Experience

Elavon do Brasil

• Financial Services
• 1 - 100 Employee

• Produtos e Marketing

  • 2015 - Present

  Gestão de Produtos e Serviços, Ações de Ciclo de Vida e Parcerias Estratégicas Gestão de Produtos e Serviços, Ações de Ciclo de Vida e Parcerias Estratégicas



Bradesco Cartões

• Banking
• 300 - 400 Employee

• Product Specialist

  • May 2011 - Mar 2015

  Responsible for the card aimed at small businesses. Competition studies, market and satisfaction researches and benchmarking with other countries aiming to identify opportunities to improve the card´s value proposition. Budget management and annual planning, including communication definition, process improvement, partnership management, sales campaigns. Project leader for new benefits and programs. Responsible for the card aimed at small businesses. Competition studies, market and satisfaction researches and benchmarking with other countries aiming to identify opportunities to improve the card´s value proposition. Budget management and annual planning, including communication definition, process improvement, partnership management, sales campaigns. Project leader for new benefits and programs.



Banco Bradesco Cartões

• IT Services and IT Consulting
• 100 - 200 Employee

• Specialist Products

  • Aug 2008 - Apr 2011

  Responsible for product directed to transport cargo . “Cartão Transportes” and “Cartão Visa Vale Pedagio” Responsible for contracts, profits, volume, study and analysis of market and competition. Budget management and annual planning, including communication definition, process improvement, partnership management, sales campaigns. Project leader for new benefits and programs. MIS development and communication channels strategic management. Competition studies, market and satisfaction researches and benchmarking with other countries aiming to identify opportunities to improve the card´s value proposition. Development of business plan/brand repositioning;Media Exposure. Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Marketing Specialist

  • Jul 2005 - Jul 2008

  Responsible for benefits and programs management, including communication definition, process improvement, partnership management, sales campaigns. Project leader for new benefits and programs, embracing concept criation, feasibility analysis, negotiation, design of new features and communication planning. MIS development and communication channels strategic management, focused on loyalty. Responsible for benefits and programs management, including communication definition, process improvement, partnership management, sales campaigns. Project leader for new benefits and programs, embracing concept criation, feasibility analysis, negotiation, design of new features and communication planning. MIS development and communication channels strategic management, focused on loyalty.