Experience

HEINEKEN Srbija
• Serbia
• Food & Beverages
• 100 - 200 Employee
• Consumer Insights Manager

  • Jul 2022 - Present


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• • 2019 - Jul 2022

• • Oct 2016 - Mar 2019

  Lead market and consumer intelligence team within CPD division in Adria-Balkan hub (Croatia, Slovenia, Bulgaria, Serbia)CONSUMER INSIGHT:• Providing analyses, consumer insights and recommendations to strengthen the brands’ growth strategy;• Building market research plan for the hub: organizing consumer validation of the positioning of the brand, products and services;• Managing research budget;• Proposing and formalizing the scope of the market research projects (objectives, timeframes, methodology costs), manage the relationships with external CMI agencies, ensuring the quality of agencies’ work;• Adviser for senior management and marketing teams developing their knowledge of the consumer.MARKET INSIGHT:• Leading the collection and analysis of market data (Nielsen) ensuring information quality and accuracy• Managing maintenance of locally developed software for analyzing sell out data of two main retailers• Analyzing the evolution of the markets, the sector and the competition’s activities• Comparing data from different sources and creating synthesis report and internal estimations Show less



Ipsos Strategic Marketing

• Serbia
• Market Research
• 1 - 100 Employee

• Research Manager

  • Jan 2015 - Oct 2016

  Account Manager for major clients in the Marketing Department Managed all phases of research projects: proposal writing (analyzing the briefs, creating methodology, budgeting); designing questionnaires; coordination of the data collection process; data analysis (inputs for the data processing team, SPSS analysis, writing reports in PPT and Word); presenting results to clients; Used different methodologies and tools in market research: • Brand tracker • Usage and attitude surveys (culinary products, sports equipment) • Concept product tests and Blind product tests (culinary products, confectionery and snacks) • Pack tests (culinary products, confectionery) • Shopper research (decision tree, path to purchase) Show less

• • 2013 - 2015

  • Managed quantitative and qualitative research projects in Public affairs department including international surveys with well-established methodologies and ad hoc survey designs for local clients on various topics• Key persons for corporate reputation research (Roche, Fiat, Philip Morris, Telenor, Gazprom)• Key person for qualitative social studies (focus groups, in depth interviews)• In charge of all phases of research process, from proposal writing to presentation of results• Important clients: Unicef, UNDP, World Bank, US Department of State, OECD, Local Ministries (Labour and Social Care, Justice, Health), Commissioner for Protection of Equality, Institute of Public Health Show less

• • 2009 - 2013

  • Member of the team in Public affairs department that led local and multi-country quantitative social surveys;• Actively participating in questionnaire design, data analysis and report writing;• Moderating large number of focus groups (social topics, vulnerable groups, politics);