Ana Carolina Lorenzo

Account Executive at Altermark
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Inglês Native or bilingual proficiency
  • Espanhol Full professional proficiency
  • Português Native or bilingual proficiency

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Érica Esteves

A Ana Carolina foi minha diretora na ESPM Jr. e desde o início eu percebi o quanto sua gestão seria de grandes êxitos. Ela é muito comprometida com suas responsabilidades e sempre contribuiu muito com seu alto conhecimento em Marketing e Gerenciamento de Projetos. Sempre foi empática com todos os colaboradores, se preocupando com o nosso bem-estar e se colocando à disposição para ajudar quem precisasse. Foi um prazer tê-la como líder e colega de trabalho!

Bruna Stutz Klem

Trabalhar com a Carol foi uma experiência incrível, confio 100% no trabalho dela e sei o quanto ela é competente no que ela faz, uma profissional que se destaca onde está e sempre me surpreendeu com sua responsabilidade, comprometimento e excelência.

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Credentials

  • SQL Para Análise de Dados
    EBAC - Escola Britânica de Artes Criativas e Tecnologia
    Sep, 2022
    - Nov, 2024
  • Google Marketing
    M2BR Academy
    Jul, 2021
    - Nov, 2024
  • Design Thinking
    Echos - Innovation Lab
    May, 2021
    - Nov, 2024
  • Branding
    Escola Conquer
    Apr, 2021
    - Nov, 2024
  • Email Marketing
    Rock University
    Apr, 2021
    - Nov, 2024
  • Master em VBA
    Motim - Quebre o Giz
    Dec, 2020
    - Nov, 2024
  • Master em Power BI
    Motim - Quebre o Giz
    Nov, 2020
    - Nov, 2024
  • Copywriting
    Rock University
    Mar, 2020
    - Nov, 2024
  • Marketing de conteúdo
    Rock University
    Mar, 2020
    - Nov, 2024
  • Introdução ao Marketing Digital
    M2BR Academy
    Sep, 2019
    - Nov, 2024
  • Excel Aplicado a Negócios
    IEG - Instituto de Engenharia de Gestão
    Oct, 2017
    - Nov, 2024

Experience

  • Altermark
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Oct 2022 - Present

  • VTEX
    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Global Marketing Operations Intern
      • Feb 2022 - Sep 2022

      - Technical set up of campaigns and marketing actions - Automation of marketing processes / Marketing Automation - Dashboard creation - Experience with Zapier, Salesforce, Pardot, Google Tag Manager, Google Analytics and Google Data Studio - Technical set up of campaigns and marketing actions - Automation of marketing processes / Marketing Automation - Dashboard creation - Experience with Zapier, Salesforce, Pardot, Google Tag Manager, Google Analytics and Google Data Studio

  • Michelin
    • France
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • B2B Marketing Intern
      • Dec 2020 - Feb 2022

      - Follow-up and execution of Marketing demands on the campaigns implemetation. - Assistance in strategic actions for digital campaigns, mainly with Salesforce Marketing Cloud. - Interface / weekly follow-up with Agency and international teams (MKT Cloud and South America Region). - Monitoring the main KPIs of campaigns and Marketing actions, measuring effectiveness and producing insights. - Follow-up and execution of Marketing demands on the campaigns implemetation. - Assistance in strategic actions for digital campaigns, mainly with Salesforce Marketing Cloud. - Interface / weekly follow-up with Agency and international teams (MKT Cloud and South America Region). - Monitoring the main KPIs of campaigns and Marketing actions, measuring effectiveness and producing insights.

  • ESPM Jr.
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Project Director
      • Jul 2020 - Dec 2020

      - Strategic planning of the area to achieve the company's objectives and goals.- Leadership team. - Quality control of the projects. - Planning the customer journey in the company, ensuring its success with the project. - Diagnosis of customer problems + creation of project scopes to solve them. - Control of area metrics and main KPIs. - Contact with quantitative and qualitative research in several projects, guiding the project consultants on the analysis of data in both methodologies.

    • Marketing Assistant
      • May 2020 - Jul 2020

      - Content funnel plan for social midia and blog. - Production and review of blog posts.- Experience with SEO and Wordpress.

    • Project Assistant | Project Manager
      • Oct 2019 - May 2020

      - Project management.- Negotiation / Relationship with customers.- Contact with diverse businesses lines and new entrepreneurs.Projects carried out / managed:- Mate Project (2019/2020): Market Research + Strategic directions for brand launch.- Content Project (2020): Content review for blog, strategically planning SEO, copywriting and subjects by content funnel.- Games Project (2020): Marketing Plan + Market Research

  • Perspectiva Comunicação
    • Brazil
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Midia Analyst
      • Jul 2020 - Dec 2020

      - Daily collection of data and analysis of the performance of political profiles on social midia. - Research of political main themes and content rising on social midia and daily report writing with it's repercussions. - Creation of Marketing personas for political parties, based on the analysis of daily extracted data from social midia. - Experience with Vtracker and Stilingue tools. - Daily collection of data and analysis of the performance of political profiles on social midia. - Research of political main themes and content rising on social midia and daily report writing with it's repercussions. - Creation of Marketing personas for political parties, based on the analysis of daily extracted data from social midia. - Experience with Vtracker and Stilingue tools.

Education

  • ESPM Escola Superior de Propaganda e Marketing
    Undergraduation, Business Administration with emphasis on Marketing
    2019 - 2022

Community

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