Experience

Fundação Dom Cabral

• Brazil
• Higher Education
• 700 & Above Employee

• Visiting Scholar and Researcher at the Innovation Center

  • Oct 2016 - Present

  Member of the team responsable for evaluate Gripen spillovers in Brazil. Member of the team responsable for evaluate Gripen spillovers in Brazil.



Instituto IT Mídia

• São Paulo e Região, Brasil

• Executive Director of Movimento Brasil Digital

  • Sep 2018 - Present



ESPM Escola Superior de Propaganda e Marketing

• Brazil
• Higher Education
• 700 & Above Employee

• Expert/Consultant in Innovation Management, MBA teacher

  • Aug 2011 - Present

  innovation management; open innovation, business model innovation, user innovation and qualitative methodologies (design thinking, ethnography, in-depth interviews, focus group). innovation management; open innovation, business model innovation, user innovation and qualitative methodologies (design thinking, ethnography, in-depth interviews, focus group).



Fiesp/Ciesp/CNPq

• São Paulo

• Technological Development

  • Nov 2014 - Jul 2015

  Suport for innovation development plan in small and medium-sized businesses (80 companies oil & gas sector) a partnership between FIESP, CIESP and CNPq. Suport for innovation development plan in small and medium-sized businesses (80 companies oil & gas sector) a partnership between FIESP, CIESP and CNPq.



Fundação Dom Cabral

• Brazil
• Higher Education
• 700 & Above Employee

• Innovation Potential Analisys

  • Jan 2012 - Aug 2012

  Member of the research center on technological innovation - CRI (reference center for innovation). Project - The core activities of the innovation team were: - Support the development of RD & I centers of multinationals operating in Brazil; - Identify barriers and bottlenecks for the operation of these centers; - Promote the exchange of experiences and practices among managers; - Create networking opportunities and contact with representatives of government agencies and academic institutions. Among our customers, we highlight companies such as IBM, Siemens, Dow Chemical, Pirelli, Telefonica, Rhodia and others. Show less



Red Hat

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Sep 2005 - Dec 2006

  This work was developed in close collaboration with commercial department focusing in supporting sales and market initiatives. These includes: - Developing marketing activities focusing on increase channel distribution loyalty - Design and implementation of distribution channels. - Implementation of program in partnerships with resellers. - Creation and implementation of direct marketing campaigns. - Strategic planning. - Elaboration of go-to-market approach. - Implementation of marketing intelligence project. Show less



Conectiva

• Software Development
• 1 - 100 Employee

• Marketing Coordinator

  • 2000 - 2001

  - Implementation of Channel Loyalty Program with 33 customer companies. - General coordination of events in Sao Paulo (analysis of business generation, coordination, operational monitoring and feedback analysis). - Development of promotional activities for resellers and web development and mechanics to promotional activities. - Sectoral analysis of the market for fitness marketing actions. - Development of action plans to market research. - Implementation of partnerships with educational institutions - training program Implementation - 27 companies registered. Show less