Experience

ByteDance

• China
• Software Development
• 700 & Above Employee

• Trends and Viral Content Specialist

  • Aug 2021 - Present

  - Identificação e distribuição de trends e conteúdos virais no app- Liderança de conteúdo para atividades e datas especiais- Planejamento de calendário de produção a longo prazo- Estratégia para colaboração entre apps internos como TikTok e Resso- Relação com os criadores e planejamento para crescimento- Workshops de conteúdo semanais para formatos e temáticas- Definição parâmetros para bônus, boost e outros payouts para criadores- Monitoramento de dados, impulsionamento de conteúdo e outros recursos in-app- Escolha de sugestões de busca, prioridades de resultados e simulação de experiência do usuário



Ginga

• Denmark
• Software Development

• Head of Content

  • Sep 2020 - Aug 2021

  Responsible for content creation and planning for all social media platforms regarding Tok&Stok, Brazil's biggest decor and furniture brand. Responsible for content creation and planning for all social media platforms regarding Tok&Stok, Brazil's biggest decor and furniture brand.



Nice House

• Tunisia
• Retail

• Head of Content

  • Jul 2020 - Nov 2020

  Part of the original team responsible for setting up campaigns and social media content for @nicehousebr on TikTok, now with over 2.5 million followers. Part of the original team responsible for setting up campaigns and social media content for @nicehousebr on TikTok, now with over 2.5 million followers.



快手

• China
• Business Consulting and Services

• International Content Auditor

  • Mar 2020 - Sep 2020

  Content auditing for an app called Kwai, a social network for publishing videos with more than 12 million active users per day in Brazil and more than 700 million registered worldwide.The content audit work includes the evaluation, planning and categorization of the published videos, as well as audios and written comments of the entire platform for the Brazilian territory. Content auditing for an app called Kwai, a social network for publishing videos with more than 12 million active users per day in Brazil and more than 700 million registered worldwide.The content audit work includes the evaluation, planning and categorization of the published videos, as well as audios and written comments of the entire platform for the Brazilian territory.



Rede Globo

• Brazil
• 1 - 100 Employee

• Digital Content Creation Editor

  • Mar 2019 - Dec 2019

  - Content creation for social media, including brainstorms, scriptwriting, production, filming, directing, editing, color correction and sound design. - Responsible for launching all kinds of audiovisual products like telenovela, tv series and brand campaigns on social media (YouTube, Facebook, Twitter, Instagram).- Main works with telenovelas and tv series: Órfãos da Terra, Bom Sucesso, Segunda Chamada, Desalma and Amor de Mãe.- Main works with brand campaigns: Campanha de Fim de Ano, Criança Esperança, Globo Lab Profissão Repórter.



Autônomo

• Retail
• 100 - 200 Employee

• Director/Production/Screenwriting: music video "Falando com Deus"

  • Oct 2018 - Mar 2019

  Participation in all spheres of my last music video, "Falando com Deus". The title refers to the LGBTQ+ thematic and our homophobic socio-political context within religious bases in Brazil. My involvement includes writing the script, directing, executive producing and editing the video, as well as directing the making of and promotional content published on all social media, which led the single to # 5 on the iTunes Brazil charts.

• Director/Production/Screenwriting: music video "Eu Não Sei Dançar"

  • Mar 2018 - Sep 2018

  I created, produced and directed my single "Eu Não Sei Dançar", coordinating a team of 20 people for the music video.The process covered the entire process of creating, producing and promoting the music, music video and multimedia content released on the main social networks, which led the single to # 1 on the iTunes Brazil charts.

• Especialista criativo

  • Nov 2018 - Nov 2018

  I worked at Globo's ideas laboratory in a project called "MetaLab", aimed at creating guidelines, creation processes, planning and core ideas for Globo's whole Digital Marketing area. This initiative brought about 20 specialists in social media and digital content creation from all over Brazil to Rio de Janeiro. I worked at Globo's ideas laboratory in a project called "MetaLab", aimed at creating guidelines, creation processes, planning and core ideas for Globo's whole Digital Marketing area. This initiative brought about 20 specialists in social media and digital content creation from all over Brazil to Rio de Janeiro.

• Director/Production/Screenwriting: music video "Robin & Batman"

  • Mar 2016 - Jan 2018

  Script writing, direction and production of the song and music video for "Robin & Batman", my first single and the main focus of my graduation project in Audiovisual. I coordinated a team of about 25 people in the set, post production process and digital marketing strategy for the release of all steps for the song and music video. We also had an in-person event for over 100 guests for discussions about representation and music at the launch party. Script writing, direction and production of the song and music video for "Robin & Batman", my first single and the main focus of my graduation project in Audiovisual. I coordinated a team of about 25 people in the set, post production process and digital marketing strategy for the release of all steps for the song and music video. We also had an in-person event for over 100 guests for discussions about representation and music at the launch party.

• Criação Digital para "Lazinho Com Você"

  • Aug 2017 - Nov 2017

  I participated, as a guest, of a GloboLab (Globo's ideas laboratory) experience to create the first audiovisual pieces on the digital platform of Lázaro Ramos' program: "Lazinho com Você". The platform allowed the public to interact and publish challenges proposed by different episodes aired on the TV and had its debut with the creations developed by us in multiple formats (stories, videos, texts, installations, etc).In September I was invited to present the program in its national presentation at YouPixCon, in the company of Lázaro Ramos, Elísio Lopes and Viridiana Bertolini. Later, I was also selected to create short videos at home, which aired throughout the TV episodes in November.



Universidade de São Paulo

• Brazil
• Higher Education
• 700 & Above Employee

• Film Direction: short-movie "Anomalia"

  • Apr 2016 - Apr 2017

  I co-directed, alongside Bárbara Framil, the science fiction short movie “Anomalia”, which explores a digital universe through three characters trapped in a room. In "Anomalia" I helped with the script, the project development and its production fundraising. During pre-production and filming I was mainly responsible for preparing and directing actors. I co-directed, alongside Bárbara Framil, the science fiction short movie “Anomalia”, which explores a digital universe through three characters trapped in a room. In "Anomalia" I helped with the script, the project development and its production fundraising. During pre-production and filming I was mainly responsible for preparing and directing actors.

• Campanha Digital de Lançamento de “Malhação: Viva a Diferença”

  • Feb 2017 - Mar 2017

  I was a part of the Creation Team of the digital marketing campaign for Malhação: Viva a Diferença (a famous telenovela) through GloboLab, a creation laboratory for Rede Globo. We created direct actions for Instagram, Facebook and other social medias to be published from a month prior to the launching of the series to the first week of airing.Among the pieces created that aired, we can mention the video of the cast with Karol Conka, the card of students from Malhação, the insta-stories with the cast, the chains of # SuaDiferençaMeFazBem, the playlists on Spotify, among others.



HB Filmes

• Hector Babenco's Scriptwriting Assistant and Assistant Direction

  • Mar 2014 - Mar 2015

  As a Scriptwriting Assistant I helped Hector in writing the script, translated different versions of it to English and participated in brainstorms with the director and the cast in rehearsals and rewritings.As an Assistant Director, I participated in all the steps of casting, characterization production, shooting schedules, location researches and in the direction researches. As a Scriptwriting Assistant I helped Hector in writing the script, translated different versions of it to English and participated in brainstorms with the director and the cast in rehearsals and rewritings.As an Assistant Director, I participated in all the steps of casting, characterization production, shooting schedules, location researches and in the direction researches.