Marketing Specialist

• Jun 2019 - Present

• Implementing the company's global marketing strategy and its adaption to the market needs;• Monitoring market trends, e-commerce market, competition and identifying new opportunities for the company on the market;• Participating in the planning and implementation of the marketing budget;• Leading eSky brand and products communication on social media;• Leading eSky relations and communication with traditional media (including press release creation and distribution);• Leading local projects and relations with other partners connected to marketing and communication activities (agencies, influencers, b/vloggers, airlines, etc);• Handling eSky blog in Romania, including creating, uploading and sharing the blog content; • Taking care of eSky's online and offline reputation, including user reviews, ratings, posts and comments moderation;• Close cooperation with international marketing departments as part of global marketing projects;• Analyzing and reporting on coordinated activities;

Business Development Manager

• Feb 2018 - May 2019

Marketing Manager

• Feb 2015 - Feb 2018

• Corporate: in charge with corporate image, identity and reputation • Provides all required information to the customers according to ANRE Regulations • In charge of all written communication for the 2 companies (invoices, online platforms, websites, applications, notice boards for 60 locations, etc.)• Marketing Campaigns development and implementation – at a national level • Part of Due Diligence process in acquiring new companies• Customer retention: centralizes and solves all customers complaints and in charge of new commercial proposals at national level for House Holds customers; • Outlines and presents in all company’s headquarters the communication lines to be followed by the local company’s representatives; coaching on how to interact with the customers in different situations• Online – coordinates commercial and corporate projects & websites and online platforms reconstruction

Entrepreunership - Public Relations Specialist

• Nov 2011 - Feb 2015

For private Customers (Romanian companies): • Coordinates Customers’ external communication activities • PR - setting the strategy and Account management activities• CSR - approach and project coordination• International acquisition of Romanian company: assists in the Due Diligence process HoReCa: • Restaurant Management: joint venture with 2 other shareholders For private Customers (Romanian companies): • Coordinates Customers’ external communication activities • PR - setting the strategy and Account management activities• CSR - approach and project coordination• International acquisition of Romanian company: assists in the Due Diligence process HoReCa: • Restaurant Management: joint venture with 2 other shareholders

PR&Media Relations Officer

• Oct 2009 - Oct 2011

Coordinates internal communication activities of the company: • Brands: coordination of the PR and BTL activities for: Grant’s, Hogs, Alexandrion, Red Bowler, Brâncoveanu, Cava D’Oro, Afinata Saber, Alexander, Kreskova, Bellman’s and Fernet Branca • Corporate: sets internal and external communication regulations through the creation of a Corporate Book • Sets the values and principles at internal level and communicates them to the employees • CSR: in charge of all Foundation’s activities• Project management and transversal coordinationIn charge of all external communication activities of the company

Senior PR Executive

• Aug 2008 - Oct 2009

• Develops and implements PR strategies for the allocated accounts, such as: Alexandrion Grup Romania, A&D Pharma, Ursus, Henkel, Romtelecom and Lipton • Develops and implements PR strategies for the allocated accounts, such as: Alexandrion Grup Romania, A&D Pharma, Ursus, Henkel, Romtelecom and Lipton

Corporate Affairs Manager

• Sep 2006 - Aug 2008

• Launching company’s activity on the Romanian market • PR activities, strategies and management of accounts such as: Alexandrion Drinks, Alexandros Motors, Sidera, Greek Media Group, Quest Rom, Elmec Romania, Hondos Center • Launching company’s activity on the Romanian market • PR activities, strategies and management of accounts such as: Alexandrion Drinks, Alexandros Motors, Sidera, Greek Media Group, Quest Rom, Elmec Romania, Hondos Center

PR Coordinator

• Jan 2004 - Aug 2006

• Sets up concept, design and organization in order to participate at industry fairs and events• Customers Satisfaction & Monitoring the stock market’s evolution• In charge with BVB listing and delisting public offers• Working paper files preparation for the Lloyd’s audit • Sets up concept, design and organization in order to participate at industry fairs and events• Customers Satisfaction & Monitoring the stock market’s evolution• In charge with BVB listing and delisting public offers• Working paper files preparation for the Lloyd’s audit