Director of Marketing And Business Development LATAM

• Nov 2022 - Present

Brand Marketing Lead

• Sep 2018 - May 2022

• Planned and executed integrated digital marketing campaigns in support of business priorities for Crate and Barrel, brands of Grupo Tendam, Mango, Adolfo Dominguez and Max Mara• Developed the country launch of Gap and Banana Republic Costa Rica• Developed and executed marketing strategy for Old Navy CostaRica, Guatemala, Panama and EL Salvador, including BTL and ATL strategies• Implementation of POS campaigns both together the Visual Lead • Developed promotional material for each season under regional parameter guidelines • Tropicalized and executed commercial plans for each country,using global MKT strategy• Served as a member of the commercial team in strategic planning meetings and brand performance analysis• Followed-up of the KPIs (Sales, UPT, conversion rate, storetraffic, margin) for better and faster commercial decisions• Allocated of the MKT budget • Worked with cross- functional teams including different stakeholders and third-party members to drive and execute marketing projects• Planned, executed, and checked digital and PR strategy along with third party agencies. • Developed of seasonal reports for Headquarters regarding MKTstrategy performance, ROI analysis, results vs. goals Show less

Digital Strategist

• Sep 2018 - Dec 2018

Marketing Manager

• Mar 2016 - Sep 2017

• Develop and execute of the marketing strategy for real estate developments of the company • Negotiations to attract new brands to shopping centers • Relaunch and repositioning of a brand of a shopping center • Brand launch of a "Lifestyle Center" • Graphic Design team management • Develop and execute of the marketing strategy for real estate developments of the company • Negotiations to attract new brands to shopping centers • Relaunch and repositioning of a brand of a shopping center • Brand launch of a "Lifestyle Center" • Graphic Design team management

Marketing Coordinator

• Nov 2014 - Mar 2016

• Executed marketing strategy, focus on event marketing • Graphic design, PR and audiovisual team manager • Executed marketing strategy, focus on event marketing • Graphic design, PR and audiovisual team manager

Consultant

• Feb 2012 - Nov 2014

• Reviewed and preparation of annual and monthly tax returns compliance. • Performed audits and Tax Due Diligence • Reviewed and preparation of annual and monthly tax returns compliance. • Performed audits and Tax Due Diligence