Experience

Blue Medical Guatemala

• Guatemala
• Health and Human Services
• 100 - 200 Employee

• Product Manager

  • Jan 2022 - Present

  - managing a subscription based product - developing customer loyalty - managing customer journey - identifying customer segments and develop personalized communication for different segments - creating promotions and initiatives with the objective of increasing customer base, promote service usage and diminish churn rate - active collaboration with call center initiatives - managing a subscription based product - developing customer loyalty - managing customer journey - identifying customer segments and develop personalized communication for different segments - creating promotions and initiatives with the objective of increasing customer base, promote service usage and diminish churn rate - active collaboration with call center initiatives



BAC Credomatic

• Costa Rica
• Banking
• 700 & Above Employee

• Marketing and Product Manager

  • Jun 2019 - Sep 2021

  - Led the team of coordinators for data analysis, strategy development and marketing plans, execution and reaching regional penetration goals with 19% and 25% for Walmart and PriceSmart respectively. - Managed an average budget of $ 2.5 million annually for all loyalty programs - Coordinated the relationship with American Express brands with projects, budgets, marketing plans and promotions for all credit card programs. - Analyzed and optimized cost savings from loyalty programs in cooperation with analytics. - Led a market research study that as a result gave prominence to the bank's most important loyalty program, as well as projects not only at the card level but also at the level of affiliated businesses. The study will be replicated in other countries from CA. - Developed the strategy and execution of the launch of the American Express metal card for private banking customers - Coordinated and executed a project with my team to migrate more than 80% of the portfolio from American Express PriceSmart to Visa PriceSmart.



WHI-Institute

• Mental Health Care
• 1 - 100 Employee

• Business Strategy and Marketing Specialist, Pasantía de MBA

  • Jul 2018 - Sep 2018

  • Developed the company strategy and business model • Designed the new webiste of the company, both in structure and content • Developed the market segmentation and digital marketing strategy for the company • Collaborated with the development of performance indicators • Developed the company strategy and business model • Designed the new webiste of the company, both in structure and content • Developed the market segmentation and digital marketing strategy for the company • Collaborated with the development of performance indicators



pdc latinoamerica

• Manufacturing
• 200 - 300 Employee

• Brand Manager

  • Oct 2016 - Mar 2017

  ‾ Implemented the marketing strategy for the most important brand at a company that represents 90% of its revenue and many other brands.‾ Negotiated with the business partners striving for the distributor´s objectives. ‾ Collaborated in the transition of the new product packaging from the leading product of the company.- Drafted and presented to business partners the annual strategy for many brands like Te Supremo, Carozzi Pasta, and Sublime Olive Oil.‾ Engaged in the analysis of portfolio and new business opportunities.

• Brand Manager

  • Jun 2015 - Sep 2016

  ‾ Developed and implemented the strategy for the brand “Del Carmen” which in less than 6 months doubled its sales maintaining revenue levels while exceeding expectations every month. ‾ Led a project in which we first started exporting the brand to Nicaragua, from its beginning to end. From obtaining the legal licenses to sell the product in Nicaragua to coordinating the logistics and international transit team to training the sales team in Nicaragua resulted in the first brand exported to another country. ‾ Designed and launched a new product targeted to economically challenged people that increased sales by 30%. ‾ Initiated a digital marketing strategy for the first time in the company.



Biokrea, Laboratorio de multiplicación de plantas in vitro

• Project Manager and Administration

  • Oct 2014 - Jun 2015

  ‾ Developed a marketing plan focused on digital media. ‾ Drafted the monthly budget, collaborated with the accounting report and performed the monthly purchases optimizing the resources. ‾ Developed a new, best-selling product that enabled the company to engage in new channels of distribution that increased sales. ‾ Developed a marketing plan focused on digital media. ‾ Drafted the monthly budget, collaborated with the accounting report and performed the monthly purchases optimizing the resources. ‾ Developed a new, best-selling product that enabled the company to engage in new channels of distribution that increased sales.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Trade Marketing Specialist

  • Sep 2013 - Sep 2014

  ‾ Implemented a system for efficient distribution for promotional activities for the 18 brands that Unilever has in Guatemala. For its efficiency, it was replicated in El Salvador. ‾ Led a project targeted for economically challenged people in order to increase sales and increase market share nationally through a group of 238 workers. ‾ Designed and implemented an important multi-brand promotion for two significant modern trade clients for 2 months. ‾ Analyzed the effectiveness of sales and promotions on traditional trade.



Grupo 361Int.

• Guatemala
• Advertising Services
• 1 - 100 Employee

• Junior Project Manager

  • Feb 2013 - Sep 2013

  ‾ Led marketing BTL projects successfully from start to finish for Olmeca, Pepsi and Colgate-Palmolive for many brands such as Luminous White, Lady Speed Stick, Gatorade and Adrenaline Rush resulting as new key regular clients. ‾ Proposed strategies and projects to regional clients such as Celumanix and Colgate. ‾ Initiated negotiations with Bayer, Fundesa and Colombina. ‾ Led marketing BTL projects successfully from start to finish for Olmeca, Pepsi and Colgate-Palmolive for many brands such as Luminous White, Lady Speed Stick, Gatorade and Adrenaline Rush resulting as new key regular clients. ‾ Proposed strategies and projects to regional clients such as Celumanix and Colgate. ‾ Initiated negotiations with Bayer, Fundesa and Colombina.