Online Marketing Manager

• Mar 2018 - Present

I have helped Xara—a SaaS that allows companies to easily create visual content adapted to their brand—to implement a marketing strategy from 0, including: - Search engine ads (Google and Bing) to attract traffic and customers. - Segmented email marketing campaigns for different markets. - Marketing automation: abandoned cart sequences, customer reactivation, post-sales sequence, etc. - SEO strategy and content marketing to increase organic traffic. - Webinars and webinar promotion. Show less

Email Marketing Specialist

• Jan 2021 - Present

Online Marketing Specialist

• Jun 2017 - Dec 2017

During my time at audibene—a German company that focuses on innovative hearing solutions for people with hearing loss—I was part of the online marketing team helping to generate more leads, by supporting with the following tasks: - Implementing Facebook Advertisement campaigns. - Email marketing campaigns - KPI Analysis in order to select the best practices and improve the sales funnel. - Reporting and presenting results to the team. - Social Media campaigns. During my time at audibene—a German company that focuses on innovative hearing solutions for people with hearing loss—I was part of the online marketing team helping to generate more leads, by supporting with the following tasks: - Implementing Facebook Advertisement campaigns. - Email marketing campaigns - KPI Analysis in order to select the best practices and improve the sales funnel. - Reporting and presenting results to the team. - Social Media campaigns.

Email Marketing Specialist

• Sep 2016 - Jun 2017

During my 9-month internship in the CRM department at Zalando, one of the biggest and most successful e-commerce in Europe, I was taking care of the e-mail marketing campaigns for different customer segments. I was writing content and structuring emails for the Spanish market. Other tasks were: - Analysis of KPIs and doing heatmaps to find the most interesting topics. - Doing A/B tests and analyzing results to find the best-performing images, texts, subject lines, colors, etc. - Editing the newsletter in HTML/CSS. Show less

Study Abroad Coordinator

• Sep 2015 - Feb 2016

During my six-month internship, my main tasks were to research and develop customized study-abroad programs for university students from America. Some of the skills I improved: - Team-work - Oral and written communication. Communication in English, German and Spanish - Time management and productivity - Marketing skills, more specifically online marketing. - Budget control. During my six-month internship, my main tasks were to research and develop customized study-abroad programs for university students from America. Some of the skills I improved: - Team-work - Oral and written communication. Communication in English, German and Spanish - Time management and productivity - Marketing skills, more specifically online marketing. - Budget control.

Waitress

• Mar 2015 - Jun 2015

Provide service of coffee and food to guests and make sure we had the ingredients to prepare them. Provide service of coffee and food to guests and make sure we had the ingredients to prepare them.

Housekeeping

• Jun 2012 - Aug 2012

My tasks were to clean and prepare the facilities and to provide students with the things they needed My tasks were to clean and prepare the facilities and to provide students with the things they needed