Ana Carolina Amaral Fernandes

Head of Publications at The Examcraft Group - A Business All-Star Accredited Company
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin, County Dublin, Ireland, IE
Languages
  • English Full professional proficiency
  • Italian Limited working proficiency
  • Portuguese Native or bilingual proficiency

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Anni Varanda

Trabalhei com Ana Carolina por 3 anos. Uma das melhores pessoas com com que já tive a oportunidade de trabalhar. Profissional comprometida, criativa e sempre muito atualizada. Além de muito competente, é uma ótima colega de trabalho, sempre disponível e disposta a colaborar com o crescimento de seus pares. Aprendi muito com a Ana durante nossa passagem em uma agência de publicidade de São Paulo. ____ I’ve worked with Ana Carolina for 3 years. One of the best people I've ever had the opportunity to work with. A committed, creative and always up-to-date professional. In addition to being very competent, she is a great co-worker, always available and willing to collaborate with the growth of her peers. I learned a lot from Ana during our time at an advertising agency in São Paulo.

Priscila Trevisani

A Carol é uma profissional super comprometida. Nos atendeu com criatividade, pró-atividade e muita organização. Faz uma ótima leitura de briefings, trazendo peças super criativas dentro dos conceitos solicitados. Criou toda a comunicação visual da Fit For Shure! pensando em todos os detalhes, fundos, texturas, logotipo, ícones, cores. Paciente e muito rápida nas entregas. Indico muito o trabalho!

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Credentials

  • Project Management
    UCD Professional Academy
    Mar, 2023
    - Nov, 2024
  • Google Ads Essential Training
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • CILS B1 Cittadinanza
    Università per Stranieri di Siena
    Oct, 2020
    - Nov, 2024

Experience

    • Ireland
    • Education Management
    • 1 - 100 Employee
    • Head of Publications
      • Oct 2022 - Present

      As Head of Publications, I'm responsible for the following:• Shaping and implementing the company's strategy and business plan for the publication of both hard copy and online products and publications • Sourcing, recruiting and leading a talented publications team• Explore and agree on technological innovations that may support the publications, print and digital• Implementing efficient publishing processes and standards• Project managing all products, setting timelines and budgets• Quality assurance of all products Show less

    • Graphic Designer Manager
      • Aug 2021 - Oct 2022

      After working as a freelancer for The Examcraft Group for 4 months I was given the opportunity to assume the Studio Manager position. Some of my responsibilities were:- Managing and organising the design team's workflow and standards- Managing Pre-production schedule, planning and organising the progress of products for all Group's sub-brands- Assist and design all Marketing Resources for the entire Group, under the Marketing team's direction- Outsourcing of graphic design function- Mentoring, supporting and training the pre-production team- Project management for more significant projects within the Studio such as the new visual identity for all Companies' brands and a collection of books to be launched further in 2022- Liaising with other teams to develop cross-function projects Show less

    • Freelancer Graphic Designer
      • May 2021 - Sep 2021

      Graphic design for 2022 school's journals and Mock Exams.

  • Freelancer
    • Dublin, County Dublin, Ireland
    • Graphic Designer
      • Dec 2013 - Sep 2021

      Developed visual identities, campaigns and events for employees and advertising (online and offline) for multi-companys. Direct client assistance and communication, negotiation with suppliers and post-production check-ups. Key achievements: - Lead designer for Santo André’s City Council new visual identity and guide - Responsible for brand and visual ID creation for multiple companies Developed visual identities, campaigns and events for employees and advertising (online and offline) for multi-companys. Direct client assistance and communication, negotiation with suppliers and post-production check-ups. Key achievements: - Lead designer for Santo André’s City Council new visual identity and guide - Responsible for brand and visual ID creation for multiple companies

    • Brazil
    • Events Services
    • Partner and Marketing CEO
      • Mar 2017 - Dec 2020

      Founder, partner and responsible for the entire company’s communication and product development. Trends and suppliers research, follow up and production. Key achievements: - Average annual company income growth by 80% - Up to new 1000 products created - Great results on social media and online advertising - Development of exclusive products directly with suppliers Founder, partner and responsible for the entire company’s communication and product development. Trends and suppliers research, follow up and production. Key achievements: - Average annual company income growth by 80% - Up to new 1000 products created - Great results on social media and online advertising - Development of exclusive products directly with suppliers

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Mar 2013 - Dec 2013

      Created art direction and concept development of events, internal campaigns and B2C materials. Collaborated with copywriters and creative planners. Site technical visits to support the scenography team. Support for project presentations to clients. Idealista and Bekerman merged in 2013. Created art direction and concept development of events, internal campaigns and B2C materials. Collaborated with copywriters and creative planners. Site technical visits to support the scenography team. Support for project presentations to clients. Idealista and Bekerman merged in 2013.

  • Bekerman
    • São Paulo, Brazil
    • Art Director
      • Jul 2009 - Mar 2013

      Created art direction and concept development of events, internal campaigns and B2C materials. Collaborated with copywriters and creative planners. Site technical visits to support the cenography team. Support for project’s presentations to clients. Idealista and Bekerman merged in 2013. Created art direction and concept development of events, internal campaigns and B2C materials. Collaborated with copywriters and creative planners. Site technical visits to support the cenography team. Support for project’s presentations to clients. Idealista and Bekerman merged in 2013.

    • Brazil
    • Advertising Services
    • Creative Director
      • Sep 2007 - Mar 2009

      Creative team-leading and art direction for multiple companies' identities and advertising. Support for project presentations. Workflow management, work guidelines and team support. Creative team-leading and art direction for multiple companies' identities and advertising. Support for project presentations. Workflow management, work guidelines and team support.

  • Ponto F Comunicação
    • São Paulo, Brazil
    • Art Director
      • Aug 2006 - Sep 2007

      Creative work for energy, houseware and tourism companies suchas advertising, magazines, internal campaigns and events. Creative work for energy, houseware and tourism companies suchas advertising, magazines, internal campaigns and events.

    • Brazil
    • Advertising Services
    • Art Director
      • Oct 2005 - Aug 2006

      Responsible for clients in the beauty, food and financial segments, working with copywriters creating advertising and B2C campaigns. Responsible for clients in the beauty, food and financial segments, working with copywriters creating advertising and B2C campaigns.

    • Brazil
    • Advertising Services
    • Art Director Trainee
      • May 2004 - Oct 2005

      Trainee assistant for art directors and creative directors. Development of companies’ visual identities for magazines and internal communication material. Trainee assistant for art directors and creative directors. Development of companies’ visual identities for magazines and internal communication material.

  • Colorgraphics
    • São Bernardo do Campo, São Paulo, Brazil
    • Production Trainee
      • Jul 2003 - May 2004

      Production trainee at a graphic house, mostly preparing files for pre-print procedures at the Photolithography Department. Production trainee at a graphic house, mostly preparing files for pre-print procedures at the Photolithography Department.

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Webdesigner Trainee
      • Jul 2002 - Jul 2003

Education

  • Universidade Metodista de São Paulo
    Bachelor's degree, Advertising
    2002 - 2005

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