Experience

Proparts

• Brazil
• International Trade and Development
• 1 - 100 Employee

• Garmin Sales manager

  • Oct 2021 - Present



Óticas Diniz

• Retail
• 700 & Above Employee

• Product/Brand Manager Products

  • Jun 2020 - Sep 2021



Nexxt level

• Head of Sales and Business Development

  • Oct 2019 - Jun 2020



SAFILO DO BRASIL LTDA

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Manager

  • Apr 2017 - Oct 2019

  Responsible for the Marketing activities across the different channels, in line with the overall Marketing and Communication strategy;Brand's budget management/control;Co-lead the adaptation of global campaigns, going beyond plain localization, truly adding value by incorporating local insights to them;Lead local extensions to global campaigns;Lead the development of local events (consumer and retailers events);Manages the point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions;Collaborates with product managers and commercial team to build sales promotions and product communication;Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers;Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts;Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated;Supports local teams in the execution of their training programs;Ensures that the local feedback is taken into account by regularly visiting sales teams,customers and stores.

• Key Account Sales Manager

  • Oct 2015 - Apr 2017

   Dealing with buyers, store managers and regional managers of major retail chains. Identifying and assessing a client’s critical needs. Identifying short and long term growth opportunities. Presenting business proposals to prospective clients. Attending meetings with clients. Maintaining tight budget control over expenditure. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity. Being a point of contact to priority customers and resolving any issues that they have. Closely liaising with the marketing team about campaigns. Collecting and communicating customer requirements to all necessary departments. Providing technical customer support as necessary. Conducting regular Business Reviews with customers and suppliers. Responding to client communications or queries. Networking with business partners and customers. Monitoring the effectiveness of any marketing campaigns. Managing Sales and management areas.



Marchon Eyewear

• United States
• Apparel & Fashion
• 700 & Above Employee

• Sports Division Brand/Sales Manager

  • Sep 2013 - Oct 2015

   Head of brands Nike and Dragon, responsible for defining positioning strategy and product management in Brazil. Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers. Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts. Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated. Supports local teams in the execution of their training programs; Co-lead the adaptation of global campaigns, going beyond plain localization, truly adding value by incorporating local insights to them. Responsible for the Marketing activities across the different channels, in line with the overall Marketing and Communication strategy. Lead local extensions to global campaigns, working on special projects including digital innovation that increase the relevance of Brand promotion in Brazil. Translate the strategic plan and adopt to local necessities. Integration with logistics, financial and controlling areas for a better use/developing of KPI focused on the company’s goals. Monthly meetings (call) with the subsidiary in USA with the directors and managers, with the purpose of detecting opportunities and failures of the subsidiary and using in an effective way in the commercial area, besides results reporting. Forecast creation and analysis.



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Arnette and Oakley Business Brand Coordinator

  • Aug 2012 - Aug 2015

   Responsible for Strategic Sales Plan  Integration of internal team and involved in training in order to achieve organization goals.  Forecast analyses. New prospects and increase customers sales. Responsible for customer approach, sample to field sales around Brazil.  Management of all project details: databases, competitor analyses, product presentations, technical and commercial proposals and negotiation with customers and retailers, feedback to achieve the best results for the entire company. Be closed to all representative in order to understand their needs and focus on results. Trade Fair, Conference and launching of new products.



Luxottica Brasil

• Arnette Brand Coordinator

  • Feb 2011 - Aug 2012



Oakley Key Account Sports

• Luxottica Brasil

  • Oct 2009 - Jan 2012



Oakley Brasil

• Oakley Brasil

  • Aug 2005 - Oct 2009