Experience

Universidad La Salle, A.C.

• Higher Education
• 700 & Above Employee

• University Professor

  • Aug 2016 - Present

  FAMADYC. Facultad Mexicana de Arquitectura, diseño y Comunicación. Proyectos de Diseño y Talleres de Creatividad para el Diseño. FAMADYC. Facultad Mexicana de Arquitectura, diseño y Comunicación. Proyectos de Diseño y Talleres de Creatividad para el Diseño.



Universidad Panamericana

• Mexico
• Higher Education
• 700 & Above Employee

• Professor

  • Aug 2012 - Present

  Engineering School. Creativity and Innovation. Engineering School. Creativity and Innovation.



IBERO Ciudad de México

• Higher Education
• 700 & Above Employee

• Professor

  • Aug 2011 - Present

  Masters Program: Strategic Design and Innovation Masters Program: Strategic Design and Innovation



Turner International

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sr. Designer Mexico, Andean, Central America and the Caribbean

  • Aug 2011 - Nov 2014

  Create and Develop the Creative Area within Licensing. Create and Develop the Creative Area within Licensing.



Independent Consultant

• Independent Consultant

  • Jul 2010 - Aug 2011

  Independent Consultant providing coaching and support to a broad range of companies related to: Consumer Products, Product Distribution, Retail, Marketing, Creative as well as Training and Education. Involved in Training Programs and Lecturer for specific corporate events. Independent Consultant providing coaching and support to a broad range of companies related to: Consumer Products, Product Distribution, Retail, Marketing, Creative as well as Training and Education. Involved in Training Programs and Lecturer for specific corporate events.



Exim Representaciones México S.A. de C.V., Part of Exim Licensing Group Inc.

• General Manager

  • Jan 2009 - May 2010

  Responsible for the growth and competitiveness of the organization to provide results to Regional Management, Headquarters and shareholders. Set up direction for the whole operation marketing, licensing and retail (sales), finance and creative. Responsible of the organizational culture, and the company P&L. Relationship with main competitors, international partners, key retailers and local licensees. Responsible for the growth and competitiveness of the organization to provide results to Regional Management, Headquarters and shareholders. Set up direction for the whole operation marketing, licensing and retail (sales), finance and creative. Responsible of the organizational culture, and the company P&L. Relationship with main competitors, international partners, key retailers and local licensees.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Regional Director, Creative Latin America

  • Jan 2000 - May 2008

  Executive with 18 years of experience within the Walt Disney Company. Last position: Responsible for the Disney Brand strategy and consistency in the different markets. Set up direction for product development within Consumer Products and Home Entertainment, as well as marketing materials for the whole company. Training programs, and people development for the organization, and its commercial partners.Direct colaboration with Walt Disney Parks and Resorts, providing Design Support for both Anaheim, and the Yellow Shoes Team in Orlando. Show less

• Disney Consumer Products Mexico, Publishing Director

  • Oct 1995 - Jan 2001

  Responsible of the Publishing P&L, and business development and growth in Mexico. Also responsible for the Music business P&L, growth, and development, for 2 of these 5 years.

• Disney Consumer Producta. Marketing and Category Manager, Mexico

  • Oct 1991 - Sep 1995

  Responsible for Toys, Accessories, and Publishing P&L. Additionally in charge of the Creative Area,responding to the need of the company, as a supportive effort.

• Disney Consumer Products, Mexico. Marketing and Business Development Supervisor

  • Oct 1990 - Sep 1991

  Responsible of the consumer products, video, promotions, and Disney On Ice businesses development in Mexico; as well as with the relationship with the film distributor, working directly with the general manager in Mexico. Coordination of the Creative Area, as an additional and special support for the organization.



Bristol Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Advertising and Promotions Manager

  • 1988 - Oct 1990

  Responsible of the creative budget, and development for: promotions, and advertising materials, as well as Sales and POP pieces, to provide support to the sales team. Definition, and design of creative material to promote brands and products of: Animal Health, Animal OTC, Human Health, and Human OTC divisions within the company. Responsible of the creative budget, and development for: promotions, and advertising materials, as well as Sales and POP pieces, to provide support to the sales team. Definition, and design of creative material to promote brands and products of: Animal Health, Animal OTC, Human Health, and Human OTC divisions within the company.



IBERO Ciudad de México

• Higher Education
• 700 & Above Employee

• Full Time Academic and Educational Material Coordinator.

  • 1987 - 1988

  Responsible of the design and development of didactic materials for the different schools, and departments at the University. Responsible of the design and development of didactic materials for the different schools, and departments at the University.



PolyGram

• Music
• 1 - 100 Employee

• Creative Manager.

  • 1981 - 1982

  Responsible of the design and development of the records raps, music albums, and audio cassettes, as well as advertising materials for the press and specialized magazines for the different labels within the company. Responsible of the design and development of the records raps, music albums, and audio cassettes, as well as advertising materials for the press and specialized magazines for the different labels within the company.