and 40% and 26% for Beauty, connecting value chain players, clusters and opinion makers; generated new sources of revenue through consultancy, partnerships, portfolio management, events and customized solutions for more than 50 SENAC business units. Structured a corporate solutions area, generating R$ 1 MM in revenues, servicing 100+ companies such as Lojas Americanas, Totem, Nativa, Andarella, Michelin, L'Oréal, Natura, Drogão, Vitaderm and Objetiva. Conducted two major Fashion and Beauty events, attracting 600 and 30,000 people, an increase of 140% and 200%, involving event design, innovative actions and curatorship, suppliers selection and procurement, building strategic partnerships, national publicity and team coordination. Coordinated the development of seven semiannual trend books, an important tool to increase SMEs competitiveness. Show less



Embelleze

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager (Professional Products and Direct Sales)

  • 2003 - 2005

  Restructured the divisions, leveraging results by 30+% in one year: designed and implemented business plans for the units, linking the company’s divisions into the targets. Formed and managed a team responsible for launching 150 products in 12 months. Generated new businesses through synergies with Embelleze Institute, the company’s education division. Designed CRM policy with beauty professionals and sales consultants. Restructured the divisions, leveraging results by 30+% in one year: designed and implemented business plans for the units, linking the company’s divisions into the targets. Formed and managed a team responsible for launching 150 products in 12 months. Generated new businesses through synergies with Embelleze Institute, the company’s education division. Designed CRM policy with beauty professionals and sales consultants.



Brazil China Trading

• Hong Kong, China

• Associate

  • 1998 - 1999

  Mediated relations between buyers and sellers, developed expertise in the local market and foreign trade, by researching the market, attending trade fairs and interacting with suppliers, banks and other players in Hong Kong and mainland China. Mediated relations between buyers and sellers, developed expertise in the local market and foreign trade, by researching the market, attending trade fairs and interacting with suppliers, banks and other players in Hong Kong and mainland China.



EMI-ODEON

• Brazil

• Product Manager (Classic and Jazz)

  • 1994 - 1995

  Structured the Classics and Jazz divisions, increasing market share from 5% to 30% in one year; built strategic planning, launched world sales leaders products, motivated sales team, built partnerships for dissemination of products and developed innovative distribution channels and new points of sales. Coordinated the reception of international artists in Brazil and was the main responsible for organizing the promotional agenda, defining dissemination channels, accompanying artists, contacting critics and opinion makers, strengthening relationships with the press and enhancing the dissemination of the CD catalog. Reduced by 60% the average imported CDs delivery lead time, creating new procedures for distribution and inventory control, restructuring importing processes and negotiating with agents. Designed winning strategies for the London headquarters priority products, substantially enhancing Brazil’s market share, generating world sales leaders. Developed a new CD, included in a world series. Show less



Strategy&

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate Consultant

  • 1993 - 1994

  Evaluated the Brazilian entry market for a leading international consumer goods brand: competition and environment, POS and in-depth field research with retailers, wholesalers and manufacturers. Upon recommendation, the company entered the country considering the scenarios built in this study. Redesigned procurement, supply chain, administrative and financial management areas of a large capital goods company, reducing costs by 30%: conceived new process flows and organizational structure, built tool to quantify activities and optimization of headcount and restructured inventory policy. Led redesign efforts on the planning, marketing, sales and HR areas of a large pulp and paper company in a project that increased profitability by 20% and generated significant improvements in operational efficiency: conceived compensation policy, developed sales intelligence model, building trade policies by channels and exports and recommended new businesses and clients. Restructured a pulp and paper plant, mapping and analyzing process flows and movement times, increasing operational efficiency by 20%. Evaluated three petrochemical companies to set minimum prices for privatization auctions: collected data, studied economic and financial reports and built different scenarios using models to project long-term results. Show less



Brazilian Embassy in Washington DC

• Washington DC, USA

• Intern

  • 1993 - 1993

  Developed an entry strategy to Brazilian confectionary products into the USA. Developed an entry strategy to Brazilian confectionary products into the USA.



Medidata Informática S/A

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Support Analist

  • 1989 - 1991

  Worked in the support department for large customers software technology. Worked in the support department for large customers software technology.