Ana Carolina Leal Favero
Senior Strategy and Innovation Consultant at Anima Strategic Consulting- Claim this Profile
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Português Native or bilingual proficiency
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Espanhol Native or bilingual proficiency
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Inglês Native or bilingual proficiency
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Bio
Júlia Martini de Lemos
Working with Ana brought me both professional and personal learnings. She always adds to the conversation with important reflections considering human behavior, consumption and trend topics. Her creativity and experience always leads to new ways of thinking and conducting research to discover relevant strategic insights. Great communication skills and empathy that enables her to work well in any organizational environment. Working with her was a great pleasure.
Júlia Martini de Lemos
Working with Ana brought me both professional and personal learnings. She always adds to the conversation with important reflections considering human behavior, consumption and trend topics. Her creativity and experience always leads to new ways of thinking and conducting research to discover relevant strategic insights. Great communication skills and empathy that enables her to work well in any organizational environment. Working with her was a great pleasure.
Júlia Martini de Lemos
Working with Ana brought me both professional and personal learnings. She always adds to the conversation with important reflections considering human behavior, consumption and trend topics. Her creativity and experience always leads to new ways of thinking and conducting research to discover relevant strategic insights. Great communication skills and empathy that enables her to work well in any organizational environment. Working with her was a great pleasure.
Júlia Martini de Lemos
Working with Ana brought me both professional and personal learnings. She always adds to the conversation with important reflections considering human behavior, consumption and trend topics. Her creativity and experience always leads to new ways of thinking and conducting research to discover relevant strategic insights. Great communication skills and empathy that enables her to work well in any organizational environment. Working with her was a great pleasure.
Experience
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Senior Strategy and Innovation Consultant
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Jan 2023 - Present
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Innovation & Strategy Consultant
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Nov 2021 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Independent Consultant & Maternity Leave
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Jan 2020 - Nov 2021
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User researcher and Project Manager
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Nov 2014 - May 2018
• Developed and conducted customize research projects for different industries (financial services, technology, real estate, cosmetics) using quantitative and qualitative human-centered methodologies • Delivered insights and synthetized data into actionable recommendations to deliver better brand, product and service experiences for the customer • Identified business opportunities by mapping personas, user journey and pain points • Developed competitor analysis and trends research • Built and presented reports for clients; facilitated workshops to address key issues and co-create solutions • Managed schedule, budget, team, resources, and worked close with the clients during the project (marketing, product, design, HR and engineers) • Became a partner after 2 years. Co-created the company’s growth strategy, recruited and trained new employees (10 people), and prospected new clients Show less
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GymPass
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Marketing Assistant
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Oct 2013 - Mar 2014
•Managed interactions with clients and prospects (customer support) •Researched and developed partnerships to increase user base •Managed interactions with clients and prospects (customer support) •Researched and developed partnerships to increase user base
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Avon
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Marketing Assistant
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Jan 2013 - Oct 2013
• Analyzed market trends and assisted product development • Conducted market and sales analysis to create executive presentations and high-management reports • Analyzed market trends and assisted product development • Conducted market and sales analysis to create executive presentations and high-management reports
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Odebrecht Realizações Imobiliárias
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Brazil
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Real Estate
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Human Resources Intern
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Oct 2011 - Aug 2012
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Education
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2019 - 2019
IED Barcelona
Master's degree, Design Management -
2016 - 2017
Istituto Europeo di Design - IED São Paulo
Pós graduação em Branding Experience, Branding -
2015 - 2015
Escola Superior de Propaganda e Marketing
Neurociências Aplicadas ao Consumo -
2009 - 2014
Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
Bachelor of Business Administration (BBA), Administração de Empresas -
2011 - 2011
Universitat de Barcelona
Exchange Program
Community
