Experience

Onuu

• United States
• Financial Services
• 1 - 100 Employee

• Growth and Product Marketing Lead

  • Jul 2022 - Dec 2022

  Onuu is a simple membership that bundles together banking, insurance, a credit card, and personalized financial guidance all in one place. I was responsible for customer acquisition, activation, and upsell strategies, also being the main bridge between product and marketing. Waitlist growth from 100k to over 650,000 pre-launch. Onuu is a simple membership that bundles together banking, insurance, a credit card, and personalized financial guidance all in one place. I was responsible for customer acquisition, activation, and upsell strategies, also being the main bridge between product and marketing. Waitlist growth from 100k to over 650,000 pre-launch.



Nubank

• Brazil
• Financial Services
• 700 & Above Employee

• Product Marketing Lead | Investments Financial Assets Tribe

  • Feb 2022 - Jun 2022

• Product Marketing Manager | Nubank IPO (NuSócios and Paid Reservation)

  • Jun 2021 - Jan 2022

  Part of the leading team of Nubank’s IPO, delivering the NuSócios program with 7.5M customers enrolled and 800k retail customers (World's largest DSP).

• Product Marketing Manager | Investments

  • Apr 2020 - Jun 2021

  Democratizing investments and creating a new generation of investors. Responsible for the development of value proposition, positioning, messaging and go to market of Nubank’s first investment product, scaling from 0 to 4M customers.

• Product Marketing Manager | Debit Card

  • Oct 2019 - Mar 2020



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing Manager

  • Dec 2018 - Sep 2019

  As National Marketing Manager, I was responsible, from planning to execution, for developing growth and efficiency strategy for Uber Eats strategic enterprises key accounts - KFC (exclusivity) and Mcdonald's -, integrating business and client goals with Field and Brand activations. The role also involved project management of national campaigns, a key strategy to drive revenue, trips, and solid growth to Uber Eats business, having the challenge to be more significant and cost-effective… Show more As National Marketing Manager, I was responsible, from planning to execution, for developing growth and efficiency strategy for Uber Eats strategic enterprises key accounts - KFC (exclusivity) and Mcdonald's -, integrating business and client goals with Field and Brand activations. The role also involved project management of national campaigns, a key strategy to drive revenue, trips, and solid growth to Uber Eats business, having the challenge to be more significant and cost-effective edition over edition. Additionally, I was the main point of contact for stakeholder areas. I was responsible for Courier Marketing, National Brand Activations (Carnival and Pride), Product Marketing roll-out, and part of the Strike Teams of Kitchen Collective and Virtual Restaurants strategies development and ramp-up. Show less As National Marketing Manager, I was responsible, from planning to execution, for developing growth and efficiency strategy for Uber Eats strategic enterprises key accounts - KFC (exclusivity) and Mcdonald's -, integrating business and client goals with Field and Brand activations. The role also involved project management of national campaigns, a key strategy to drive revenue, trips, and solid growth to Uber Eats business, having the challenge to be more significant and cost-effective… Show more As National Marketing Manager, I was responsible, from planning to execution, for developing growth and efficiency strategy for Uber Eats strategic enterprises key accounts - KFC (exclusivity) and Mcdonald's -, integrating business and client goals with Field and Brand activations. The role also involved project management of national campaigns, a key strategy to drive revenue, trips, and solid growth to Uber Eats business, having the challenge to be more significant and cost-effective edition over edition. Additionally, I was the main point of contact for stakeholder areas. I was responsible for Courier Marketing, National Brand Activations (Carnival and Pride), Product Marketing roll-out, and part of the Strike Teams of Kitchen Collective and Virtual Restaurants strategies development and ramp-up. Show less



Brasil/CT

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing & Communication Manager

  • Apr 2017 - Apr 2018

  Brasil/CT provided e-commerce outsourcing and digital presence strategy for big companies such as Avon, Kopenhagen, Lacta, Alcatel, and Brinquedos Bandeirante. The company was also responsible for fulfilling loyalty and incentive programs of big companies like Santander, Whirlpool, Multiplus, and Livelo. As Marketing & Communication manager, I led the team responsible for the Marketing and E-commerce Sales strategies, which were based on user behavior, business goals, and brand… Show more Brasil/CT provided e-commerce outsourcing and digital presence strategy for big companies such as Avon, Kopenhagen, Lacta, Alcatel, and Brinquedos Bandeirante. The company was also responsible for fulfilling loyalty and incentive programs of big companies like Santander, Whirlpool, Multiplus, and Livelo. As Marketing & Communication manager, I led the team responsible for the Marketing and E-commerce Sales strategies, which were based on user behavior, business goals, and brand promotional calendar, in order to increase sales volume and revenue for the digital channel. In addition, I was also responsible for Corporative Marketing, delivering the brand repositioning project, from the definition of the new brand book to the launch of it. Show less Brasil/CT provided e-commerce outsourcing and digital presence strategy for big companies such as Avon, Kopenhagen, Lacta, Alcatel, and Brinquedos Bandeirante. The company was also responsible for fulfilling loyalty and incentive programs of big companies like Santander, Whirlpool, Multiplus, and Livelo. As Marketing & Communication manager, I led the team responsible for the Marketing and E-commerce Sales strategies, which were based on user behavior, business goals, and brand… Show more Brasil/CT provided e-commerce outsourcing and digital presence strategy for big companies such as Avon, Kopenhagen, Lacta, Alcatel, and Brinquedos Bandeirante. The company was also responsible for fulfilling loyalty and incentive programs of big companies like Santander, Whirlpool, Multiplus, and Livelo. As Marketing & Communication manager, I led the team responsible for the Marketing and E-commerce Sales strategies, which were based on user behavior, business goals, and brand promotional calendar, in order to increase sales volume and revenue for the digital channel. In addition, I was also responsible for Corporative Marketing, delivering the brand repositioning project, from the definition of the new brand book to the launch of it. Show less



Goboxi

• United States
• Software Development

• Marketing Manager

  • Mar 2014 - Feb 2016

  Goboxi was a Saas startup that leveraged machine learning to combine email, tasks, and calendar so users could improve their productivity and get important things done. - Responsible for the GTM & Communication strategy, from conceptualization to official launch for the US market; - Competitors mapping analysis and benchmark; - Interface with the IT team to develop and define product pipeline, considering business roadmap and customer’s insight; - Responsible for customer… Show more Goboxi was a Saas startup that leveraged machine learning to combine email, tasks, and calendar so users could improve their productivity and get important things done. - Responsible for the GTM & Communication strategy, from conceptualization to official launch for the US market; - Competitors mapping analysis and benchmark; - Interface with the IT team to develop and define product pipeline, considering business roadmap and customer’s insight; - Responsible for customer acquisition, activation, and engagement strategies; - Business presence in international strategic startups events: ATD (Washington DC), Web Summit (Dublin), and IE Business School (São Paulo); - Marketing reports and budget management; - Pitch the company to investors and interested people to raise money and increase awareness. Show less Goboxi was a Saas startup that leveraged machine learning to combine email, tasks, and calendar so users could improve their productivity and get important things done. - Responsible for the GTM & Communication strategy, from conceptualization to official launch for the US market; - Competitors mapping analysis and benchmark; - Interface with the IT team to develop and define product pipeline, considering business roadmap and customer’s insight; - Responsible for customer… Show more Goboxi was a Saas startup that leveraged machine learning to combine email, tasks, and calendar so users could improve their productivity and get important things done. - Responsible for the GTM & Communication strategy, from conceptualization to official launch for the US market; - Competitors mapping analysis and benchmark; - Interface with the IT team to develop and define product pipeline, considering business roadmap and customer’s insight; - Responsible for customer acquisition, activation, and engagement strategies; - Business presence in international strategic startups events: ATD (Washington DC), Web Summit (Dublin), and IE Business School (São Paulo); - Marketing reports and budget management; - Pitch the company to investors and interested people to raise money and increase awareness. Show less



Mundo iba

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Analyst

  • Jul 2011 - Dec 2013

  - Brand development and Marketing & Communication strategy for iba’s launch, Abril Media’s e-commerce for distributing digital content; - Content strategy for each social media profile (Facebook, Linkedin, Twitter, Youtube, etc); - Responsible for planning and executing company presence in events: Frankfurt Book Fair, Bienal do Livro, FLIP, ANJ, ANER; - Brand development and Marketing & Communication strategy for iba’s launch, Abril Media’s e-commerce for distributing digital content; - Content strategy for each social media profile (Facebook, Linkedin, Twitter, Youtube, etc); - Responsible for planning and executing company presence in events: Frankfurt Book Fair, Bienal do Livro, FLIP, ANJ, ANER;



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Intern

  • Sep 2009 - Jul 2011

  - Planning, creation and measurement of online actions for capturing new subscribers for VEJA magazine; - Database analysis for base segmentation and optimization of actions; - Analysis of reports related to the customer behaviour for the AssineAbril website; - Accompanying and evaluation of results. - Planning, creation and measurement of online actions for capturing new subscribers for VEJA magazine; - Database analysis for base segmentation and optimization of actions; - Analysis of reports related to the customer behaviour for the AssineAbril website; - Accompanying and evaluation of results.